FCB Global

In October 2023, the Ad Council and the Huntsman Mental Health Foundation partnered with FCB New York, and FCB Chicago to encourage people, particularly Black and Hispanic men, to make their mental health a priority and become more open and proactive around discussions of mental health. Find out more about how they worked together and leveraged Adobe Express to develop a brand playbook and spread mental health awareness with this powerful campaign. https://lnkd.in/e8gxx5nm #LoveYourMind

FCB Group India & South Asia CEO, Dheeraj Sinha, spoke to afaqs!’s Shreyas Kulkarni about everything from the power of TV to FMCG, and whether he’d choose winning at Cannes Lions, a new big client, or tons of revenue... Spoiler alert, he couldn't choose: "It’s all about achieving all three and making that a part of the culture. That’s when you’ll win great business." Read more: https://lnkd.in/eCpGTN44 

FCB Ulka has appointed Suchitra Gahlot as National Creative Director. In this new role, Suchitra will be a key player in driving the agency's creative vision. Her unique blend of traditional storytelling with cutting-edge technology will be at the forefront as she collaborates closely with the broader FCB Group India creative leadership team to enhance the creative output across the network. A very warm welcome, Suchitra! Read more in ET BrandEquity: https://lnkd.in/e5mzJj7H

🌟 We have a cover star in our midst! FCB Global CCO, Andrés Ordóñez, has graced the cover of LatinSpots Issue #181 to talk to Santiago Keller Sarmiento about all-things Cannes, his Jury Presidency at Festival Internacional El Ojo de Iberoamérica, and how he's hoping to share how Latin creativity can transcend borders to shine across the US and beyond in his position as the first ever Latino Global CCO of the network. AO’s time to shine: https://lnkd.in/dyfZdWrM #LatinSpots #FCB #CreatividadLatina #ElOjo2024

FCB London Chief Creative Officer, Owen Lee, answering the big questions for Campaign UK's "Question of the Week." When it comes to busting brand taboos, Owen says: "It turns out consumers live in the real world. It doesn’t matter which taboos we break, as long as it’s done in an authentic way, then it’s good for the world and good for business." Read on for more... https://lnkd.in/eUZ8rKP3

"With a powerful strategy, there are no limits or barriers that prevent it from being implemented beyond the market in which it was originally developed." This is the case for Oneightyº/FCB’s “Infinity” campaign for LifeLink Puerto Rico, which was originally commissioned to run across the Island to increase the number of organ donors in Puerto Rico. The campaign was so successful that, in just three months, the number of organ donors grew to more than ever before. With its success, “Infinity” captured the attention of LifeLink Foundation, Inc. in the United States, who entrusted OneightyFCB, through sister agency, Cientochenta Agency, to launch the work with local stories across Georgia and Florida, where there's an immediate need to increase the number of organ donors. Read more about this powerful campaign and watch the spots on LatinSpots: https://lnkd.in/enkFhcUF

While International Dog Day is a chance for us to all appreciate our four-legged friends, it's also a chance to take a look at how brands are putting canine cuteness to work. FCB London's Chief Strategy Officer, Ben Jaffé, spoke to LBBonline - Little Black Book's Alex Reeves about the “incredible power” of the Andrex puppy, and the science, psychology, and brand strategy that has kept the toilet tissue brand and its Labrador icon together for over 50 years. Paws for thought: https://lnkd.in/ez8gE9hE #InternationalDogDay

Did you know that what you watch can affect your skin? Research shows that watching action films can spike your cortisol, which causes skin to be more sensitive, while comedy fans may be more prone to laugh lines, and drama lovers may experience more puffiness from crying. To bring this little-known fact to the masses (and better market Burt's Bees face care line), the team at FCB Canada launched "Screencare": product bundles designed to alleviate the skin sensitivities that fans of each genre could experience. Ranging from "The Romance Lover Set" to "The Horrorphile Set," each was not only tested to prove results, but utilized data from the Amazon Ads Brand Innovation Lab to reach the right audiences via a set of clever spots parodying movie trailers of said genres. LBBonline - Little Black Book’s Jordan Won Neufeldt sat down with the team from FCB Canada and Burt’s Bees’ marketing director Cyril Urbano for a chat to learn more about just what it took to bring this to life. Grab the popcorn: https://lnkd.in/e9Aiweyz

The first jury presidents for the Festival Internacional El Ojo de Iberoamérica have been announced and our very own Global CCO, Andrés Ordóñez, will be leading the content charge as Jury President for El Ojo Contenido. As well as his role as Jury President, Andrés will be speaking at the Festival, which will take place on November 13, 14 and 15 in Buenos Aires, to share his view on the industry and the challenges ahead. Now in its 27th year, El Ojo de Iberoamérica takes a look at the creativity, communication, and entertainment, to reflect Latin thought, creativity, and freshness and share it with the eyes of the world. Read more in LatinSpots: https://lnkd.in/eggs93xv

Whether it’s inventing a new, virtual way to put fans in the stands or creating live, one-of-a-kind sporting events, the team FCB New York and Michelob ULTRA have a bit of a knack for making the impossible, possible. To find out more about the partnership and their boundary-pushing campaigns, LBBonline - Little Black Book’s Addison Capper tapped FCB New York’s Michael Aimette and Alexandre Abrantes to discuss how they’re using technology in interesting ways to enhance people’s enjoyment of sports, and picking up a couple of Sports EMMYs along the way. https://lnkd.in/ehhCNhiv