Digitas North America

Can AI and creativity co-exist? What is the 'Generative Middle,' and how should brands navigate this new landscape? When it comes to the hard hitting questions, no bots are needed, just brains. Digitas and Vox Media teamed up to reveal new insights and practical strategies inspired by our custom research study “Human-Minded Creativity in the World of AI,” providing brands with thoughtful considerations and guidance on integrating AI into future creative processes. Read the full report and watch our experts dive deeper into the findings via our recorded webinar. More here: https://lnkd.in/gGzgQmYy #NetworkedExperiences #AI #Innovation #Creativity #Research #Creativity

You asked, and we answered! Our cherished newsletter, The Dose, is going LIVE on LinkedIn Live! 🎉 In our blog, we share the latest trends and offerings that matter to your business, and soon, we’ll deliver LIVE conversations directly to your feed. Subscribe to The Dose and follow us on LinkedIn to stay tuned for on-trend conversations hosted by a network of Unicorns and special guests. Check back soon for more info on the first episode of The Dose Live! We can’t wait to see you in the comments! #NetworkedExperiences #TheDoseLive #LiveStream #Content

It’s win after win for our client Align Technology’s Invisalign® brand. Their “Invis is Drama Free” 🥇 teen campaign came out on top as ‘Best Series’ at the CommArts for Digital Advertising Competition. So here’s another big congrats to the team! The work will appear in Advertising Annual 65, the November/December 2024 issue of Communication Arts. #Awards #NetworkedExperiences #ConnectedCampaigns #AlignTechnology #InvisisDramaFree

📚✏️ Back-to-School 2024 is here, and the BTS hustle is REAL! With 55% of shoppers starting early and prices up 24.5%, it's a wild ride balancing FOMO and frugality. But don't stress. In this edition of The Dose, Vice President/Director, Connections Strategy, Erin Blake, and Vice President/ Director, Commerce Strategy, Becca Kuo take a look at how savvy brands like Walmart and Amazon are making it easier with one-click supply lists and personalized shopping vibes. Ready to conquer the BTS battlefield and create lasting memories? Read on and subscribe to The Dose! #NetworkedExperiences #Commerce #AddressableRelationships #BackToSchool #BTS2024 #SchoolShopping #ParentHacks #StudentStyle #SmartShopping

Incredible news! 🎉 Congratulations to Danisha Lomax on her induction into the 2024 American Advertising Federation Hall of Achievement class ! 🏆 Danisha is undoubtedly a Unicorn trailblazer in the advertising industry. Her unwavering commitment to advancing equity and uplifting diverse voices is truly inspiring. She consistently encourages us all to dream bigger and move purposefully towards our goals. We're so proud of you, Danisha, and congratulate you on this iconic achievement.

Brad Blackmon and Melissa Berger are back with some piping hot tea!  ☕ A new episode of Spilling the LoyalTEA just dropped, featuring special guests Digitas’ Chief Media Officer, Megan Jones, and EVP, Head of Client Inclusivity and Impact, Danisha Lomax.  The episode dives into the vibrant experiences of Cannes, discussing the integration of media, inclusivity, technology, and creativity in the industry, as well as the importance of culture and human connection. Tune in to find out more! 🎧 Spotify: https://lnkd.in/gqsyzakt ▶️ YouTube: https://lnkd.in/gdgWDQ4E #NetworkedExperiences #Podcasts #Loyalty #CRM #AdressableRelationships

Our strat brat team have unleashed the meaning of the latest co-oped meme, taking the social platforms by storm. The takeaway? Taking a risk on a viral trends can build strong co-creator communities for brands and provide platforms for social media users to freely express themselves. Read more from Anna Tabatchnick on LBBonline - Little Black Book: https://lnkd.in/e9GvHF74 #NetworkedExperiences #SocialMarketing #SocialTrends #TikTok

On Thursday, August 22nd, don't forget to join experts from Digitas and Vox Media as they dive deeper into these findings and other insights from the latest custom research “Human-Minded Creativity in a World of AI.” Register here: https://lnkd.in/eRkrFZ8g

Introducing Crocs Mad Lab! Crocs fans are Mad creative, taking self-expression to a whole new level. To help them unleash their wildest ideas, Crocs created the ultimate digital playground where imagination knows no bounds. Welcome to the first-of-its-kind digital playground, where your weirdest, wildest energy is the catalyst for creation. Through a series of personality questions, our proprietary AI transformAs your unique answers into collectible 3D art that truly represent YOU (it’s called a BbitzTM). Congratulations to our partner Crocs for celebrating creativity and individuality with their community. And thank you to our partners from Publicis Media #PMCI team. Start creating for yourself at the link below. Play: crocsmadlab.com #CrocsMadLab #Creativity #Innovation #NetworkedExperiences #Client

Huge thanks to Antoinette S. and Digiday for featuring our Chief Media Officer Megan Jones! The fusion of intelligence and innovation is at the heart of everything we do at Digitas—manifested through initiatives like Share Worthy and Trending (S.W.A.T) and Digitas AI, which permeate our extensive media offerings. It's amazing to see our team's hard work being recognized. Check out the article for Megan’s story and more media insights! Read here: https://lnkd.in/eZYwTnGJ #Innovation #AI #Digitas #NetworkedExperience