FCB New York

We’re proud to have partnered with Ad Council to develop a comprehensive campaign for their #LoveYourMind initiative. In collaboration with FCB Chicago, we brought a powerful creative concept to life through a series of public service announcements and a detailed playbook. The campaign’s goal is to inspire people across the country to nurture their relationship with their minds, just as they care for their closest personal relationships. For the playbook, we leveraged Adobe Express from Adobe to create a central hub of resources, making it easy for partners to access the tools they need to produce impactful content that raises awareness about mental health while ensuring consistent branding and messaging across all platforms. Learn more about #LoveYourMind at: https://lnkd.in/e8gxx5nm

Our CCO Michael Aimette and ECD Alexandre Abrantes sat down with LBBonline - Little Black Book to talk about what makes our partnership with Michelob ULTRA so groundbreaking. Each year, we double down on the brand's cultural relevance by pushing the boundaries of sports entertainment with cutting-edge technology. This includes projects like "Lap of Legends," the first-ever real vs. virtual race featured in a one-hour TV special, and "Dreamcaster," which enabled a blind person to commentate a live NBA game last year. Check out these award-winning campaigns and let us know which one is your favorite! https://lnkd.in/eB8xYSUF

The nominees for the 18th Annual ADCOLOR Conference and Awards have been announced, and we're thrilled to be shortlisted in the "Most Valuable Partnership" category for our work with Michelob ULTRA. Winners will be announced at the ADCOLOR Awards on November 16th in LA. Read more about our award-winning partnership on the ADCOLOR blog: https://lnkd.in/etBzUssX

Today, America's beloved Smokey Bear turns 80! Launched in 1944 by FCB Global, the longest-running public service campaign has been educating generations of Americans about the role they play in preventing unwanted human-caused wildfires ever since. To celebrate Smokey's big 8-0, check out "Decades," the latest campaign created by FCB New York, which takes a fun look back at the evolution of Smokey’s “Only You” message. In partnership with the USDA Forest Service(USFS), the National Association of State Foresters, and the Ad Council, we’re inviting everyone to join the celebration by visiting SmokeyBear.com Campaign US has the story: https://bit.ly/4dhXz5d #fcbnewyork #neverfinished #SmokeyTurns80 #OnlyYou

We are in pole position in the World Creative Rankings released by The Drum for the first time at the halfway point of the year. We raced to the top spot thanks to campaigns such as ‘Lap of Legends’ and ‘Dreamcaster’, both for AB InBev’s Michelob ULTRA and ‘Spreadbeats’, a B2B campaign for Spotify which won the Digital Craft Grand Prix at Cannes Lions International Festival of Creativity last month. A huge thank you to our clients who allow us to let creativity lead the way. Shout out to our FCB Global teammates at FCB Chicago, currently in 13th place, and FCB Canada, in 15th place. Congratulations also to our parent company, Interpublic Group (IPG), for securing second place in the provisional holding company standings! https://lnkd.in/eVGhxYiJ #fcbnewyork #neverfinished #interpublic

We're beyond excited to be selected by Kellanova as AOR for Pringles, Cheez-It, Eggo and Rice Krispies Treats. So proud of the team behind this and the incredible collaboration with Weber Shandwick and Momentum Worldwide. Can't wait to see what this partnership has in store! #fcbnewyork #neverfinished https://lnkd.in/eptMjWV9

In 2024, Spotify took a hyper-rational data platform and turned it into a one-of-a-kind emotional experience. Presenting: Spreadbeats. The first music video coded and experienced entirely in a spreadsheet. And thank you to our incredible partners at Uncharted Limbo for helping to make this happen.

I have never seen an emotional reaction like this to a Super Bowl ad before... Budweiser's 2024 Super Bowl ad by FCB New York brings together three things Americans love: beer, puppies and Clydesdale horses. It also does three things very effective marketers should love... 1. Fluent Device. Sure, you can hire a celebrity. Or you could spend decades creating your own. That's what AB InBev have done with the Budweiser puppy and Clydesdale horses. They have created their own celebrity. 2. Story telling. Look at that swell of sadness, which is corrected with a "peak ending". That leaves consumers feeling great about your brand. Increasing the chances that they will choose it for years to come. 3. They held the wheel. Clear positioning held over time. Not being tempted to comment on larger political issues or jump on a TikTok trend or new celeb. It's lasting brand building built over years. It's broad-reach, broadly-entertaining feel-good, well-branded advertising. Just what we need at the Super Bowl. System1 has tested every Super Bowl ad over the past 5 years to understand their creative effectiveness potential. That's with data from over 50,000 Americans. We use emotional and brand data to create our predictive metrics. Giving this ad a huge 4.2 Stars. I've made the full effectiveness report free here: https://lnkd.in/eMmUHvRQ We will be releasing the world's most comprehensive audit of Super Bowl ads on Monday morning, working through the night all weekend. Sign up to get that free here: https://lnkd.in/eKeuu2JK I'm sharing #superbowl insights daily. And I share #advertising and #marketing insights every week. Follow for more. Anheuser-Busch Jon Evans

We're bringing the Clydesdales back to the Super Bowl with Anheuser-Busch! Alexandre Abrantes Diana Gonzalez Cash Marissa Lando Logan Butler Lara Polovina David Justice Green Daniel Roversi Nick Williams Matthew Hamburg Chelsea Harmon Lilly Sessions Michael Aimette Emma Armstrong Todd Sussman Danilo Boer Susan Credle Tyler Turnbull Kyle Norrington Kristina P. Veronica S. https://lnkd.in/exGnMUUg

Ok this is pretty special for us here at FCB New York. Global Agency of the Year! Damn. Thank you to The One Club for Creativity and to our amazing clients/partners who make any of this even remotely possible. And thanks and congrats to Emma Armstrong Todd Sussman Kat Grib Suzanne Santiago Janelle Van Wonderen Jennifer Iuorio Yoonjung Crosby and our FCB global friends Danilo Boer Tyler Turnbull and Susan Credle. Sure all those folks are great, but I’d like to reserve a special thank you to ALL the people that make working at FCB NY the dream job that it is - every single person that works alongside us, everyday. This is a crazy-cool honor for a bunch of crazy-cool people. Congrats all! https://lnkd.in/en_NNfYs