What’s driving up influencer rates? 📈 Kelly Dye explains all. In a recent Digiday feature, our VP of Influencer Strategy, Kelly Dye, discusses the rising influencer rates and the factors driving up costs. 💰 “As creators become more savvy about their business, additional fees are causing many of the increases, such as content rights for the brand, cost of ad access to the influencer’s handle, exclusivity for product category, etc.” Check out our latest blog for a summary of Kelly’s insights and read the full Digiday article linked in the comments below! 👇 #InfluencerMarketing #MarketingTrends #AcornInfluence #MarketingInsights
Über uns
Lasting Value In A Noisy Space. We believe creating mutually beneficial relationships between brands and influencers creates true lifetime value for all involved (brand, blogger & consumer), and we believe creating this relationship & value should not be difficult or expensive. Word of mouth marketing has always existed as the most powerful form of marketing, but few people have blogger, agency and retailer experience with digital influencers. Our experience gives you a clear advantage over your competition. The “relationship first” approach matters because good influencers get 5+ brand pitches per day, most of which never get opened. However, our recent campaigns have closer to a 90% opt-in rate, which means influencers not only opened our pitches, but they thought it was worth their time, creativity & platform. The data behind Acorn curation is important because there are 31 million blogs in the US alone, which makes knowing who is actually influential a time-monopolizing and daunting task without tools to help. Who We Are Our team is made up of innovators, most of whom have also been bloggers. We come from Acumen Brands / CountryOutfitter.com, StaffMark, Maybelline, Rockfish and more. Each scaling those businesses using our unique ability to leverage opportunities both on and offline. What We Do We create and manage influencer marketing campaigns based on real relationships with data-vetted influencers who are insanely relevant to your brand and project. We always to start with your goals, understanding your business and then getting a baseline of what success might look like. Then we curate the right mix of influencers. Whether that means creating new relationships or tapping into our existing ones. We measure actual influence based on proprietary data. This means we know what metrics are real, what influencers are legitimate and who creates quality content in an authentic voice.
- Website
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http://www.acorninfluence.com
External link for Acorn
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 11-50 Mitarbeiter
- Hauptsitz
- Bentonville, AR
- Typ
- Partnership
- Gegründet
- 2014
- Spezialitäten
- Influencer Marketing, Blogger Outreach, PR, SEO, Content Marketing, and Social Media Marketing
Standorte
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Primäre
107 NW 2nd St
Bentonville, AR 72712, US
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102 E. Central Ave.
Bentonville, AR 72712, US
Employees at Acorn
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Amanda Crabtree
Sr Director - Sales for Acorn Influence, a New Engen Company
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Melissa Fears
Vice President, Client Success at Acorn Influence, A New Engen Company
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Blake Marts
VP of Corporate Strategy at Acorn Influence, a New Engen Company
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Emily Emrikson-Frantzen
Associate Director of Business Strategy at Acorn: The Influence Company
Aktualisierungen
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Acorn reposted this
We’re growing! Join our team at New Engen! We're looking for talented professionals to join our innovative crew. If you're passionate about driving results and making an impact in digital marketing, we want to hear from you! ✨ Current Opportunities: 💼 Sales Operations Specialist, Acorn (Remote) 📊 Associate, Media Services (Search or Social) (Seattle, WA) 🔍 Lead Analyst (Remote) 📈 Senior Manager, Paid Search (Remote, Media Services) 💼 Sr. Accountant, General Ledger (Seattle, WA) 📊 Sr. Accountant, Revenue (Seattle, WA) 🤝 Sr. Manager, Client Strategy (Remote) 📱 Sr. Manager, Programmatic (Remote, Media Services) 🧾 Staff Accountant (Seattle, WA) 🧩 Are you a good fit? The answer is “yes” if you have: • A passion for excellence • An innovation-driven mindset • A collaborative spirit • A love for data and strategy 💙 Why join New Engen? We Live Our Values: • Be the Good: Integrity, respect, and care—inside and out. • Expertise: Excellence and innovation that shape our industry. • Growth Mindset: Embrace challenges, take risks, and grow. • Empathetic Directness: Honest, empathetic feedback, always. • All In: Team-first mentality with a shared purpose. ⭐ Ready to innovate with us? Apply today via the link in the comments and take the next step in your career journey with us. #Hiring #NewRoles #MarketingJobs #RemoteWork #CareerOpportunities #DigitalMarketing #JoinUs #TeamGrowth #OpenRoles #JobOpportunity #MarketingCareers #NewOpportunities
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Gen Z Hates Your Ads—Here's How to Fix That! Gen Z craves authenticity and transparency. They make up nearly 21% of the U.S. population and prefer discovering products organically on social media. 👉 Key Insights: 🌐 41% feel more connected to brands that create community-centric content 🌟 Nearly two-thirds follow influencers, with 50% trusting them over celebrities 🛒 82% trust brands using real people in ads and seek out user-generated reviews This generation values sustainability and isn’t afraid to spend. Brands need to show up authentically, invest in genuine influencer partnerships, and offer personalized experiences. Learn more about effectively targeting Gen Z in our latest blog! Link in the comments. 👇 #GenZMarketing #SocialMediaTrends #MarketingInsights #InfluencerMarketing
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Celebrating our Chobani partnership success! 🎉 A few weeks ago, our team had the pleasure of celebrating our 2024 partnership with Chobani. We’ve made great progress in bringing our plans to life, successfully launching several influencer campaigns. To mark these milestones, we gathered at American Bar and then enjoyed a night full of laughter at the Comedy Cellar. This trip wasn’t just about celebration—it was also about gearing up for what’s to come in 2025. We’re excited for the journey ahead and grateful to be collaborating with such an incredible team. Check out some photo highlights from our night! 👇 Pictured: Jordan Fisher, Rachel Rossner, Hunter Poole, Maryam Malik, Katie Miras, Abbie Nicholson, Jordan Powers, Pankita Desai, Haley Caito #businesssuccess #teamcelebration #influencermarketing #salesteam #brandcollaboration
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Influencers are under pressure to speak out. Learn how to protect your brand’s image during the 2024 election cycle. 💬 With the growing demand for influencers to voice their opinions, brands must tread carefully. Our latest insights reveal how to manage this delicate balance, ensuring your brand remains authentic and safe from backlash. Read our blog and explore the best practices to navigate influencer partnerships in an increasingly politicized environment. Link in the comments! 👇 #MarketingInsights #InfluencerMarketing #ReputationManagement #Election2024
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We're thrilled to announce this month's Genuine Impact Award winner: Katelyn Collison! 🎉 Your dedication, leadership, and unwavering support make a genuine impact every day, and we’re grateful to have you on the team. Here's what Katelyn’s colleagues had to say: 'In our virtual/remote working environment, it can be more challenging to get everyone involved in meetings. Katelyn always has great ideas as to how we can make our weekly Client Success meetings more engaging by creating fun games, polls, etc. Her efforts to foster an inclusive and fun-loving culture continue to impress us." "She has the best attitude when it comes to showing up for her team and is always spirited during any company activities. She truly embodies all of the company's values and I am so happy to work with someone like her everyday!" Congrats Katelyn! 👏 We also want to acknowledge our incredible nominees who have each brought something special to our teams: 👉 Hannah Croy, Manager, Media Services 👉 Courtney Bittelari, Director, Analytics 👉 MK Clark, Associate Account Manager, Client Success 👉 Brandon Nelson, Director, Technology 👉 Kendyl Leverton Washatka, Director, Affiliate 👉 Gemma A., Senior Art Director, Creative 👉 Melissa Fears, VP, Business Strategy, Client Success 👉 Eric Malone, Senior Manager, Software Engineering 👉 Brittany V., Director, Client Success Thank you to all our nominees for your dedication, commitment, and excellence; we recognize your efforts daily. We're grateful for everything you do! Please help us celebrate Katelyn in the comments below! 🎉 #EmployeeRecognition #Nominees #Award #GenuineImpact #PeerRecognition
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Acorn reposted this
A HUGE welcome to our new teammates! 🤩🎉 Over the past few weeks, we’ve been lucky enough to have some incredible talent join our ranks, and wow, you’ve all hit the ground running! 🙌 Your contributions have already been energizing, and we’re beyond thankful for the positivity and fresh ideas you bring to the table. Let’s give a big round of applause to: 🔹Dan Stevens - Associate Director, Analytics 🔹Adam W. Oppenheimer - Associate Director, Ad Operations & Tech 🔹Emma Fernandez - Senior Manager, PMG 🔹Joe Ramm - Sr. Media Analyst 🔹Shayla Crowder - Manager, Acorn 🔹Jay Sager - Manager, Media Services 🔹Makayla Penn, Account Executive, Client Success 🔹Kate F., Creator Manager, Affiliate 🔹Sheila Williams - Office Manager 🔹Glory Burford - Associate, Media Services 🔹Riley Becks - Associate, Media Services 🔹Malaysia Holden - Associate, Media Services 🔹Justin Casper - Associate, Media Services 🔹Maria Tauber, Associate, Media Services 🔹Taylor Huffman, Associate, Affiliate 🔹Emily Graves - Media Services Intern 🔹Nicholas Watkins - Media Services Intern 🔹Jordan Worthington - Media Services Intern You’ve all quickly become such valuable parts of our team, and it’s exciting to see how your unique strengths are already making an impact. 💪 We can’t wait to keep pushing together as we continue to grow and evolve. 🌟 To everyone reading this—don’t forget to give a shout-out or a high-five to these awesome folks in the comments! 🖐️ #GratefulForGrowth #TeamVibes #WelcomeAboard #NewHireSpotlight #OnwardAndUpward
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Our account managers came together yesterday for a workshop focused on growth and learning—here’s how! 📚 Driven by our commitment to a growth mindset, our account managers spent the day exploring the latest strategies and insights to stay ahead in a constantly evolving landscape. The workshop was packed with team-building activities and valuable knowledge-sharing sessions led by our very own experts from various fields, broadening our expertise and strengthening our ability to deliver top-notch service. A special thanks to Rachel Bennington, Hunter Poole, and Natassja Simpson for sharing their expertise to this group, making the day even more impactful. We’re incredibly proud of this team and the outstanding work they do every day! 👏 Melissa Fears, Brittany V., Andrew Lyons, Caroline Crawford, Courtney Kissinger, Dora G., Dustin Tabor, Kristen O'Keeffe, Leslie Duke, Jenna Munsch, Jordan Carpenter, Katelyn Collison, Kelsey Sands, Meagan Launius, MK Clark, Shelby Rogers, Jasmine Conley, Jenny Webb, Alana Smith #TeamDevelopment #ProfessionalGrowth #ClientSuccess #Leadership #WorkplaceCulture
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Kids under 13 breaking social media rules? Yup! Meet Gen Alpha: the first generation born entirely in the 21st century, exposed to mobile devices and social media since birth. They’re young, diverse, and expected to be the largest generation yet. 👉 Key Insights: 📺 53% watch YouTube videos daily 🚫 Almost 40% of kids aged 8-12 are on social media, despite age restrictions 🛍️ 25% use influencers for shopping inspiration 🌟 55% want products their favorite YouTubers and Instagrammers use 🎁 60% of parents say their kids watch haul and unboxing videos Capturing their attention requires authentic, family-friendly content. Think video game streaming, skincare routines, and ASMR unboxing. Dive deeper into how to reach Gen Alpha in our latest blog! Link in the comments. 👇 #GenAlpha #SocialMediaTrends #DigitalStrategy #InfluencerMarketing #CPG
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Book Recos from a Women of Excellence Award Winner – Heather's Top Picks! 🌟 We are thrilled to share a special collection of book recommendations from our award-winning Heather Nichols, recently honored with the Path to Purchase Institute Women of Excellence Award! 🏆 Her insights and leadership have made a significant impact, and now she's sharing her wisdom through these must-read books for professional growth. Heather shared these invaluable reads with her mentee in the ExpHERtise Mentorship Program, including her top 3 favorites: Daring Greatly - Brené Brown Humble Inquiry - Edgar H. Schein Dare to Lead - Brené Brown Swipe through the carousel to discover all 18 books that have shaped and inspired Heather. 📚✨ #WomenofExcellence #Leadership #ProfessionalGrowth #Mentorship #WomenInLeadership