Red Antler

For some, taking a daily stimulant can transform life for the better, but it can also come with debilitating downsides and a host of misconceptions. Stasis is setting out to change that, with a powerful, naturally-derived supplement system specifically formulated for people who take stimulants. Our goal was to create a stigma-crushing brand capable of representing their revolutionary product — and totally reframing the conversation around stimulants. The world we created together celebrates the bold, neurodivergent mind and unabashedly stands out in a crowd. It highlights how, with the right support and your healthiest brain, the things that make you different can become your greatest strengths. The visual system translates the potency of Stasis’ natural ingredients into vivid color and bold form, while the messaging underscores the precise nature of their formulations and confidently breaks down the science. Congratulations to this incredible team on the new Stasis!

As Brat Summer winds down and Demure Autumn looms... we thought we'd let you know that we're hosting a panel on Brand Building in the Age of MicroTrends at Fast Company's annual Innovation Festival. Join our Chief Brand Officer Emily Heyward and our friends at Popup Bagels, Levain Bakery, and Cann to learn how leading marketers are *mindfully* navigating the speed of 2024's trend cycle. Be there or be square! https://lnkd.in/dUMMBtJ7

We're honored by the opportunity to help Petlibro pioneer the "pet tech" category. We know firsthand how special the relationship is between pets and their owners, and we can also be quite particular about our living spaces. These insights drove us towards finding aesthetic inspiration beyond traditional pet care brands, looking to the sleek, practical design sensibilities typically associated with leading furniture and interior companies. Together we built a modern, innovative brand rooted in functionality to help magnify the bond between owner and pet. Designed better for your lives together!

Bezi is a new #brand seeking to introduce consumers to the snacking possibilities of labneh. The #brandingidentity, #designed by Red Antler, certainly helps labneh make an excellent first impression. Subscribe to read more >>> https://lnkd.in/grKS8Gb2

When Cylinder (formerly Vivante Health) came to us to rebrand their B2C2B digestive health care platform, we set out to build a brand that would prove to people—and their employers—that gut health is crucial to overall health. Far more than just a buzzy social trend, gut health plays an unexpectedly crucial role in mental health, heart health, and more, and gut issues affect more than 40% of the workforce. This awareness was mirrored in the platform’s holistic approach to treating the total spectrum of GI issues and symptoms: - Naming: The brand name, Cylinder, speaks to the centrality of gut health and the platform’s 360 degree approach to care - Visual System: The visual system dimensionalizes dynamic layers of interconnected care - Interface: The brand world balances platform UI with the humanity and expertise of the dedicated care teams The digital experience works hard to make an undeniable case to corporate benefits decision makers: your people need gut health care. Their overall health depends on it.

Joy to the world! In an age where unsolicited parenting advice abounds, Joy Parenting Club offers comprehensive access to the credentialed experts who have seen it all - 24/7, because this job doesn't always sleep. Congratulations to our friends on their recent funding. Here's to embracing Joy amidst the mess!

We're fresh off attending Config 2024, where Figma unveiled a laundry list of game-changing updates. With our designers knee-deep in the platform every day, we asked the Red Antler team about the features they're most excited to see roll out (you may notice a theme 🤖). - Slides Integration: FINALLY! Figma Slides promises to transform how we present designs to clients. With advanced co-creation features and seamless integration with existing presentation tools, it's set to elevate our storytelling capabilities and take away the hassle of converting assets 🧑🏫 - AI Enhancements: Embracing visual search and automatic layer renaming will revolutionize our workflow, allowing us to speed up project timelines and enhance collaboration. These tools (currently in free beta!) promise to streamline mundane tasks and let us focus on being creative 🤖 - UI3 Redesign: The redesigned Figma editor brings a more intuitive and adaptable interface, optimizing our workspace for creativity. The beta version promises ergonomic improvements that simplify navigation and enhance our design process 🎛️ - Generative Design Mockups: Rapidly generating design variations with generative design mockups will empower us to explore many different creative solutions efficiently. This toolset is poised to accelerate our concept validation phase and deliver innovative designs 🎨 - Replace Text Content: The new "Replace Text Content" feature is a game-changer for our designers, allowing quick updates to text across multiple designs. This enhances our ability to iterate rapidly and maintain consistency across projects, saving valuable time and effort 💪 What’s in your top 5?

Our very own Emily Heyward is officially a Campaign US 40 Over 40, but she's always been number one in our hearts ❤️❤️❤️

Ahead of a major retail expansion that would introduce the Southern brand to a wider, national audience, RTIC Outdoors took the opportunity to evolve. As their creative partner, our goal was to elevate the already recognizable brand in a competitive category—without leaving behind the heart and soul of their Southern roots. We devised a subtle and impactful refresh of the iconic RTIC logo, and reimagined the brand’s website, packaging, typography, and even some custom illustrations. Inspired by the RTIC community’s good sense and good times, the system is copy-forward, clever, conversational, and fun. It celebrates Real Life Stuff (and none of that “just for the picture” stuff). It’s paired with lifestyle photography that captures the incredible ways customers put RTIC's reliable quality to work. And it’s all supported by a bold and tonal color palette pulled straight from RTIC products. Southern Antlerists hailing from Alabama, Georgia, Florida, South Carolina, and Tennessee came together across the project team on this one, proud to help introduce this brand to a new audience.

Last night, VMG Technology and Red Antler co-hosted an invite-only dinner to kick-off The Lead Summit in style. We were honored to welcome senior marketers, insights specialists, founders, and CEOs from renowned brands such as UGG, Shake Shack, ResortPass, Little Words Project, among others. We're energized by the collective wisdom and creativity shared last night and look forward to the exciting discussions and collaborations that lie ahead! #technologyinvesting #commerceinfrastructure #venturecapital