MarketCast research and analytics help marketers unlock the power of Fandom for their products and brands, as well as maximize the impact of their advertising. The company brings together a unique mix of primary research, AI, and big data to guide critical marketing decisions. We help brands determine which audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms.
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Building Brand Fandom isn't just about big ad budgets or flashy product launches. It's about understanding and aligning with your customers' values, evolving with them, and obsessing about the products and services you offer. Discover MarketCast's five key traits that set top brands apart in the Fandom-building game. Dive in: https://hubs.li/Q02M1cB-0
School may be starting up again but we say Summer isn’t over yet! Our NYC, Tampa, and Indy offices took a break from our research to get together for our annual Summer Celebrations. Complete with great weather, better drinks, and the best company we could ask for, we had a blast and can’t wait to see what the rest of the year has in store!
As we say "adieu" to the Paris Summer Olympic Games, it's time to find out which advertisers captured the hearts and minds of audiences. Check out some of the ads that scored in MarketCast's Top 20 from our Summer Olympics Report, including ads from Delta Air Lines, DICK'S Sporting Goods, Nike, and more! https://hubs.li/Q02LKTn00
"AI should amplify consumer voices in marketing research, not replace them." John Batter, MarketCast CEO, discusses why we believe using purely synthetic audience sample in marketing research is a non-starter. He also shares our approach to using AI to preserve the invaluable voice of consumers in our research. https://hubs.li/Q02L8bDp0
Financial brands might not be the first to come to mind when you think of "fans," but they play a crucial role in consumers' lives and have a unique opportunity to build long-term Fandom. Discover which investment and banking brands are leading the way in building awareness and standing out from the competition. https://hubs.li/Q02KYY680
We are thrilled to welcome Paul Forgue to MarketCast as our new Chief Financial Officer. Paul brings over 25 years of experience leading finance and accounting teams, and leveraging technology and advanced analytics to drive financial performance for a wide range of companies. He also knows his way around a motorcycle and is a U2 super fan. It’s a Beautiful Day, welcome, Paul!
The medal count keeps climbing! Competition was fierce at MarketCast's LA Office Olympics this week, featuring an intense round of chair racing that almost sidelined our CFO (Paul Forgue). Who knew office chairs could be so fast and researchers and "financial people" so competitive. Shoutouts to our medal winners: Ethan Rix, Joshua Ancheta, and Sammy Lewis! The MarketCast Office Games continue next week! The "other Games" can be enjoyed on NBCU and Peacock.
The Summer Olympics kicked off with an electric opening weekend filled with trials and triumphs, complete with a lineup of ads that were as memorable as the Games themselves! Discover which brands resonated the most with viewers in this sneak peek of our Summer Olympics Report. Standouts include: Comcast, Toyota Motor Corporation, Visa, and more! https://hubs.li/Q02JDrBG0
Many marketing research firms are talking big about their AI capabilities, but the true power lies in the data itself. MarketCast's SVP of Data Science, Julian Highley, explains why combining diverse data sources within AI models is the key to unlocking the true potential of AI and driving real research transformation. https://hubs.li/Q02JqZcf0