LG Ad Solutions

@Dave Kersey, Chief Media Officer at GSD&M joined us at Cannes to chat about the convergence of creative and technology and how advertisers who embrace the two can deliver campaigns that resonate with consumers. "Deliver the right message at the right moment to enhance consumer experience and drive real-time conversions. Unite for a holistic marketing approach." 🌟📈 Check out the full video here: https://hubs.ly/Q02Jy_t90

Who said FAST wasn’t premium? 📺 Introducing LG Channels Showcase, our new curated content channel in the US! Enjoy a diverse selection of studio films from Amazon, MGM Studios, Lionsgate, Sony Pictures Entertainment, and Shout! Studios. Plus, exclusive content like our series 'LG Presents: The Rivalries'. 🍿 With 7 in 10 CTV Users preferring Free, Ad-Supported Streaming TV, advertisers should include FAST in their CTV strategy. Discover more: https://hubs.ly/Q02JmG4Z0 #StreamingTV #LGChannels #ContentShowcase.

What does CTV promise? Personalization at scale! Be sure to take a few minutes to listen to our Cannes series with The Drum and Winston Binch, Chief Brand and Experience Officer GALE talk about how keeping it simple is the key to building campaigns that resonate. 📺 https://hubs.ly/Q02JyYWK0

Holidays are just 148 days away and people are gearing up to shop for gifts earlier than ever before. 🎄🎁 Check out our Holiday Buying report, out today, which dives into insights on the best way for brands to advertise to people via CTV this holiday season! Check out the report for me details: https://hubs.ly/Q02JmXLH0 #holidaybuying #advertising #ConnectedTV

‼️ACTION ALERT! ‼️Please take a minute today and VOTE for our incredibly talented Senior Sales Manager, Elsa Murray for the VideoWeeks Rising Star Award! ✨ Standout Facts about Elsa: - Understands the CTV industry inside and out and goes above and beyond to help clients build innovative and effective campaigns that drive outcomes. - Organized LG Ad Solutions participation in the National Three Peak challenge, a grueling trek completing the 3 highest peaks in the UK in under 24 hours, and helped to raise over £12,000 for the The National Autistic Society. - Gives back to the Ad Tech community by participating in mentor programs and has taking on the role of Social Sec in our UK office, helping to lead the charge on all things team bonding and client entertainment. 👉VOTE FOR ELSA HERE: https://lnkd.in/dwMcaVx3 👉VOTING ENDS AUGUST 8th.

The Olympics are just days away, and the excitement is palpable, especially after the previous Games were impacted by COVID. 🏆 Using our ACR technology, we analyzed viewing habits to predict which Olympic events might capture US audiences' attention. The findings might surprise you! 👀 Beyond the top events like Basketball, Soccer, Golf, and Tennis, we anticipate rising interest in Softball, Martial Arts (including Judo), Archery, and Shooting. With 78% of viewers preferring to watch sports on TV, the Olympics offer prime opportunities for advertisers. Don't just focus on the major events—explore opportunities across the diverse range of Olympic sports! Check out more insights: https://hubs.ly/Q02HFB1L0

"Have you heard the news? 📣 LG TVs in the UK are getting a fantastic upgrade with 9 new streaming channels packed with hit shows! From fantasy and reality to live action and animation, these channels come from our exciting first partnership with NBCU Advertising & Partnerships. FAST is evolving, and LG Electronics UK is bringing premium experiences to the table, opening up unique advertising opportunities for brands that you won’t find anywhere else. More details here: https://hubs.ly/Q02Hh90L0

At the cornerstone of the CTV landscape, Smart TVs serve as the crucial nexus between viewers, content creators, and advertisers. As a leading OEM, we are leading leading the charge into a new era of interactive television experiences by helping brands maximize their reach and engagement in the highly fragmented CTV market. Curious why a direct-to-glass strategy is essential for your CTV campaign? Check out Ryan Afshar's interview with The Drum at #Cannes, where he discusses the evolving role and benefits of partnering with a leading provider like LG Ad Solutions. Check it out👉: https://hubs.ly/Q02HgNg80 #CTV #advertising #streaming

The political divide in the U.S. has never been more prevalent however, the one thing a vast majority of all voters have in common, regardless of party affiliation, is seeing streaming as the preferred platform for viewing TV. 📺 Our video interview with Ad Age and VP of Political Keith E. Norman goes in depth as to why CTV is one of the main pillars for political marketers this cycle and how without CTV, campaigns could be leaving thousands of votes on the table. ☑️ Check it out: https://hubs.ly/Q02H7CP90 #politicaladvertising #CTV

Summer isn’t just about popsicles and water slides; it’s also Back-to-School shopping season! 🎒📒 With major events like Prime Day and the Olympics approaching, our Back-To-School report released today highlights key opportunities for CTV advertisers to engage with parents and students during this critical shopping period. Key findings include: ✨The Olympic Games will be a Key Moment for Back-to-School Advertising: With 84% of parents planning to watch the 2024 Olympic Games with their children, new LG Ad Solutions insights uncover opportunities for CTV advertisers seeking to capture back-to-school dollars during tentpole events. ✨Back-To-School Is an In Store Shopping Event: A majority of parents (74%) revealed that Back-to-School shopping is one area where they actually prefer to shop in store rather than online, especially from big box retailers like Walmart and Target. ✨Engaging Features and Discounts Drive Attention: Parents are more likely to pay attention to ads featuring discounts (93%), QR codes (81%), and products being used by students (89%). ✨High Daily TV and Co-Viewership: Most parents watch TV daily, spending 59% of their viewing time co-viewing with their children. Check out the report for more details: https://hubs.ly/Q02GypLC0 #backtoschool #advertising #ConnectedTV