Ad Net Zero US

With incredible pro bono support from The Mixx and Coffee Design Ltd, we've created what we hope is an easy-to-understand explainer video for the ad industry, illustrating how emissions are created through advertising and highlighting some of the actions underway to drive a more sustainable future. Please feel free to use and share this as helpful with clients, partners, even friends and family (especially those who might still need help understanding exactly what it is that you do!). Big thanks to: Danielle Willett for spearheading this project, Sebastian Munden and Simon Johansson this for valuable guidance, Robyn Streisand at The Mixx for being generous to offer her team's talents and to that team for many hours of work Pedro P., Will Chun, Phil Smith, Ann Jonas, Sarah Gooding, Alton Samuels, and to Katherine Rowan and Lee Stobbart from Coffee Design Ltd for their generous and brilliant work as well. #sustainableadvertising Ad Net Zero *Updated video link here! https://lnkd.in/et5_E64W

📣 Free learning opportunity from ANA's GLOBAL CMO GROWTH COUNCIL! 🌍 The Association of National Advertisers IQ's Global Week of Learning takes place from September 23 to 27, 2024. This free week of learning is for marketing professionals at any level looking to deepen their expertise and stay informed on the latest industry trends, best practices, and innovation. The week's agenda includes a mix of virtual on-demand and live sessions, focusing on key areas such as brand, creativity, media; talent and marketing organization; inclusive and sustainable innovation; growth and demand; and measurement, data, and technology. 🔗 Check out the full agenda & register here: https://lnkd.in/eEcxEjVh   #MarketingTraining #GlobalCMOGrowthCouncil #ANAWeekOfLearning

We’re excited to welcome Blockboard to the Ad Net Zero US community! 🎉 Blockboard is focused on transforming the digital media landscape by reducing the environmental impact of programmatic advertising, addressing issues such as media waste and fraud. Their commitment to promoting transparency and accountability and driving sustainable practices aligns well with our mission to reduce the carbon footprint of advertising. We're thrilled to have the team at Blockboard join us in this important work that will positively impact the planet, and we look forward to collaborating on initiatives that make a meaningful difference together. 👉 Learn more about the Ad Net Zero program and how you can become a supporter in the comments below or reach out to us via LinkedIn. Let’s continue to drive positive change in the advertising industry! #AdNetZero #Sustainability #Partnership #Blockboard Carole Irgang Matt Wasserlauf

🌍 Ad Net Zero at Climate Week New York 2024 🌍 We’re excited to announce that Ad Net Zero will again be at Climate Week New York this September 22nd-26th! We’re looking forward to seeing our supporters and partners as we engage in key discussions about sustainability and taking steps forward. See below for some key sessions open to those in the ad industry: Monday, Sept 23rd, 3-6pm 📍 Meta - Climate Week Kick-off: Building our sustainable tomorrow Join Meta for a panel discussion on AI for climate and a conversation with the Yale Program on Climate Change Communication, followed by networking. 🔗 RSVP here: https://lnkd.in/grGtfxsJ Monday, Sept 23rd, 6-7:30pm 📍 Revolt at Climate Week – The Cost of Silence Revolt will unveil a sneak peek of their upcoming report, "The Cost of Silence," exploring the link between sustainability investments and brand equity. 🔗 RSVP here: https://lnkd.in/g7fqgRAG Monday, Sept 23rd – Wednesday, Sept 25th 📍 Futerra Solutions House 2024 Three days focused on climate solutions from leading brands, agencies and NGOs, hosted by Futerra in collaboration with Google, The Exponential Roadmap Initiative, and Sustainable Entertainment Alliance. 🔗 Learn more and request invites: https://lnkd.in/gadyTiC6   Wednesday, Sept 25th 10:30am-4:30pm 📍 The Earth Public Information Collaborative (EPIC) at Horizon Media Featuring the launch of their new scientific global platform The Planetary Health Check, The Most Important Brief: in development by the world’s leading creatives, and launch of New Zero World’s latest “Communications Report 2024. 🔗 Learn more and request an invite: https://lnkd.in/gVxcVE_x 🌱 Reach out to our US team via the QR code below or message us on LinkedIn if you'll be attending and want to meet up! #ClimateWeekNYC #AdNetZero #Sustainability #ClimateAction John Osborn Rachel Schnorr Emily P. FleischerBill Wescott

We're excited to announce that Chicory has joined the Ad Net Zero US community! Chicory is an end-to-end contextual commerce media platform that transforms recipe content into shoppable experiences. The platform powers a network of recipe publishers and retailers that CPG brands use to reach millions of grocery shoppers monthly. Chicory's contextual advertising and shoppable recipe solutions can be found on recipe sites and food blogs across the web. Thank you to the team at Chicory for your support. We look forward to driving sustainable industry progress together! Joey Petracca, Kelly Patterson, Meghan Howard 👉 Learn more about the Ad Net Zero program and how to get involved in the comments or by contacting us via LinkedIn. #AdNetZero #SustainableAdvertising #Partnership #Chicory

We are thrilled to welcome Analog Events to the Ad Net Zero US community! 🎉 Analog Events, a certified B Corp, creates meaningful and sustainable experiences in the events industry. Did you know that the events industry emits 10% of global emissions annually, equivalent to the entire carbon footprint of the United States?* Analog is dedicated to reducing this impact by organizing events that are mindful of their effect on both people and the planet. A big thank you to Jordan Kaye and the Analog Events team for your support. We look forward to collaborating on sustainable initiatives and driving positive change together! 👉 Learn more about the Ad Net Zero program and how you can become a supporter in the comments below or reach out to us via LinkedIn. Let’s continue to pave the way for a sustainable future in advertising and events! #AdNetZero #SustainableEvents #Partnership #AnalogEvents

We're looking forward to attending SB'24 San Diego Oct 14-17! Ad Net Zero Membership Director Rachel Schnorr will be on the ground and speaking with IPG Mediabrands Chief Sustainability Officer Martin Bryan, climate leader Dr. Bill Wescott, and others. Ad Net Zero supporters, take advantage of a 20% discount code: ptrANZ20 https://lnkd.in/eaq89QQd #sustainablebrands

🌍 Submissions for the 9th annual Shorty Impact Awards close on August 29th! These international awards celebrate purpose-driven work from brands, agencies, and nonprofits. If you've been working on impactful campaigns, especially those centered on sustainability or climate action, now is the time to showcase your efforts. We’re proud to have our very own John Osborn and Rachel Schnorr on the judging panel this year. Have work that was featured at Cannes or the Campaign Ad Net Zero Awards? Consider repurposing it to submit for recognition alongside industry leaders. Join our partner Shorty Awards and organizations like Google, Mattel, Dove, dentsu, Havas, UNICEF, Brady, SeeHer, and MTV in celebrating the power of purpose and progress. Submit your work by next Thursday, August 29th: https://lnkd.in/gJKdGFxa #ShortyImpactAwards #Sustainability #PurposeDriven #AdNetZero

We are excited to welcome Legacy Youth Leadership to the Ad Net Zero US community! 🎉 Legacy Youth Leadership is a nonprofit organization dedicated to empowering young people with the skills and experience they need to become effective leaders. Through their free youth leadership and mentoring programs, Legacy helps students learn how to use their time, money, voice, and vote to make a positive impact today. Their programs are designed to support young people in reaching their academic goals and contributing meaningfully to the world around them. A huge thank you to the entire Legacy Youth Leadership team for your support. We look forward to many meaningful collaborations ahead! 👉 Learn more about the Ad Net Zero program and how you can become a supporter in the comments below or reach out to us via LinkedIn. Let’s work together to inspire the next generation of leaders in the advertising industry! #AdNetZero #YouthLeadership #Partnership #LegacyYouthLeadership Robin Hall Seth Maxwell

An innovative campaign to change public perceptions and gain support for wind turbines as a critical part of increasing #renewableenergy. Check out the ad below. Well done Andel and Robert/Boisen & Like-minded! #BetterFutureShowcase #sustainablefuture