All Asda customers issued £156 warning

Customers shopping at Asda have been issued a £156 warning.

Asda shoppers are paying an average of over £156 more for monthly shops than Aldi customers across a year, according to the latest supermarket price comparison figures.

Asda shoppers are paying £13.01 more than shoppers at Aldi for a comparable basket of common foods, and £16.66 more than Lidl shoppers.

In Which? Magazine’s price comparison tests, which included loyalty cards like the Tesco Clubcard and Sainsbury’s Nectar card for the first time, Asda could only manage fourth place behind Aldi, Lidl and Tesco with a Clubcard.

Asda was, however, cheaper than Tesco shoppers who don’t have a Clubcard - although more expensive than Tesco shoppers using a Clubcard.

But Asda did beat Sainsbury’s both with and without Nectar cards, and beat Morrisons, Ocado and Waitrose too.

Which? has issued  its supermarket price comparison analysis for June 2024 and for the first time has added in the impact of loyalty cards on prices, including Tesco’s Clubcard and the Sainsbury’s Nectar card.

Unfortunately for Asda shoppers, they were paying more than those other customers except Clubcard-less Tesco shoppers.

Prices for a basket of goods at Asda came out to £131.42 on average, a full £13.01 more than Aldi customers and £16.66 more than Lidl. Over a year of monthly shops, that’s a £156 difference to Aldi.

The same exact basket of goods came to £130.90 at Tesco with a Clubcard and £134.30 without one. At Morrisons, those goods were £140.19 and at Sainsbury’s they were £132.90 with a Nectar card and £137.51 without.

Aldi was the clear winner, with the same basket costing £118.41 and Lidl came a close second with £121.31.

The consumer champion's monthly analysis involves comparing the average prices of a shop consisting of popular groceries at eight of the UK's biggest supermarkets.

June's list of 65 items included a number of both branded and own-brand items, such as Birds Eye Garden Peas, Heinz baked beans, Hovis bread, milk and butter.

Aldi was named cheapest supermarket for a basket of goods in June.

Which? Retail Editor Ele Clark said: “From this month on we will be regularly including loyalty prices in our analysis. As member-only pricing continues to grow, Which? believes the sector needs to be properly scrutinised and held to account so that all shoppers - including society's most vulnerable - can benefit, and no one is misled into believing they're getting a better deal than they really are.

"With food prices continuing to squeeze household budgets, it comes as no surprise that many people are choosing to shop with the discounters, and Aldi has again won the cheapest supermarket title. Our analysis shows that Aldi and Lidl are still cheaper than the traditional supermarkets, even when you include loyalty pricing."