EMARKETER

📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce

🔑 Key stat: The younger the consumer, the more likely they are to accept cookies if asked. More than half (57.6%) of US Gen Z consumers say they “often” or “always” accept cookie notifications, compared with 53.4% of millennials, 46.8% of gen X, and 36.0% of boomers, per a July 2024 EMARKETER survey. 📊 EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. Go beyond the charts with our Chart of the Day newsletter: https://lnkd.in/gYGwRZru ___ #cookies #consumerbehavior #advertising #GenZ

📢 Happening Now: https://lnkd.in/g9Xi4Xe3 Join us for a live Tech-Talk Webinar, “Simplifying Disruption, Demand, and Data for Financial Services Marketing,” presented by Quad.

Take our “Building Customer Trust Survey,” created together with Klaviyo, to help determine how marketers build and maintain customer relationships. By completing the survey, you can enter to win one of five $100 Amazon gift cards. Take the Survey: https://lnkd.in/dvMmahQM #customertrust #dataprivacy

🎙 Here's what's coming up this week on the Behind the Numbers #podcast: MONDAY Around the World: The Paris Olympics—broadcast medalists, changing viewing habits, and ad potential for the next Games Hosted by Bill Fisher, featuring Paul Briggs, Carina Perkins, and Man Chung Cheung 👉 Listen now! https://lnkd.in/eJsKumwi TUESDAY The Daily: Why CMO’s tenure is falling, the main ways the role is changing, and how GenAI is helping them work Hosted by Marcus Johnson, featuring Jeremy Goldman and Kelsey Voss https://lnkd.in/eEbqWuVX WEDNESDAY Reimagining Retail: The Unofficial Most Interesting Retailers List (August Edition) Hosted by Sara Lebow, featuring Sarah Marzano, Blake Droesch, and Arielle Feger https://lnkd.in/eEbqWuVX THURSDAY The Daily: Ad Spend vs. Time Spent Hosted by Marcus Johnson, featuring Ethan Cramer-Flood https://lnkd.in/eEbqWuVX FRIDAY The Weekly Listen Hosted by Marcus Johnson, featuring Ethan Cramer-Flood, Oscar Orozco, and Zach Goldner https://lnkd.in/eEbqWuVX #btnpodcast #behindthenumbers #retail #advertising #marketing #ecommerce #parisolympics

9 out of 10 US consumers plan to travel domestically this year, and more than half plan to go abroad, per Nationwide Travel Insurance. Download EMARKETER’s infographic guide, made possible by StackAdapt, to discover key trends in travel and tourism, including the ways big FOMO events like Taylor Swift’s Eras Tour are driving experiential travel. Download Now: https://lnkd.in/gKVzZsZu #tourism #travel #advertising

Maturing markets, fierce competition, and streamlined budgets are just a few of the many ecommerce challenges facing both traditional and digital native brands. Join us on September 13th for an exclusive webinar featuring Chief Content Officer Zia Daniell Wigder and our retail and ecommerce analysts Sky Canaves, Blake Droesch, and Carina Perkins. You'll discover the factors influencing the trajectory of online sales, the rise in retail media, growth opportunities, and more. Register, here: https://lnkd.in/egQJuaCr #webinar #ecommerce #retail #retailmedia

During May 2024, Costco visitors spent an average of 37.1 minutes in the club, according to Placer.ai, surpassing the dwell times of Sam’s Club and BJ’s Wholesale Club. Learn how the potential of Costco and Wawa’s retail media networks can work for you in Placer.ai’s new report, “Advantages of New Players in the Retail Space.” Download Now: https://lnkd.in/ggFasqTT #retailmedia #costco #wawa

The 2024 holiday season will top $1.353 trillion, according to EMARKETER’s forecast. To thrive in this high-stakes period, businesses must embrace opportunities like AI-driven personalization, seamless payment options, and an extended gift-buying season. Learn more in this sponsored article by Rokt: https://lnkd.in/gA9tZByD #holiday #strategy #retail

– What happens next now that sports-focused streaming service Venu Sports has been blocked – How to get customers onboard with your AI-infused products and services – How the streaming bundle is changing – The US considering a breakup of Google to address its search monopoly 🎧 Tune in to the full discussion with director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens: https://lnkd.in/efqF_V33 ⏯ Watch the full episode on YouTube: https://lnkd.in/eznUgxmD #podcast #venusports #venu #AI #streaming #Google