Collectively

In our latest GenAI Residency Program Q&A, AI Director Ryan Phillips shares a hilarious and insightful story about the unpredictability of AI. "Even when you fail, there's some entertainment value. People love the weirdness of AI, even when it doesn't work perfectly." Check out the full video to see how Ryan turns AI mishaps into engaging content and learn more about our innovative residency program. #GenAI #CreativeProcess #RyanPhillips #AIDirector #ResidencyProgram #AIArt #Collectively 

#Creators may increasingly find themselves with more options for full-time gigs at influencer agencies. Whether it’s a holding company agency or influencer-focused shop, content creators are filling in-house roles from creative and strategy directors to community management for brands. This comes as various agencies need to move rapidly on social media trends and create more consistent, flexible content for their clients. After all, why not hire #influencers who have had success building their own brand and social following to do the same for a client? In this piece by Antoinette S., we speak to Eric Dahan of Mighty Joy, Shula Sinclair of T&Pm, Natalie Silverstein of Collectively, and Amy Choi of Trade School.

We're thrilled to share a special video created by the talented James Gerde in collaboration with Collectively and The Brandtech Group as part of our groundbreaking GenAI Residency. This innovative program invites top creators, including AI product photographer Salma Aboukar, and AI director Ryan Phillips, to join us for four-week residencies, focusing on areas like video generation and AI animation. James has truly outdone himself with a stunning logo drop for Brandtech, blending natural elements and cutting-edge technology to create a masterpiece. The logo, crafted from leaves and transforming into a ballet dancer, beautifully embodies simplicity and elegance. #GenAI #Brandtech #CreativityInMotion #Collectively https://lnkd.in/gGgjdgnx

Ep 4 is live!! ️⚓️🛥️☀️ Ahoy! Anchored with ThisThat in conversation with Natalie Silverstein from Collectively & James Dow from The Brandtech Group. In this episode, we explore how influencer marketing is pushing boundaries versus the rest of advertising, how to innovate through leveraging AI, and how to convince brands to adopt these strategies. Watch the full episode on YouTube & Spotify (links in comments). #ThisThat #AnchoredwithThisThat #Podcast #BetterMeasurement #BetterAds

"Be a child again... that's one thing you can always rely on" - James Dow when asked how he makes marketing enjoyable. Listen now (links in comments) to Natalie Silverstein, Chief Innovation Officer at Collectively & James Dow, Gen AI Creative Director at The Brandtech Group #ThisThat #AnchoredwithThisThat #Podcast #BetterMeasurement #BetterAds

“For me, it’s about allowing people to create brand recognition that has an enjoyable memory attached to it.” Speaking as part of our new Gen AI Creator Residency 💫 program, the incredibly talented James Gerde shared how his work and his art blends into the advertising space. 🍁 As part of his Residency with Brandtech, James created a brand ident for us, using one of his unique nature-inspired dancing figure styles. Check it out here 👉 https://lnkd.in/eWSsQarG James was the first participant in Residency - followed by Ryan Phillips aka Uncanny Harry - which aims to identify the world’s best Gen AI creators and show what’s possible with this new creative way of working. Speaking about the future of Gen AI, James said the anticipation around new video models was one area of excitement. 💥 “There’s a lot that’s going to happen - as we get better tools we’ll imagine bigger and better things. We’re all waiting for more of these big video models that get teased to drop. I want to be able to make movies with AI. Most of my stuff focuses on inanimate objects in human form, so I don’t have to deal with faces that get weird at a low resolution. I’m excited to see how some of those elements will get refined.” Find out more about our new Residency program 👇 https://lnkd.in/e3RR7scv Thanks, as ever, to Brandtech's James Dow and Rebecca Sykes, and Natalie Silverstein at Collectively for running Residency ✨ #GenAI #Brandtech #AIpowered #FutureofAI

I spent time in Cannes talking to ThisThat with my colleague Natalie Silverstein from Collectively - a The Brandtech Group company. We explored how influencer marketing is pushing boundaries versus the rest of advertising, how to innovate through leveraging AI, and how to convince brands to adopt these strategies. Watch the full episode on YouTube & Spotify (links in comments).

Ep 4 is live!! ️⚓️🛥️☀️ Ahoy! Anchored with ThisThat in conversation with Natalie Silverstein from Collectively & James Dow from The Brandtech Group. In this episode, we explore how influencer marketing is pushing boundaries versus the rest of advertising, how to innovate through leveraging AI, and how to convince brands to adopt these strategies. Watch the full episode on YouTube & Spotify (links in comments). #ThisThat #AnchoredwithThisThat #Podcast #BetterMeasurement #BetterAds

In our latest Q&A from the GenAI Residency Program with The Brandtech Group, James Gerde shares insights on working with GenAI, noting that the best way to explore this space is to sit down with the tools and just start experimenting. Check out the clip to hear more about his journey and unexpected discoveries in the world of GenAI. #GenAI #CreativeProcess #JamesGerde #GenAIResidencyProgram #Collectively

EMARKETER’s US Social Media Insights report is out, and there is a bit of a role-reversal happening… Facebook use is declining across all generations except Gen Z. By 2028, 56.9% of Gen Z (40.5 million) will be on Facebook, driven by features like event organizing and Marketplace. TikTok is booming among boomers, with a 10.5% increase expected next year, showcasing its cross-generational appeal. These trends highlight the ever-evolving social media landscape and the importance of choosing the right platforms for the right campaigns. https://lnkd.in/gmn4GsE4? #GenZ #Boomers #SocialMediaTrends #Facebook #TikTok #InfluencerMarketing #Collectively