Greenbook

The Exchange is live! 🚨

Live in 30 Minutes! 🚨 Don't miss Episode 56 of The Exchange—where our hosts Karen Lynch and Lenny Murphy dive deep into the hottest insights and strategic breakthroughs shaking up the industry right now. This is your chance to get the inside scoop on everything you need to know to stay ahead! 📅 Tune in Today to join the action, ask your burning questions, and be part of the conversation that everyone will be talking about. ⏰ See you in 30 minutes!

Struggling with moderating and analyzing large-scale qualitative data? What once felt impossible is now a reality with advanced AI and online platforms. Join us on Friday, August 2nd, to see how new platforms enable you to interview and analyze hundreds or thousands of participants effortlessly. Discover how these tools can revolutionize your research with tailored insights and rapid results. Register now to witness the future of qualitative research! → https://hubs.ly/Q02P0XlQ0

Here’s the hard truth: Surveys often come with inherent bias, hidden motives, and a hefty price tag! Let’s dive into the top issues with these programs, from biased survey titles to scoring systems shrouded in mystery. Ready for a reality check? Learn how ethical market research can help you get to the heart of employee satisfaction without the glitz and glamour. → https://hubs.ly/Q02P0V9y0 George Kuhn, Drive Research #Surveys #OnlineSurveys #SurveyData

Get ready, Washington, D.C.! The most anticipated event in insights, analytics, and innovation is heading your way! Mark your calendars for April 30 - May 1, 2025, as IIEX North America takes over the capital city. With over 1,000 industry leaders converging, this is your prime opportunity to: 🚨 We’re still accepting speaker and sponsorship applications—seize the chance to be a part of this groundbreaking event! Save the date and keep an eye out for more exciting updates! → https://hubs.ly/Q02P0WPp0

Navigating the AI Maze in Research? We’ve Got You! Join Greenbook and CMB on September 12th at 1 pm ET for a FREE webinar. Casey Mohan and Richard Scionti will take you behind the scenes of their rigorous testing with GenAI. You’ll get actionable insights on: 1️⃣ Elevating Insight Quality: Learn how GenAI is enhancing engagement and boosting data integration. 2️⃣ Choosing the Right Tools: Discover which AI tech truly delivers—and what to avoid. 3️⃣ Maximizing Impact: Get tips on combining AI with human expertise for the best outcomes. 4️⃣ Ensuring Ethics & Security: Find out how to vet tools for safety and ethical compliance. Don’t miss out—register now to future-proof your research! → https://lnkd.in/dJ53wCcs

Transform Your Approach at IIEX Latin America 2024! Unlock the secrets of the LATAM market in Miami on September 25-26. Meet industry pioneers, discover game-changing trends, and prepare for future success. What’s in It for You? • Innovative Insights: Discover what’s next in market research. • Key Connections: Network with leaders. • Future Success: Gain strategies for growth. Secure your spot today! → https://hubs.ly/Q02P0X460

Feeling overwhelmed by AI and automation? You’re not alone! 🤖💭 In the latest episode of The Exchange, Lenny Murphy and William Leach dive into how robots are reshaping our mental health, the game-changing launch of Behavix, and more industry-shaping insights. Curious? Dive in now! 🚀

Why settle for one when you can have the best of both worlds? Understanding consumer behavior and industry trends requires more than just numbers or conversations—it requires the combined power of qualitative and quantitative research! Uncover how combining these approaches provides a 360° view of your market, guiding smarter, more strategic decisions! → https://hubs.ly/Q02P0Rbh0 Ashley Shedlock, Greenbook #ConsumerBehavior #QualitativeResearch #QuantitativeResearch