Amperity

Thrilled to have sponsored the electrifying Braze City x City event in Sydney 🇦🇺 yesterday! It was incredible to interact with our peers who are tapping into their creativity with AI and learning how to get the most out of their customer data to deliver personalized experiences at scale. A big thank you to Braze who made an unforgettable experience. #BrazeCityxCity #Sydney #MarketingInnovation #LakehouseCDP

The latest edition of Ampersend is out 💥 What you will find in this issue: 💡 Lakehouse CDP: Less Pain for Data Teams, Better Results for Marketers 💡 Personalizing the Travel Experience Using Data and AI 💡 Videos of real life customer data success stories from Amplify 💡 Databricks World Tour coming to a city near you #Newsletter #LakehouseCDP #CustomerData

Exciting times at Amperity! 🚀 We've welcomed Chris Polishuk as our new CRO to lead our global go-to-market teams. But that's not all – our AI-powered Lakehouse CDP is making waves: ✅ AmpAi suite is saving users 7-8 hours weekly ✅ Amperity Bridge is seeing 432% increase in table reads ✅ 75% of customers have adopted Amperity for Paid Media Plus, we're proud to be recognized by Databricks and Microsoft. Oh, and did we mention our enhanced security with ISO 27001, SOC 2, and HIPAA compliance? Here's to innovation and growth! 🎉 #TechInnovation #CustomerData #LakehouseCDP

Vail Resorts isn't just about fresh powder anymore - they're crushing it in the customer data game too. We spoke with Thomas Koep to glean some insights about their approach to delivering personalized experiences with Amperity. At the highest level: ▶ They've unified data from 40+ resorts worldwide into one platform. ▶ Marketing and IT are jointly working on a "Data Driven Roadmap" that's changing the game. ▶ They've boosted campaign efficiency by 30% just by getting all their data ducks in a row. ▶ They're using AI/ML to personalize everything from emails to app experiences. Check out the full conversation! https://lnkd.in/gvieTNUS #CustomerData #SkiTech #Personalization

Just caught an amazing chat between Amperity's Matthew Biboud Lubeck and Valda Coryat from McCormick & Company at a Brand Innovators event! Here's the spicy takeaways: ✨ Balance data with the human touch in personalized marketing ✨ Get creative: From Jason Kelce to Fortnite, unexpected partnerships win! ✨ Let your team's authenticity shine through in campaigns ✨ Cultural diversity can be your secret marketing ingredient ✨ Aim for a lasting legacy, not just short-term gains Check out the full video to learn how to blend data, creativity, and human touch in your marketing approach! https://lnkd.in/g5HhWPTa

Just read an interesting article from Street Fight on scaling GenAI initiatives in enterprise organizations. Jennifer Fleck from Slalom hit the nail on the head: "Experiments are easy, but scale is hard." Ain't that the truth! Key takeaways: 🏁 Balance innovation, risk, and feasibility 🏁 Focus on people, process, data, and tech foundations 🏁 Start small with measurable use cases (like email subject line optimization) 🏁 Use AI as a co-pilot, not a replacement Joyce Gordon from Amperity suggests starting small and measuring results. Makes sense, right? No need to reinvent the wheel overnight. Check out the other great advice from Microsoft, The Trade Desk and Forrester! Super helpful in framing out how you are thinking about using GenAI in your org. https://lnkd.in/g3G9bjUx

Discover how AI is revolutionizing brand-customer relationships in this insightful talk by Amperity's Joyce Gordon and Slalom's Logan Patterson. During this 20 minute session, you'll hear about: 📍The convergence of personalization and scale in marketing 📍Current AI use cases in marketing and customer service 📍The importance of a strong data foundation for effective AI implementation 📍Real-world examples of AI-driven personalization 📍Overcoming data quality challenges to unlock AI's full potential Whether you're a marketer, business leader, or tech enthusiast, this discussion offers valuable insights into the future of AI-powered customer experiences. Don't miss out on learning how to prepare your organization for the AI revolution in marketing! https://lnkd.in/e7kqDHZy #GenerativeAI #CustomerData #CustomerExperiences

Check out this incredible panel discussion about the future of retail media networks and monetization featuring John Sharry, Sarah Small, Ben Weisel and Jonathan Dunn! Here are 5 key takeaways: 1️⃣ The power of first-party data as a key differentiator and strategies for balancing data portability with asset protection 2️⃣ Evolution of measurement practices, focusing on transparency, accountability, and holistic insights 3️⃣ How retail media networks are expanding beyond lower-funnel conversions to upper-funnel brand building 4️⃣ The potential of emerging technologies like data clean rooms and the shift towards using retail data across all media campaigns 5️⃣ Predictions for the future, including more collaborative partnerships and the blending of science and art in data-driven marketing Whether you're a brand marketer, retailer, or agency professional, this video offers valuable insights into the evolving landscape of retail media networks and data-driven marketing. #RetailMedia #DataMonetization #DigitalMarketing #FirstPartyData

The CDP landscape is at a crossroads. While many vendors push towards modular, composable solutions, Amperity's unified approach signals a potential shift in the industry. Integrating with data lakehouses like Databricks hints at a future where CDPs become more deeply embedded in companies' data infrastructures. This evolution could fundamentally change how businesses manage and utilize customer data, potentially making advanced data unification more accessible to a broader range of companies. Interested in learning more? Check out the latest NextGenLakehouse YouTube video featuring Caleb Benningfield, Quentin Ambard and Youssef Mrini. https://lnkd.in/gVBE2_R6 #DataLakehouse #LakehouseCDP #CustomerData

Google's cookie flip flop isn't a get-out-of-jail-free card - it's a wake-up call for marketers. 🍪 Third-party data is on life support, and first-party data is king. Expect a 70-80% data drought as users take control. Still think you can coast on borrowed insights? Think again. It's time to earn your customers' trust or get left behind. In the AI age, quality trumps quantity every time. So ask yourself: are you still data scavenging, or are you building real, valuable customer relationships? The future belongs to those who adapt now. Hear more from industry experts Derek Slager, Stephanie Liu and Eduardo García Rodríguez in the latest Vogue Business article "Google won’t kill the cookie, but marketers have moved on."