mParticle

✨ The summer of mParticle is still going strong, and we’re closing it out with something extra special: Join us on September 4th for an exclusive fireside chat and AMA with mParticle’s co-founder and new Chief Product Officer, Jason Lynn, alongside CEO, Michael Katz, as they reveal what's in store for the future of customer-centric, data-driven marketing. 💡 Get insights from two leaders who helped shape the CDP industry 🔮 Uncover the trends that will shape the next generation of marketing 🙋🏻♀️ Ask Jason and Michael your most pressing questions Register 👉 https://lnkd.in/eCdxyn7Q

They say good things come in threes, and we couldn’t agree more. This summer, we've already seen: 1) An upgraded and unified platform (with an intuitive UI to boot) 2) A shiny new brand to match So, what’s the third piece of good news? mParticle is pleased to welcome back our co-founder, Jason Lynn, as our new Chief Product Officer! Back in 2013, Jason co-founded mParticle alongside Michael Katz and Andrew Katz. Together, they defined the customer data landscape as we know it today. As the original product architect of mParticle, Jason also set our early product direction, leading to our position as the market-leading CDP. Now, Jason joins us again as our CPO, bringing a wealth of experience and a renewed vision for our future. With his leadership, we're redefining the CDP. Jason's expertise will guide us in continuing to deliver exceptional solutions for marketers, turning their customer data into customer joy. Please join us in welcoming Jason back to the mParticle team! To learn more about Jason's role at mParticle, continue reading here: https://lnkd.in/grhfFXYc.

Welcome to the new era of mParticle! We recently unveiled a whole new look and feel for the mParticle brand. It's a reflection of our enhanced strategic vision, refined focus, product investments, and commitment to making every customer interaction a moment of joy. But this isn’t just a new look; it's a transformation that goes deep into our purpose, mission, and the very essence of mParticle. We have redefined our core strategy to align more closely with the needs and aspirations of customers. Our customers are doing big things, and they care deeply about the people they serve. At the end of the day, that is what motivates our new direction and is at the heart of mParticle. That is why we're on a mission to turn customer data into customer joy. So, what's new with the mParticle brand? Let’s dive in: https://lnkd.in/g7-h8Sck. #CDP #CustomerIntelligence #CustomerDataPlatform #IntelligentActivation #Rebrand

We're hiring! See all of our current open roles: https://lnkd.in/gzZb47S6. Cloud Systems Engineer (Lithuania) - Lithuania - Remote Cloud Systems Engineer (Poland) - Poland - Remote Enterprise Account Executive, East - New York Partner Solutions Consultant - Americas Senior Product Manager (GTM Strategy) - Ontario, Canada - Remote Senior Product Manager (GTM Strategy) - Canada - Remote Senior Product Manager (GTM Strategy) - Vancouver, Canada - Remote Senior Software Engineer, Full Stack - Vancouver, British Columbia - Remote Senior Software Engineer, Full Stack - Toronto, Ontario Staff Software Engineer (Platform/Backend) - Canada - Remote Staff Software Engineer (Platform/Backend) - Vancouver, Canada - Remote Technical Account Manager (post-sales) - Remote - Canada Technical Account Manager (post-sales) - Remote - United States Technical Customer Success Manager, AMER - Remote, AMER Technical Services Engineer - Dublin, Ireland Technical Services Engineer - Remote, Lithuania Technical Services Engineer - East Coast - US EST - Remote Technical Services Engineer - London - Remote, London, UK #Hiring #RemoteJobs #TechJobs #NowHiring

Any time we get to spend with customers face-to-face is time well spent!

The new mParticle platform isn't just about looking good (although that is a critical piece of the puzzle)—it's also about performing better. In addition to our UI updates, you can now turn insights into action faster than ever before with enhanced data activation capabilities. 👉 It all starts with collecting and unifying your data through the CDP. With our fully-integrated analytics, you can understand every data point across the entire customer journey, informing winning strategies by identifying key opportunities and points of friction alike. But that's not all: mParticle's new platform enables you to act with greater intelligence, accuracy, and effectiveness, at scale. Our AI-powered predictions and deep customer data orchestration capabilities empower businesses to act with precision, enriching customer experiences. Key activation features include ⬇ 🔄 Real-time data integration: Seamlessly integrate data from multiple sources in real time, ensuring you always have the most up-to-date information. 💡 Automated workflows: Set up automated workflows that trigger actions based on specific data events, streamlining your operations and improving efficiency. 🎯 Personalized experiences: Use your enhanced data insights to create personalized customer experiences that drive engagement and loyalty. ✨ AI-powered predictions: Make more effective decisions with greater certainty using AI-driven guidance for your next best actions. 🔒 Data quality protections: As always, you can rely on mParticle to ensure that your customer data is cleansed, compliant, and merged properly through our suite of data quality tools. 👥 Comprehensive audience engine: Build and activate audiences through a comprehensive set of tools to drive improved ROI and higher customer lifetime value. At mParticle, we believe that a well-organized and visually appealing interface can make a significant difference in how you manage and activate your customer data. That's why we're so excited about our latest UI improvements! To learn more about what's changed, visit our blog (link in the comments).

Understanding your data is now easier than ever with our enhanced visualization tools. ✨ Our updated charts and reports provide clearer insights and actionable information, empowering you to make data-driven decisions with confidence. Key visualization and reporting improvements include ⬇ 📊 Advanced analytics: Dive deeper into your data with powerful analytics tools that provide detailed insights into customer behavior and trends. 📈 Interactive charts: Our new interactive charts allow you to explore data in real time, making it easier to identify patterns and insights. ⚙ Custom reports: Generate custom reports tailored to your specific needs, helping you to communicate insights effectively across your organization. Learn more: https://lnkd.in/g6Ckx3rU. #CustomerDataPlatform #CDP #Customer360 #JourneyAnalytics #DataVisualization

Our new navigation structure is streamlined to provide quick access to the most used features and tools. We've reimagined the layout to ensure that every click takes you closer to your goals. Whether you're a marketer looking to activate a new campaign, a product manager analyzing customer feedback, or a data analyst diving into data trends, the new interface is designed to support your workflow seamlessly. Key navigation improvements include 👇 🗺 Centralized navigation: Your new home for all pages, providing a comprehensive view of your customer data. ✅ Simplified menus: Easy-to-use menus that reduce the number of clicks needed to access critical functions. 💡 Contextual help: Integrated help options provide guidance and support where and when you need it. 🔖 Quick access shortcuts: Frequently used tools and reports are now just a click away, helping you to work more efficiently. Learn more: https://lnkd.in/g6Ckx3rU. #CustomerDataPlatform #Customer360 #AudienceSegmentation

We've redesigned our platform to be more intuitive and visually appealing, reflecting our commitment to customer-centric solutions. The new interface is clean, modern, and designed to enhance usability. It's easier than ever for you to navigate through your data and tools. With a focus on simplicity and clarity, we aim to help you quickly find what you need and take action without unnecessary complexity. Key features of the new mParticle interface include ⬇ ✨ Intuitive design: The new layout ensures that every feature is within reach, reducing the time spent searching for tools and increasing productivity. 📈 Customizable dashboards: Tailor your dashboard to highlight the metrics and insights most relevant to your role, ensuring you always have the information you need at your fingertips. 💚 Improved accessibility: Enhanced contrast and readability make the platform more accessible to all users, ensuring everyone can work efficiently. Learn more: https://lnkd.in/g6Ckx3rU. #CDP #CustomerDataPlatform #Customer360