NewtonX

What sets us apart from traditional research agencies? “For anyone who is or isn’t familiar with the research industry, research agencies tend to operate on panels. Panels are groups of people who have previously opted in to participate in studies. We do not operate using a panel at NewtonX because you would never get enough of the right kind of person. We have an #AI-powered search that enables us to find exactly the right person, whether they know about us or not.” Our CMO, Jackie Cutrone, discusses the importance of quality over quantity at the Cannes Lions International Festival of Creativity, sharing insights from the Transmission Building the Board-Ready #CMO in B2B Report.

2024 Career Highlight: NewtonX’s first-ever billboard in Times Square. Seeing NewtonX in such an iconic landmark is a dream come true. Times Square symbolizes ambition and success, and I’ve always imagined what it would be like to see our company featured here. When I first started NewtonX, I wanted to address a significant gap in the market, and now we’re trusted by Fortune 500 companies as the world’s leading B2B market research company. I’m so proud of the incredible team at NewtonX for designing, operating, and growing the future of B2B market research. Thank you, Brex, for featuring us as part of the #bigapplebuilders campaign! Here’s to more milestones ahead!

🎙️Live from Times Square, it’s NewtonX! We’re thrilled to be recognized at this iconic landmark, showcasing our work in delivering trusted expert insights in B2B market research. Thank you, Brex, for featuring us on a Times Square billboard as part of the #bigapplebuilders campaign. Catch us here until August 25th!

Excited to share that NewtonX partnered with WARC and Paul Stringer, PhD on “The Future of Programmatic Advertising” report. Many of our clients in the ad agency world, enterprise marketing, and ad platforms are facing big questions about the next 12 months in programmatic advertising—especially around transparency, the phase-out of third-party cookies, and brand safety. I also joined Paul on an upcoming episode of The WARC Podcast to discuss these findings in more detail. The episode drops next week—don’t miss it! Subscribe here: https://lnkd.in/eZWiHVBs

B2B #marketers, if you want to know the top 3 factors that influence the decision-making process of target buyers—product experts in technology, infrastructure, and IT— here they are: 🎯 Advanced features 🎯 Transformational potential 🎯 Innovation Our report with LinkedIn reveals that shared knowledge of a brand within the buyer group matters more than price or product quality. Focus on building a strong brand that resonates across the entire buyer group and provides the confidence to move forward with purchases.

There’s a problem in the market #research industry: many companies and agencies are making critical design errors or overlooking key variables when conducting tracking projects. Benjamin Elliott penned a byline for Greenbook, sharing the lessons learned throughout his career at NewtonX and other research firms. Some of the tips for improving #brand tracker efficiency include: 🖲️ Understanding the why: Why do you want to track specific #metrics over time, and how will your business use the information? 🖲️ Creating relevant, reliable, and actionable metrics (e.g., Top of Funnel, Unaided Awareness, Aided Awareness, Secure Customer Index, and Net Promoter Score). 🖲️ Ensuring that the sample source is reliable, representative, and relevant to the brand and market.

Mark your calendars for August 22nd as we say goodbye to panels and hello to accurate, custom-recruited insights. I’m thrilled to have Karine Pepin, Co-Founder of The Research Heads, join me for our upcoming NewtonX webinar. We’ll explore why traditional B2B panels are losing relevance and dive into: ✅Understanding Panel Dynamics: The truth behind what motivates panel participants and the impact that has on B2B data quality ✅Enhancing #Data Accuracy: Why targeting the right professionals is just the first step in getting fully verifying respondents ✅ Combating Fraud: Strategies to identify poor quality panels and mitigate fraudulent responses Sign up: https://lnkd.in/dKkTfjKe

It’s time we stop accepting bad #data as an industry standard! On August 22nd, I’ll be joining NewtonX’s Revenue Marketing Director, Jimmy Coonan, for a conversation on the pitfalls of using legacy panels and the rampant fraud enabled by dishonest practices like leading screeners. We'll talk about: 👋What motivates panel participants and the impact this has on B2B quality 👋Why targeting the right professionals is just the first step in fully verifying respondents 👋How to identify poor-quality panels and mitigate fraudulent responses ➡ Sign up here: https://hubs.li/Q02KSpK80 #mrx #dataquality

Chief Marketing Officers or Chief Multipurpose Officers? Gone are the days when CMOs were confined to marketing roles. Now, they influence business strategies and contribute to cross-functional decision-making outside of the marketing department. In the Transmission ‘Building the Board-Ready CMO in B2B Report,’ we asked 320 recipients to tell us which CMO archetype best describes their strengths. Here are the top two most common and the two least common archetypes: 🎯 The Strategic CMO (38%): Valued for their strong strategic view on business and marketing, making them crucial for board decision-making. 🎨 The Creative CMO (30%): Known for creative thinking and bringing big ideas to life–essential for market growth, but less valued in boardroom decision-making. 🤝 The Collaborative CMO (10%): Recognized for fostering partnerships across the C-suite. High-growth companies prefer "Unifier" CMOs, who enjoy longer tenures and greater responsibilities. 💰 The Financially-Savvy CMO (8%): Known for understanding financial results, tracking marketing's commercial value, and engaging in finance-driven boardroom discussions. B2B CMOs: Which archetype are you?

NewtonX has an Olympian! We want to congratulate Daire Lynch on winning bronze in the men’s double at the #Paris2024 Olympics 🥉🇮🇪 Congratulations on this incredible achievement