Formerly known as Gthr, this startup hit the wedding scene with tech that made party planning a breeze without compromising on hosts’ very specific tastes. But the Gthr vibe wasn’t speaking to their It-girl clientele and they had bigger dreams than “I do” celebrations. Milestone anniversaries, spontaneous kickbacks, another trip around the sun, even work events – they wanted to do it all. So we hooked them up with a rebrand that could bring them from startup to scale. Meet, Mostest 🥂 We carved out a true whitespace for the brand, sending it soaring into the next stage of growth. Go Sarah Klingman go! 💓
Happylucky
Werbung Dienstleistungen
Portland, Oregon 13,637 followers
We craft radically inclusive, heart-led brand experiences.
Über uns
We do work that shifts hearts, minds, and culture. We work with visionaries and outliers who recognize our collective obligation to shift culture and perceptions in a positive direction. We lead with heart and embrace tension to create work that isn’t just seen and heard, it’s felt. Our work is anchored in building emotional impact and connection through content that reaches across brand channels. We value memory metrics over vanity metrics. We foster community through engaging brand experiences both digitally and IRL. We are female-founded, female-led, and queer-owned. • Full-service creative agency capabilities • In-house studio & production • PDX | NYC | LA • NGLCC Certified
- Website
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http://www.happylucky.com/
External link for Happylucky
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 51-200 Mitarbeiter
- Hauptsitz
- Portland, Oregon
- Typ
- In Privatbesitz
- Gegründet
- 2004
- Spezialitäten
- Brand Strategy, Retail Installations, Photo & Video Shoots, Advertising, Events, Product Launches, Digital Media, Social Media, Marketing, Brand Design, Activations , and Strategy
Standorte
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Primäre
Wegbeschreibung erhalten
615 SE Oak St.
Portland, Oregon 97214, US
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Wegbeschreibung erhalten
1370 N Saint Andrews Pl
Los Angeles, Kalifornien 90028, US
Employees at Happylucky
Aktualisierungen
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NOW SERVING: LOOKS, SIPS, SWAGGER, AND BEATS A Central Eastside Pride Event Join us for a Saturday Pride “Get Ready With Me” party, where the community is coming together to serve up fashion, treats, vibes, good music, and everything in between. It's a collective effort from local businesses, creators, cooks, and artists all contributing to an unforgettable experience. Gear up, drag out, disco nap, fuel up, and connect. Enjoy food trucks, cooling stations, a disco nap, drag performances, dance beats, glam stations, clothing vendors, and maybe even a few surprises. Don’t miss out. We can’t wait to see you there! #NowServing #PortlandPride #QueerCommunity #DragQueensEatingHotDogs
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Calling all queer-owned or allied businesses, artists and creators to partner with us! We’re throwing down an inclusive and joyous celebration for the LGBTQ+ community. Think food trucks, music, a vintage clothing swap, and many other surprises to keep the vibes high. Hit us up if you want to join in on the fun! #NowServing #PortlandPride #QueerCommunity #DragQueensEatingHotDogs
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"The most important step of being "authentic" is that deep work of knowing what authenticity even means for your brand. It's about knowing what your brand really stands for and embodying those values super consistently, and being willing to own that position even if it's not for everyone." - Ben Hennes, CCO In case you missed the livestream, catch this ^ and other quotables on YouTube. Shoutout Yelp for your local business love, and for the panel invite.
Building a Trusted Brand with Authenticity - Local Business Summit [2024]
https://www.youtube.com/
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Happening this morning - tune in!
Authenticity - buzzword? YES. Vital to your brand? Also YES. Looking forward to engaging in conversation with Kim Malek Morgan Higgins Mark Reader and Kadecia Ber tomorrow during the Yelp Local Business Summit. Tune in - see if I say something smart.
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Heck yes Ben Hennes - Collective Effervescence!
Connections over clicks. IRL over URL. Ben Hennes of Happylucky champions collective effervescence, waving the flag for a new age of marketing and advertising. Muse by Clio shares the rally cry. https://lnkd.in/eGzxmZm5
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Snuggle up for this heartwarmer of an article from Authority Magazine & Vanessa Ogle. Bits of personal background about Ben Hennes and Emily Stutzman, mixed with words of wisdom (and love) around the importance of inclusivity in building strong, vibrant communities. P.S. Hey, Emily's mom, looks like her journey in advertising turned out to be more nice than naughty after all!
Celebrating Diversity: Emily Stutzman and Ben Hennes Of Happylucky On How To Build Inclusive… by Authority Magazine. Enjoy!
Celebrating Diversity: Emily Stutzman and Ben Hennes Of Happylucky On How To Build Inclusive…
medium.com
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Let's get brands out of their fear era, ya? *Loving reminder* Community work should not be treated like a day on your content calendar, and blowback shouldn't lead to silence. Our CEO Emily Stutzman drops some words of wisdom in this must-read piece by Jason Notte and ADWEEK.
Brands know there's more room to represent LGBTQ+ communities in their marketing. So why don't they do it? They're afraid. As the Association of National Advertisers shared exclusively with ADWEEK, 82% of marketers believe there’s still significant room for more marketing that includes LGBTQ+ people, but just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing. The survey conducted in August and September 2023, just after the Bud Light and Target boycotts found that brands knew representative ads positively impacted brand perception (97%) and increased brand loyalty (83%). While 93% of marketers think it is important to represent the LGBTQ+ community in their ads—up from 79% in 2021—another 82% think more positively of a company that actively markets to LGBTQ+ consumers (up from 66% three years ago). “The message is clear: There is both a need and an opportunity for deeper inclusion strategies with LGBTQ+ consumers,” said Bob Liodice, CEO of the ANA. But brands are deeply afraid of both potential consumer blowback and not finding brand-safe environments for their message (39% each), despite ANA AIMM reporting in October that 77% of consumers would stop buying from brands that back away from promises to diverse groups and causes. “Brands today are making decisions to step away from inclusivity because they’re hearing the message from 11% to 13% of the population, which is very unfortunate,” said Lisette Arsuaga, co-founder of AIMM. ADWEEK spoke with RanaVerse founder Rana Reeves and Happylucky co-owner Emily Stutzman about the current marketing reality and the steps brands could take to build lasting relationships with LGBTQ+ audiences.
Brands Avoid LGBTQ+ Marketing for Fear of Backlash
adweek.com
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Happylucky reposted this
Some of our most meaningful work to date 💐. We partnered with adidas to bring the Honoring Black Excellence program to key communities with the message of Flowers While They Are Still Here. Murals, statues, documentaries, museum exhibits – all tell stories of the past and project hope for the distant future, while rarely recognizing the present. Flowers While They Are Still Here aimed to recognize the impact, value, and worth of black leaders now. We worked with 7 leaders across 4 different states, creating bespoke events within their communities and of their communities. We partnered with these community leaders to increase their impact through educational content on the adidas Community platform. 2023 HBE Honorees: Adam Francique, Kimberly F. Monroe, Ph.D., Jamiah Elijah Hargins, L.E.A.D. Center for Youth: Desmond Stegall, Ty Noland, Austin Evans, Gensen Scott Thank you to the incredible team who worked behind the scenes to make it happen: Nikki Burian, Stephanie Vanessa M., Kendra Jones, Carinne Urrutia, Katie Corbett, Lauren Rockett, Hanna Hartt, Amari Dixon, Breyona Holt, Scrill Davis and many more!
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Some of our most meaningful work to date 💐. We partnered with adidas to bring the Honoring Black Excellence program to key communities with the message of Flowers While They Are Still Here. Murals, statues, documentaries, museum exhibits – all tell stories of the past and project hope for the distant future, while rarely recognizing the present. Flowers While They Are Still Here aimed to recognize the impact, value, and worth of black leaders now. We worked with 7 leaders across 4 different states, creating bespoke events within their communities and of their communities. We partnered with these community leaders to increase their impact through educational content on the adidas Community platform. 2023 HBE Honorees: Adam Francique, Kimberly F. Monroe, Ph.D., Jamiah Elijah Hargins, L.E.A.D. Center for Youth: Desmond Stegall, Ty Noland, Austin Evans, Gensen Scott Thank you to the incredible team who worked behind the scenes to make it happen: Nikki Burian, Stephanie Vanessa M., Kendra Jones, Carinne Urrutia, Katie Corbett, Lauren Rockett, Hanna Hartt, Amari Dixon, Breyona Holt, Scrill Davis and many more!