GoUnpackaged reposted this
The complexity of this journey to challenge what’s possible has only been made possible thanks to the many people involved, from teams both internal & external. It’s been a privilege to be a small part of this launch. Huge congrats to Gabriela Rodrigues, Laura Fernandez, GoUnpackaged, Polytag Limited, The Refil Coalition, Pure, Tracey Townsend, Michael Williment and hundreds of others who’ve all helped out along the way!
Did you know that 73% of shoppers are looking for more reusable packaging options? ♻ We're very proud to announce the start of our trial with The Refill Coalition and GoUnpackaged to bring reusables straight to customers' doors. 🚚 Making it easier than ever to cut down on single-use plastics, customers in select locations can order their essential items - like Basmati Rice, Penne Pasta, Liquid Detergent, and Fabric Conditioner - in a reusable format. The containers are pre-filled with product and conveniently delivered to customers alongside the rest of their Ocado shop. Customers then return the empty container to their next Ocado driver before they're cleaned and refilled again. The trial has started with dry goods and liquids will follow soon. Read more about it in The Guardian: https://lnkd.in/eN2WGX9s. #Sustainability #ReusablePackaging #Refill