Join us on September 4 at 10 am PST / 1 pm EST for an important conversation: AAPIs: The Invisible American Asian Americans and Pacific Islanders (AAPIs) are often overlooked by American brands and advertisers. Despite being the fastest-growing and third-largest ethnic group in the country, the AAPI community receives a mere fraction of the $659 billion spent on paid media and advertising. For every dollar spent on advertising in America, only 0.15 cents are dedicated to reaching AAPIs. This is unjustifiable in a society that values diversity, equity, and inclusion. The lack of attention and dedicated resources not only belittles our community but also has negative effects on AAPI publishers and agencies. It’s time to change this dynamic and fight for our fair share of resources. Join our webinar to learn what we must do to amplify our voices and secure the attention and respect our community deserves. Register for Webinar: https://lnkd.in/guSzBUFP See all webinars on our website: https://lnkd.in/ghYuQvEA
3AF: Asian American Advertising Federation
Werbung Dienstleistungen
Los Angeles, CA 1,606 followers
Über uns
The 3AF’s mission is to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including but not limited to marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry.
- Website
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http://www.3af.org
External link for 3AF: Asian American Advertising Federation
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 11-50 Mitarbeiter
- Hauptsitz
- Los Angeles, CA
- Typ
- Nonprofit
Standorte
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Primäre
6230 Wilshire Blvd.
#1216
Los Angeles, CA 90048, US
Employees at 3AF: Asian American Advertising Federation
Aktualisierungen
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Learn from the 3AF experts about Asian American consumer insights- Save the date for our fall webinar series today! https://lnkd.in/ghYuQvEA
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Calling all Mentors & Mentees! We're excited to announce we're opening up applications for our NextGen Program! In partnership with @asiansinadvertising - NextGen is our annual Mentorship program where we pair established professionals with up & coming leaders in the Advertising, Marketing and Creative fields! Please visit 3AF.org to sign up to be a mentor or mentee! https://lnkd.in/gMJCjAis
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Since its inception in 2001, the ANA Multicultural Excellence Awards have presented a paramount platform to highlight substantial work and commemorate teams dedicated to making an authentic and steadfast commitment to effectively engage diverse, multicultural audiences. We welcome you to learn more and begin your submissions today. https://lnkd.in/ewr5SXMp #ANAmulti
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Check out our Executive Director, Genny Hom-Franzen, discussing the importance of advertising to Asian American consumers.
🎙️𝗛𝗲𝗹𝗹𝗼, 𝗘𝘃𝗲𝗻𝘁 𝗨𝗣 𝗳𝗮𝗻𝘀! 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗻𝗲𝘄 𝗲𝗽𝗶𝘀𝗼𝗱𝗲! Genny Hom-Franzen, Executive Director of the 3AF: Asian American Advertising Federation (3AF), joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss the Power of #AsianAmerican Consumers in advertising. Tune in now at #EventUp! Apple 🎙️ https://lnkd.in/gXYap6Vn Spotify🎙️https://lnkd.in/gjBFqmfi Other episodes? https://lnkd.in/d-3hjByT #asianamericans #aapi #multiculturalmarketing
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3AF: Asian American Advertising Federation is hosting 15th Annual Asian Marketing Summit. Make sure to attend it on May 29.
🌟 Elevate your marketing game at the 15th Annual Asian Marketing Summit! Join industry titans on May 29-30 in Texas for a dynamic convergence of innovation and insight. Link: www.3af.org/2024-summit/ Dive deep into Marketing Excellence, Asian American narratives, and their profound influence. Uncover cutting-edge strategies, reshape narratives, and harness cultural impacts. Don't miss this chance to connect, learn, and shape the future of marketing. Secure your spot now! #AsianMarketingSummit #Innovation #IndustryLeaders #MarketingExcellence
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Spot-on advice! Honesty is not just a virtue but a necessity in business. Transparency builds trust with both regulators and consumers, ensuring long-term success.
Your Friday #Ogilvyism Download a copy of the first-ever official book of David Ogilvy quotations. https://okt.to/rZzwMB #Ogilvy75
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As we are excitedly approaching our 3AF Annual summit on May 29th and May 30th 2024 at Toyota North America Headquarters Dallas Tx , we want to give a huge shoutout to our sponsors whose commitment to empowering the AAPI segment is truly commendable. Presenting Sponsor - AARP , Venue Sponsor - Lexus ,Excellence Awards Sponsor -Pernod Ricard, Excellence Awards Dinner Sponsor - interTrend Communications, Inc. , Media Gold Sponsor -Datawrkz, Networking Coffee Break Sponsors - ChimeTV, Cold Tea Collective , Agency Sponsors - IW Group Inc., Plan C Media Sponsors - Colors TV ( Viacom18 Media Private Limited) , The Filipino Channel, iQIYI.com, Viet Radio, The Filipino Press, Diya TV, Raffle Prize Sponsor - @Lunar
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Secure your seat today for Asian American Marketing 15th Annual 3AF Summit! Gain Expert Insights from Industry Leaders Mike Tripp , Brian Nam, and Steven Moy. Join us on May 29-30 for Discussions on Marketing Excellence and Redefining Asian American Narratives. For Registration- https://lnkd.in/g3UzYezv Our Sponsors- ChimeTV Pernod Ricard The Filipino Press Diya TV iQIYI.com Elite Voyages IW Group Inc. AARP Datawrkz interTrend Communications, Inc. ABS-CBN Corporation . . . . #AsianAmericanMarketing #MulticulturalMarketing #DiversityandInclusion