Amperity

Happy AI Appreciation Day! 🤖 Generative AI is revolutionizing IT! Check out the practical advice from industry leaders: 1. Focus on value areas: "GenAI drives value in three key areas: productivity (doing what you already do but better and faster), differentiation (doing what you already do in a fundamentally different way), and disruption (changing the essence of your business)." - Jennifer Fleck, Senior Principal - Slalom Consulting 2. Tackle AI hallucinations: "...IT can mitigate these issues through high-quality data curation, precise prompt engineering, and implementation of feedback loops." - Joyce Gordon, Head of GenAI - Amperity 3. Build trust through transparency: "Enterprises need to work toward minimizing this trust gap to realize the full potential value of their AI investments." - Brandon Purcell, VP & Principal Analyst - Forrester 4. Prioritize data readiness: "There is no AI without data" - Mike Edmonds, Global Retail and Consumer Goods - Microsoft 5. Foster interdisciplinary collaboration: "My advice would be to refrain from throwing a lot of Gen AI experts together and think they're going to solve everything. They need to be paired with someone who knows how to do prompt engineering or someone who has domain-level expertise..." - Rio Longacre, Managing Director - Slalom As IT professionals, we must adapt to harness GenAI's full potential. What's your experience with GenAI in IT? Share your thoughts!

Have you noticed how AI is changing the way we interact with brands? Imagine asking Siri to solve a problem or Google to give you a quick overview. That's the future, and it's coming fast! As AI becomes the gatekeeper between us and brands, businesses need to step up their game. Personalization is key – when you do get in front of customers, make it count! The takeaway? Brands need rock-solid customer data to stand out in this new world. Dive a bit deeper as Amperity's Head of GenAI, Joyce Gordon, provides her perspective and recommendations https://lnkd.in/gA7srbTu #GenAI #CustomerData #LakehouseCDP

For business teams, reliable and current data is crucial. Data teams need efficient management without constantly juggling integrations or duplicating data across systems. Discover how prioritizing customer data quality and infrastructure can amplify your results in our new guide, co-created by Amperity and Databricks. Key insights: 👉 Building a unified customer view: The business impact 👉 Identity resolution: Why it matters 👉 Next-gen customer data infrastructure: Lakehouse + CDP 👉 Amperity & Databricks: Your data partners Ready to elevate your customer data strategy? Get the guide now: https://lnkd.in/e5xa3zx2 #Databricks #IdentityResolution #LakehouseCDP

Today, we're reminded of the enduring spirit that unites us all and allows us to reflect on the shared hopes and dreams that bind our diverse nation together. We're grateful for the opportunity to contribute to our communities and to work towards a future where every individual's potential can shine as brightly as tonights celebratory fireworks. On this Fourth of July, let's recommit to understanding and supporting one another, recognizing that our strength lies in our unity and shared humanity. Happy Fourth of July! 🎆

Are you exploring the potential of GenAI in your company? Here are 3 key takeaways from the Amplify session "How Businesses Can Quickly Adopt GenAI," featuring Wyndham Hotels & Resorts' Hope Vlacich, Bobit's Zainub Sareea and Amperity's Graeme Roche. 👉 Independence is key: GenAI tools can empower non-technical users to perform complex tasks independently. Hope Vlacich said before having GenAI tools, the process to pull data and get context could take 3 to 5 days. Now, it takes less than an hour, often just 30 minutes. 👉 It's a learning journey: GenAI isn't just about getting answers; it's about understanding the process. These tools can act as coaches, explaining their logic and helping users improve their skills over time. 👉 Open-mindedness is crucial: GenAI needs to be approached with an open mind to be successful. It's not cheating – it's a powerful tool that can enhance our capabilities and efficiency when used thoughtfully. The message is clear, GenAI isn't just for experts. It's democratizing complex skills and transforming workflows across industries for everyone. Check out the full session to learn more about getting started with GenAI in marketing. #GenerativeAI #Productivity #MarketingHacks

Renting customer data for paid media is becoming less effective due to privacy changes. To adapt, brands have to focus on leveraging their owned data to reach new customers. Learn more from Amperity's Peter Ibarra, Jay Goebel from The Trade Desk and Paramount's Derek Nicol as they discuss how online advertising is evolving and strategies for using your first-party data to drive growth. #PaidMedia #CustomerData #Privacy #OnlineAdvertising

We're so excited to be named a finalist for Microsoft's retail and consumer goods partner of the year award. Truly humbled! We've been partnering Microsoft Azure for some time to build first-party data foundations to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Not only that, but we also use the GPT models in Azure OpenAI service to power our Generative AI capabilities and unlock the ability to use natural language to fuel smarter and more efficient decision-making. Looking forward to continued innovation with Microsoft! Learn more https://lnkd.in/g56RAr6m #Awards #Partner #CustomerData #LakehouseCDP

The future of retail media is bright, with opportunities in upper-funnel brand building and innovative use of first-party data to unlock new revenue streams. Learn how DICK'S Sporting Goods, Advance powered by Loblaw, and The Trade Desk are approaching the evolving digital buying landscape to drive sustainable growth and a competitive advantage. Check out the full session from Amplify https://lnkd.in/gHU46dVq #RetailMedia #LakehouseCDP #FirstPartyData #CustomerData

The latest Ampersend is now live! This month we are featuring: 🚩 New media measurement tools 🚩 The evolution of retail media networks 🚩 Realizing the Value & Impact of First-Party Data Partnerships - Webinar 🚩 Databricks partner of the year award and so much more... #Newsletter #FirstPartyData #CustomerData #LakehouseCDP

Rough life for the Amperity team this week 🛥 Peter Ibarra checking out his digs for his fireside chat, "Navigating the Future: Scaling Through Partnerships in the Modern Era" with Matthew Hogg - Criteo, Paul Lentz - CVS Media Exchange (CMX), and Matthew Fantazier - Kenvue. Reserve your spot now https://lnkd.in/gdhMM3vV June 20 - 10am The Criteo Yacht Jetée Albert Edouard  Cannes, Provence-Alpes-Côte d'Azur #AdTech #CustomerData #CannesLion #CDP