72andSunny

Feel that rumble? It’s Hard Rock Bet's new campaign dropping. Introducing the sportsbook for every kind of player. #RollWithUs "Hard Rock Bet is disruptive, modern and exciting at its core. It infuses sports with music and pop culture. Those are dream ingredients for an agency. Working on this campaign, our job was simple – capture the brand’s rebelliously inclusive ethos and invite people to a sports betting party that everyone can be a part of.” - Peter Hughes, Creative Director, 72andSunny New York 🤘Brought to you by #72NY Juliana Cobb Peter Hughes Geno Burmester Jordan Dodson Sarah Yu Ali Cornford Adam Rubin Monika Montero Victoria Glick Scott Sitman Gabriel Laing Dustin Grant Zach Brown Geoff McHenry Sam Joseph Christopher M. Gloria Lin Meghan Hubert Hard Rock Digital Matt Primeaux Jon Scott Julie Fields Craig Finkel Tim Tuley Mike Rice Jonathan Eitel Keith Sheldon Victor Sanchez Jon Chapper magna studios CARTEL Editing & Post-Production Barking Owl Kevin VFX Harbor Picture Company Venn Arts

🌱Homegrown. Give it up for the #72LA Leadership Team: Newly Promoted Managing Director, Emily (Connelly) Jordan, joining Zach Hilder, ECD, Carl Mueller, ESD and Lauren Smith, ECD. Read the full story in Campaign US via Bailey Calfee to learn about the decade-long bond of these leaders, their vision forward, and the enduring value of our partnerships with brands like Adobe, Activision, National Football League (NFL) + United Airlines. https://lnkd.in/gYSRPr3M

Reunited, and it feels so good. Thrilled to join forces again with Google Australia and Baker Boy for the Pixel 9 launch! “Google’s partnership with the AFL - Australian Football League's offered us an opportunity to bring to life the cutting edge innovation of Pixel AI in a context Australians care about. Athletes are a point of inspiration to Aussies in every aspect of their lives, from what they wear, how they style themselves, to the products they use - Nic Nat was the perfect choice to help launch the stylish new Google Pixel 9 and demonstrate the magic of Pixel AI.” - Ross Berthinussen, President, #72ANZ Full story via LBB (Little Black Book): https://lnkd.in/eByuN3-3

It's one thing for the National Football League (NFL) to say its game is for everyone: It's another to prove it. The league and its creative partners at 72andSunny have spent roughly half a decade trying to make the sport more accessible and show where underrepresented audiences including younger fans, women, the Latinx community and international followers fit into the broader equation. In their latest campaign to kick off the 2024 season. the NFL and 72andSunny open the door a bit wider to bring parents, flag football players, wheelchair football players, women's collegiate players and Brazilian and Japanese players into the mix with NFL stars and staff. “Part of the helmets-off strategy is not only to showcase our players as human, but it’s also to make the league approachable and inclusive,” said Marissa Solis, the NFL’s svp of global brand and consumer marketing. “This campaign is amazing because everyone is a part of the game. No matter where you are, who you are, you see this spot, and you can see yourself somewhere in there.” ADWEEK spoke with NFL CMO Tim Ellis and 72andSunny creative directors Jason LaFlore and Matt Turnier about catering their marketing approach to the league's momentum and realizing that record viewership needs to be sustained with representation. “We’re grabbing things that are authentically happening in the sport, not just creating moments for the sake of a commercial,” LaFlore said. “We’re trying to infuse actual football culture into the ads that you’re seeing out there, so whether it’s women playing, people playing in Japan, or people playing all over the country, it’s all about just trying to show the inclusivity of football itself and how it reaches a little bit of everything.”

In the latest extension of NFL’s ‘Football is for Everyone’ platform, we are hyped to introduce ‘Football Country’, as featured in ADWEEK. This campaign is all about showing that football transcends boundaries—uniting everyone from high school athletes in Hawaii, to female flag football trailblazers like Makena Cook, to fans and players across Japan and Brazil. By spotlighting diverse stories, we're showcasing how the game brings people together, no matter who they are or where they’re from. Catch the full story via Jason Notte in ADWEEK, featuring National Football League (NFL)’s Tim Ellis + Marissa Solis and #72LA’s Jason LaFlore + Matt Turnier: https://lnkd.in/egdeN7eE Glenn Cole Zach Hilder Matt Turnier Jason LaFlore Tommy Woods Santiago Miculitzki Shane Chastang Katie Martin Rachelle Roldan Nicole Haase Katherine Gaul Carina Reimers Clare Hines Sammy Springer Casey Brown Tamara A. Jones Meghan Hubert Damaune Journey Tim Ellis Marissa Solis Rhett Nichols Jackie Finn Danielle Escalante Lucy Hallowell Roisin Fitzgerald Caroline Davis DiGennaro Communications CANADA Rock Paper Scissors LLC Company 3 Lime Studios Jogger Studios THE CRYSTAL CREATIVE

What he said in this Ad Age Editors Pick. (He is Geno Burmester.) 🤘 Thanks to Sabrina Sanchez. She gets it. “We worked closely with our director, Ward, to create a world that elevated the anticipation and thrill of a bet in the most irreverent and relatable way possible. A world that shows superstars like Post Malone on the same playing field as the rest of us. A world everyone would wanna roll with,” he said. A well deserved acknowledgment for the inspired and tireless #72NY crew: Sarah Yu, Jordan Dodson, Juliana Cobb, Scott Sitman, Gabriel Laing, Dustin Grant Ali Cornford Adam Rubin Monika Montero Victoria Glick Zach Brown Geoff McHenry Sam Joseph Christopher M. Gloria Lin Meghan Hubert. https://lnkd.in/e9hj9fB3

In a world where sports and casino apps have flooded the market, Hard Rock Bet is on a mission to stand out—and bring everyone along for the ride. “We worked closely with our director, WARD, to create a world that elevated the anticipation and thrill of a bet in the most irreverent and relatable way possible. A world that shows superstars like Post Malone on the same playing field as the rest of us. A world everyone would wanna roll with.” - Geno Burmester, Creative Director, 72andSunny New York Dive into the full story via Ad Age's Sabrina Sanchez to see how we’re shaking up the game for football season and beyond: https://lnkd.in/e8v5CUMY 🤘Brought to you by #72NY Juliana Cobb Peter Hughes Geno Burmester Jordan Dodson Sarah Yu Ali Cornford Adam Rubin Monika Montero Victoria Glick Scott Sitman Gabriel Laing Dustin Grant Zach Brown Geoff McHenry Sam Joseph Christopher M. Gloria Lin Meghan Hubert Hard Rock Digital Matt Primeaux Jon Scott Julie Fields Craig Finkel Tim Tuley Mike Rice Jonathan Eitel Keith Sheldon Victor Sanchez Jon Chapper magna studios CARTEL Editing & Post-Production Barking Owl Kevin VFX Harbor Picture Company Venn Arts DiGennaro Communications

LIVE from Chicago O'Hare: United Airlines welcomes DNC delegates ✈

“Football Country” isn’t confined to one place—it’s a mindset that resonates across the globe, celebrating a game that truly belongs to everyone. Ad Age’s Tim Nudd caught up with National Football League (NFL)'s Tim Ellis + Marissa Solis and #72LA's Jason LaFlore + Matt Turnier to dive into how our new campaign ‘Football Country’ embodies the NFL’s commitment to inclusivity, unity and global growth. Read the full story here: https://lnkd.in/ez7KEWpW Glenn Cole Zach Hilder Matt Turnier Jason LaFlore Tommy Woods Santiago Miculitzki Shane Chastang Katie Martin Rachelle Roldan Nicole Haase Katherine Gaul Carina Reimers Clare Hines Sammy Springer Casey Brown Tamara A. Jones Meghan Hubert Damaune Journey Tim Ellis Marissa Solis Rhett Nichols Jackie Finn Danielle Escalante Lucy Hallowell Roisin Fitzgerald Caroline Davis DiGennaro Communications CANADA Rock Paper Scissors LLC Company 3 Lime Studios Jogger Studios THE CRYSTAL CREATIVE

It’s that time of year when football brings us all back together. 🏈 For this year’s kickoff with National Football League (NFL), we focus on the stories that show football isn’t just about a place, it’s about the people. Join us to celebrate some of football’s greatest ambassadors of all backgrounds: NFL stars and legends who continue to make their mark, young women growing the game in the NCAA and flag football, creators that highlight talent all over the world, a Hawaiian high school team that represents the resilience and passion the game brings, and more. This is Football Country. See you at kickoff on 9/5. #Kickoff2024 Read the full story via Ad Age | Tim Nudd here: https://lnkd.in/ez7KEWpW Brought to you by #72LA Glenn Cole Zach Hilder Matt Turnier Jason LaFlore Tommy Woods Santiago Miculitzki Shane Chastang Katie Martin Rachelle Roldan Nicole Haase Katherine Gaul Carina Reimers Clare Hines Sammy Springer Casey Brown Tamara A. Jones Meghan Hubert Damaune Journey Tim Ellis Marissa Solis Rhett Nichols Jackie Finn Danielle Escalante Lucy Hallowell Roisin Fitzgerald Caroline Davis DiGennaro Communications CANADA Rock Paper Scissors LLC Company 3 Lime Studios Jogger Studios THE CRYSTAL CREATIVE