Conscious Advertising Network

This past week, UK riots fuelled by online hate speech and xenophobia have deeply concerned us at CAN, conflicting with our values. Conscious Advertising Network exist to counter this! We believe in the power of breaking the economic link between advertising and the harmful content that divides communities. The choices we make as advertisers significantly impact society, and it is crucial that they align with our corporate values. What CAN is doing: 📢 We are ready to engage with the new government and Ofcom to urgently review the Online Safety Act which, while important, took too long and is woefully inadequate to deal with this level of disinformation and hate fomented on and offline. 🌐 We are in touch with our civil society partners and supporting or advising them where appropriate. 🌍 CAN will continue to engage with the United Nations on its United Global Principles for Information Integrity, which our advice helped to create. The United Global Principles for Information Integrity highlight how technological advances have enabled the spread of misinformation, disinformation and hate speech at an unprecedented volume, velocity and virality, risking the integrity of the information ecosystem.    What YOU can do: 📋 Review your misinformation policy and audit site lists to avoid funding hate or misinformation. 🫂 Support team members from global majority backgrounds; resources like NABS offer mental wellness support. 🔍 Check your keyword block list to avoid defunding quality journalism or misinformation coverage. 🛡️ Ask platform reps about their measures for brand safety and information integrity. 📚 Refer to CAN’s manifestos for guidance and contact the CAN team with any questions.   The Conscious Advertising Network (CAN) is a UK-based international coalition of over 180 advertisers, agencies, tech providers and civil society groups. We’re breaking the economic link between advertising and the harmful content that divides communities, excludes diverse voices, exploits children, and undermines scientific consensus. Our 7 manifestos guide our mission to ensure advertising integrity and to encourage systemic changes within the industry. Read them here: https://lnkd.in/e5dB2_NB Contact [email protected] for guidance and information on our free membership.    We’re here to support and ensure quality information is incentivised while harmful content is demonetised.    #ConsciousAdvertising #InformationIntegrity #OnlineSafety #HumanRights #Misinformation #Disinformation #QualityJournalism #UNGP #AntiRacism #HateSpeech #Transparency #ResponsibleMarketing #TogetherWeCan

Are you thinking of becoming a CAN member? In our most recent member survey, we found that 76% of our member organisations joined because of their commitment to breaking the link between advertising and harmful content. Today’s state of affairs shows the need for change in the way we advertise more than ever. That change needs to start within our organisations and agencies. Our manifestos support advertisers in taking action to defund harmful and deceptive content and assess their internal policies.  Trust is imperative in this ever-concerning landscape. Our work with our members aims to build that trust and put an end to harmful content. If you would like to become a member, email us at [email protected] #TogetherWeCAN #Consciousadvertising #Advertisingethics 

Every single woman I know has had to deal with some form of this online. And women of colour have it even worse. As advertisers, we should be making informed decisions about the content we're funding. And we need the platforms to strengthen their policies and enforcement. If you're worried about your brand versus the manosphere, get in touch with us at the Conscious Advertising Network. #Hate #Advertising

AdTech Workshop - Lesson 3: Why is transparency important in online advertising? Transparency is key to building trust between advertisers and publishers. It ensures that all parties have access to verifiable data on ad performance, fostering confidence in the ad ecosystem. At VeraViews, we champion transparency through open ledger principles, providing tamper-proof data on ad campaigns. This approach allows everyone involved to access and verify performance metrics, ensuring accuracy and trustworthiness. Stay tuned as we delve into more essential topics in our AdTech Workshop Series! Got questions? Drop them below! 👇 #VeraViews #Workshop #AdTech #Transparency #DigitalAdvertising #AdCampaigns #OpenLedger

Harriet Kingaby, Co-Founder of the Conscious Advertising Network, joined Catherine Driscoll and Cheryl Calverley on WARC's podcast to discuss the challenges and risks associated with advertising to Generation Alpha.  This engaging episode provides valuable guidance on how to responsibly interact with children in the advertising space and offers insights into ethical practices in navigating this complex field. 🎧 Listen here: https://lnkd.in/eYYuRHRe 🔗 To learn more about advertising's role in taking accountability for children’s safety online, read our children’s rights and wellbeing manifesto here: https://lnkd.in/ea7JyC3t #GenAlpha #OnlineSafety #ChildrensRights

As technology advances and access to information accelerates, the spread of misinformation, disinformation, and hate speech is becoming increasingly prevalent. Recent events in the UK and worldwide have highlighted the severe consequences of this issue.     Addressing this challenge requires a collaborative effort across the advertising and media industries.     In response, the United Nations introduced its Global Principles for Information Integrity in June. During the launch, UN Secretary-General António Guterres emphasised the importance of these principles in tackling the problem. The principles offer a framework for the advertising industry to combat misinformation and promote a healthier digital ecosystem.      As advertisers and ad agencies, it is imperative that we start to take action within and work together to help make a successful and long-term change.     🔗 To find out more about the principles, read our full blog post here:  https://lnkd.in/exn5gbhw     Are you an advertiser interested in operating more ethically? Contact [email protected] for free membership details.     #InformationIntegrity #ResponsibleAdvertising #UNGlobalPrinciples #Misinformation #Disinformation 

Leading the Energy Transition: CAN member SSE plc's Conscious Commitment to Innovation, Sustainability, and New Job Opportunities SSE is setting a new standard in the energy sector by going the extra mile with their media strategy. Here’s how: 🔍 Innovative Outreach: Using YouTube and podcasts to break down complex energy transition issues for investors and customers. 📰 Quality Reporting: Following CAN's 7 manifestos to invest in reliable, high-quality media. 🚫 Ethical Media Choices: Steering clear of fraudulent and misinformation-driven platforms to ensure transparency and trust. SSE is not only revolutionising the energy sector but also reshaping our interaction with crucial information. It’s essential for brands to recognise their influence on society. 🎙 Check out the #CleanEnergyPod podcast: https://lnkd.in/eSS_3D5q 📽 Check out SSE plc's YouTube channel: https://lnkd.in/ei4F8Z2s At Conscious Advertising Network, it is our belief that the content we create, and the processes by which we create them, should be sustainable and responsibly considered, avoiding either creating or funding climate misinformation and disinformation. Read our #Sustainability manifesto for guidance: https://lnkd.in/erbZbj49 Need advice on conscious influence? Contact [email protected] for info on our free membership. #ConsciousAdvertising #ResponsibleMarketing #ConsumerCare #InformationIntegrity #Sustainability #ESG #TogetherWeCan

Children’s brands have become too focused on ‘stuff’ rather than play. As part of our Spotlight on Generation Alpha, Emma Worrollo, Founder of Playful Den, calls on brands to improve the quality of kid culture. Do you agree that commercial organisations need to start prioritising how they can play a bigger role in improving childhood for future generations? Find more from Helenor Gilmour Beano Brain, Emma Worrollo, Founder of Playful Den, Harriet Kingaby and Jake Dubbins, Co-Chairs of the Conscious Advertising Network, Cheryl Calverley & Paul Billingsley, leaders of the #IRLrevolution and founders of THE DEN, Stavros T. and Sophie Tanner, The Insights Family, and Catherine Driscoll,#WARC in our latest Spotlight 👉 https://loom.ly/ioAho7I #EMEA #Strategy #GenAlpha #MillennialParents

CAN member The Kite Factory spotlight advertisers’ role in combating hate speech, and ensuring brand safety amid social media turmoil. Digital Business Director at TKF, Simi Gill, continues the national conversation on hate speech by explaining the responsibility advertisers have to protect brand safety, support quality journalism and promote workplace solidarity. Advertising needs to put people first. She also shares guidance from CAN's #Misinformation manifesto to explain how advertisers can actively push media spend towards quality journalism from diverse sources and support credible narratives by: 📋 Reviewing exclusion lists monthly – Ensure we’re not defunding quality journalism or inadvertently blocking important content.    🛡️ Preserving quality content – Avoid unintentionally blocking valuable content from affected communities.    🔍 Auditing ad placements – Regularly check site and app lists to ensure appropriate placements.   ✅ Creating clear inclusion lists – Maintain and regularly update well-developed inclusion lists for campaigns.   💬 Engaging with platforms – Discuss brand safety and information integrity measures with platform representatives. 🖇 Read Simi Gill's piece in full: https://lnkd.in/ehGvbsxu At Conscious Advertising Network, it is our belief that democracy, public health, the climate, and more are under threat from a pandemic of disinformation and misinformation funded by advertising. Our #Misinformation manifesto shares guidance on this: https://lnkd.in/eX6iKy2E Brands need to recognise their power to influence society. Contact [email protected] for guidance on conscious influence. #ConsciousAdvertising #OnlineSafety #Disinformation #QualityJournalism #HateSpeech #BrandSafety #Programmatic #SocialMedia #TogetherWeCan

Advertising: Who Cares? Brian Jacobs and Nick Manning are building a community of ad professionals committed to fixing the following industry issues and driving creative progress. 🚫 Distrust in the industry – Issues like ad fraud, non-transparent deals, and inefficiency. 📉 Dissatisfaction in the industry – Frustration from within and from clients. 🎨 Diminishing pride in creativity – A decline in creative excellence across all disciplines. 🏢 Outdated business model – Not suitable for the modern creative landscape. 🎓 Low appeal to top graduates – An industry struggling to attract the best talent. There’s no quick fix, so the discussion on finding solutions starts on 12th September in London at an event supported by CAN members The Digital Voice™, the7stars, UKSAFC and more. 🎟 Link to tickets: https://lnkd.in/gQF4nRkz 📅 Thursday 12th September, 2024 ⏲ 1:30pm - 8pm (GMT) 🏢 RSA House Venue Hire, London, WC2N 6EZ At Conscious Advertising Network, we care about human-rights based advertising and driving commercial success for advertisers. See you there! For details on CAN's free membership, contact [email protected]. #ConsciousAdvertising #BrandSafety #ResponsibleMarketing #TogetherWeCan #AdvertisingWeCare #ConsciousCreativity #Adland #QualityJournalism