Firebrand Communications

The July edition of The Forge is now available! 🔥 We're getting in on the #Olympics fun this month, but tying it back to all the valuable startup marketing trends, advice, and insights you can always expect from our team. Dive in here: #startupmarketing #digitalmarketing #SEO #contentmarketing #PR

The summer #Olympics may only happen for two weeks every four years, but these #startupmarketing tips are pure gold any time! 🏅 Check out this blog for Nicole Pytel's advice on how to vault over common hurdles, high jump over the competition, and stick the landing on your next big campaign: https://hubs.li/Q02JrFkc0 #Paris2024 #contentmarketing #digitalmarketing #PR

The July issue of our newsletter The Forge is coming in 🔥HOT🔥 on Wednesday, July 31! Subscribe via your preferred platform to make sure you don't miss out on the latest startup marketing insights, trends, and advice straight from our team. Read The Forge on LinkedIn: https://hubs.li/Q02HGhSx0 Receive The Forge via email: https://hubs.li/Q02HGh330

Have you participated in our latest 🔥 Fire Poll 🔥 yet? Check it out:

Lead scoring is a critical strategy for startup marketers, but it doesn’t come easy. On this week's episode of FiredUp!, Ian and Nicole are joined by one of our own, Arman Khayyat, to talk through all things lead scoring: what it is, why organizations do it despite its challenges, and common approaches for implementing it. Listen here or wherever you get your podcasts: https://hubs.li/Q02HV1t70 #leadscoring #SEO #digitalmarketing

Improving marketing efficiency was the top goal cited by the 250+ startup marketers we surveyed for our exclusive research report, The Startup Marketer Outlook, but 45% shared that they are not confident in their ability to do so. So how do you get over that hurdle? In this blog, Ashley Przybyla shares 4 top tips for optimizing your marketing efficiency so you can do more with less. Read it now: https://hubs.ly/Q02HQfPy0 #startupmarketing #optimization #contentmarketing #digitalmarketing #PR

There's loads of valuable insights in our exclusive research report, The Startup Marketer Outlook, but we want to know which one of the responses from the 250+ startup marketers we surveyed surprises you the most! Participate in the poll below and let us know your thoughts, and if you haven't already, you can download your free copy of the report here: https://lnkd.in/d36--n62

Not every business will retain Unicorn+ valuation with each new fundraise – especially in the current economy – but Human Interest have gone and done just that! 🎉 Congrats on your successful financing round and $1.33 billion valuation, and well done to Chris Ulbrich and Maura Lafferty for helping get the word out. You can read more about it in this article from Bloomberg: https://lnkd.in/gM2sezSM

Our fearless leader is flying solo for this week's episode of FiredUp! Join Morgan McLintic as he shares the pros and cons of the 3 main agency billing models – time-based, deliverables-based, and value-based – so that you know where the agency is coming from and can foster a successful partnership. Listen here or wherever you get your podcasts: https://hubs.li/Q02H6S9W0

UTM parameters are an essential and beloved tool in any digital marketer’s belt, apart from one massive problem: the rogue referral issue or more generally, UTM parameters that don’t pass from one page to another. On our blog, our Senior Vice President of Digital Marketing Alastair Nee shares step-by-step guidance for quickly and reliably passing UTM parameters to next page. Read it here: https://hubs.li/Q02GZ-qN0 #digitalmarketing #UTM