ActionIQ

ActionIQ is thrilled to announce its recognition in the 2024 Gartner® Magic Quadrant™ for Customer Data Platforms. This industry-first report, we feel marks the transition of CDPs to critical elements of a brand’s marketing tech stack. You can download the complimentary report, courtesy of ActionIQ here, to see: ✔️ Which CDPs are recognized in the Magic Quadrant ✔️ Impartial validation of strengths and cautions for each CDP https://lnkd.in/eFZ3vf6a

🎙Tune into the latest episode of The Agile Brand™ with Greg Kihlström to hear how M&T Bank is leaning into first-party data and orchestrating customer experiences that matter from digital to call center to in-person branches — balancing consistency and personalization. SVP, Senior Product Owner Chris O'Brien breaks down their strategy and ActionIQ's role in powering effective audience management, orchestration and identity. Listen wherever you catch your podcasts 👇 Web: https://lnkd.in/ei5Dfe2e Spotify: https://lnkd.in/dw72xuFU Apple Podcasts: https://lnkd.in/dasxyx9F #firstpartydata #identity #personalization #CDP

Skechers’ customers are customers for life — that’s not by accident 👉 https://lnkd.in/ez954TGB In this story, hear from Skechers VP of Data, Analytics and Insights Manish Agarwal and SVP of Digital Marketing Todd Harrison as they discuss the data strategy behind their loyal customers with the Databricks Data Intelligence Platform and ActionIQ's Composable CDP. Get the highlights below then step into the details 👟 https://lnkd.in/ez954TGB #loyalty #customerdata #CDP

Coming soon! Join ActionIQ with Snowplow to dig into the competitive edge that CDI + CDP brings brands from data collection to activation🔥 Register here 👉 https://hubs.li/Q02M2t1w0

ActionIQ ❤️s our partners. We were so excited to join Acxiom down in Arkansas to talk partnership, supporting our customers, and of course, enjoy some country cooking together in true Arkansas style 🥘 Thanks for an amazing day!

Look familiar? We're here to help — click through for help with 7 common requests data engineers get from marketing in their day-to-day 👉 https://hubs.li/Q02LNFnQ0 #Composable #CDP #data

This week! Join ActionIQ and MetaRouter for your coffee break ☕ https://hubs.li/Q02LK1tb0 You'll get the full scoop on Google's recent #thirdpartycookie reversal, and learn what you can do now to stay ahead of the curve 🛣️

Looking for some #MondayMotivation 💡 Hear from Saks, Northwestern Mutual, Brightspeed and Liberty Latin America: https://hubs.li/Q02LJG5t0 See how these data leaders help their marketing teams boost business goals with a Composable CDP — with faster, better audience segmentation and campaign orchestration, no data duplication. Catch one of our favorite quotes here and head to the blog for more ❤️ “In the past, with passing [data] back and forth, measuring size and execution and manually moving data left and right, it took three weeks to a month for campaigns to go live. That’s where you miss revenue opportunities. With ActionIQ, because the data is ever present and it’s so easy to use, the [marketing] teams are able to be much more spontaneous and creative in how they’re going to market with segments. Now, it’s fun to do.” Jonathan Bradley Senior IT Manager, Marketing Technology and Customer Insights at Brightspeed

Another weekend is almost here! Before you unplug, catch up on the latest: Interviews with Larry Weber, Founder & Chairman of Racepoint Global on technology for good from his latest book, Justin DeBrabant from ActionIQ on the importance of the speed of #customerdata and more. Plus, Ashley Hillman of UPS Capital® shows us how to take greater control over your deliveries on our video show! And, news about Google's federal ruling, our latest #DXP book, and research from Beautiful.ai. Plus, much, much more!

Happy Acronym Friday y'all! Just kidding. That's not a thing. Do you know what is? Integrating GMP with a CDP like ActionIQ. IYKYK and this can be a game-changer. Discover how leveraging first-party data can enhance targeting, optimize campaigns, and deliver personalized experiences. https://bit.ly/4dKD557 Cookies 🍪 . No cookies 🙅♂️ 🍪 . Whatever.