PSB Insights

The Future of Research is Shawnna Mullenax! We are proud to see her hard work, talent, and strategic thinking recognized by Greenbook for their #greenbookfuturelist. 💪 🤩

We are less than one month away from #iaCRC September 17-19 in NYC. Christopher Frank will be there talking more about how #CorporateResearchers can shift from leading a function that answers questions to a capability that shapes strategy. Check out his podcast episode here with .Priscilla McKinney. for a teaser. Session details in comments.   #InsightsAssociation #InsightsMRX #iaCRC #iaCorporateResearchersConference #MarketResearch #MRX #InsightsMRX #littlebirdmarketing

Everyone in market research is talking about #syntheticaudiences. But we're excited about #conversationalsurveys. Using #LLMs we can ask a fully open-ended quantitative survey, with follow ups. Not only is the experience better for respondents, but we get so much more than we ask for when we let consumers talk. Check out what we learned when we took this approach recently for a dating app... https://lnkd.in/erwVYKfH

Local to Seattle? If so, join us to mix and mingle with insights professionals at an amazing location. PSB Insights is proud to sponsor this Insights Association West Chapter event!

A small nuance in consumer motivation can have big implications on a brand or product strategy. If you found out your target audience was using your brand or product for something different, something deeper than you realized, how might it change your strategy? 🤔 In a recent study on dating apps, we found that 8% of people joined them to combat loneliness. 💔 Now 8% isn't a big number. Unless you consider that we did not actually ask about loneliness OR why people join dating apps. The loneliness idea only emerged when we asked open-ended questions and used #AI prompts to follow up for more detail.❔ See link in comments to read more how we uncovered the hidden drivers.

How to shift discussions from data-driven to strategic. Hear more on the topic from former corporate researcher and current PSB CCO Christopher Frank Thank you .Priscilla McKinney. for hosting! #insights #datadrivenmarketing #marketresearch

Representation goes beyond outreach. It demands genuine partnership. At PSB Insights, we believe in collaborating with communities, especially marginalized ones, to ensure culturally relevant research. Our work on the 2020 U.S. Census Bureau communications campaign set us up to develop a wide network of community partnerships in order to represent a tremendously diverse group of people. In the years since 2020, we've partnered with organizations like Pew Research Center to apply our best practices on co-creating and collaborating with small, hard-to-reach, and otherwise under-represented audiences. Read more about our approach to equitable research partnerships from our front-line qualitative guru, Andre Sanabia Johnston https://lnkd.in/eCZCVfu7

VOTING ENDS SOON! Thank you very much to the clients, friends and colleagues who have voted already. And don't worry if you haven't, voting remains open until July 5th. Click on the link below to vote for PSB Insights.

Our incredible team is among the finalists for the Top 100 Data & Analytics Teams Award! This nomination recognizes the value of strong thought leadership and innovation in the analytics space. It's a peer-voted award, so if you've found our team's insights valuable, your vote would mean a lot. You can vote using this link, it only takes a few seconds. https://lnkd.in/eybFuCuq 🌟 #Finalist #ThoughtLeadership #DataAndAnalytics #OnConIconAwards #OnConferences #marketresearch

Last week South African's voted, and the ruling ANC party of Nelson Mandela lost its majority for the first time since the end of apartheid. Before the election, we shared sentiments coming out of our annual #AfricanYouthSurvey for the Ichikowitz Family Foundation, "As South Africa stands on the brink of its elections, the message from its youth is clear: they seek a government that can redirect the nation towards a more promising and equitable future. Their votes will reflect not just their current frustrations but also their hopes for a better future." Well, the votes have been cast, and we see now the seriousness of these concerns. Read the full post here, which includes a link to the special report on South Africa. https://lnkd.in/gbdC7j3f