We're thrilled to be shortlisted as an AI innovator in this year's AdExchanger Awards 🏆 ! Learn more about the award recognizing our Samba AI suite of solutions that provide a real-time, second-by-second understanding of everything seen on the screen 👉 : https://lnkd.in/eisy_8mh #SambaAI #AI #generativeAI #TVtargeting #TVdata
Samba TV
Technologie, Information und Internet
San Francisco, California 24,269 followers
We create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience.
Über uns
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
- Website
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http://samba.tv
External link for Samba TV
- Industrie
- Technologie, Information und Internet
- Größe des Unternehmens
- 201-500 Mitarbeiter
- Hauptsitz
- San Francisco, Kalifornien
- Typ
- In Privatbesitz
- Gegründet
- 2008
- Spezialitäten
- Connected TV, OTT, Smart TV, Automatic Content Recognition (ACR), Interactive TV, Social TV, Addressable TV Advertising, Ad Detection, Mobile Ad SDK, Ad Mediation, Mobile Display Ads, Mobile Video Ads, Smart TV Advertising, Multiscreen Advertising, and TV Analytics
Standorte
Employees at Samba TV
Aktualisierungen
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Samba TV reposted this
Samba TV has released new data on the top 10 advertisers in terms of U.S. linear and OTT reach during the Olympics. “Paris 2024 was a major television event and a huge draw for audiences, as well as a windfall for advertisers and NBCUniversal,” Ashwin Navin, CEO of Samba TV, said in a statement, adding, “The Olympics added new viewers every single day, showing that the games benefited from all the social media buzz and gave advertisers plenty of reach over the multi-week event.” According to the tech company, brands such as Toyota Motor Corporation, Nike, and Apple won big during the Games. Check out the other brands who made the list 👇 https://adweek.it/3WQyA20
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Our 🏅📺 Paris 2024 Olympics Report 📺🏅 is HERE! With all events available to stream on Peacock as a complement to the NBC broadcast, how was viewership impacted? Download now to see trends on how viewers engaged with the games, including: 💥 How viewership of the games stacked up against Beijing 2022 and Tokyo 2020 💥 Which days and events drew the largest audiences in the U.S., U.K., and Australia 💥 What brands served the most TV ad impressions 💥 When people across the globe were most likely to tune in Download now 👉 : https://lnkd.in/g6ad-8HK #SambaTVInsights #Olympics #Olympics2024Paris #TVMeasurement #TVData #WomensSports
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📌 🗓 Join us for IAB's "State of Data Webinar: The Road to Defining Media Measurement" featuring Samba TV's VP, Head of R&D Cole Strain! Tune in August 22nd from 1-2pm EST to hear from industry leaders, including Comscore, Inc.'s Chief Research Officer Michael Vinson, PhD, IAB's Chief Strategy Officer Pam Zucker, and IAB's VP of Measurement, Addressability and Data Center Angelina Eng, on the important efforts shaping media measurement standards. 👉Register here: https://lnkd.in/gk5mW2jU
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💥 Out now 💥 ! Our H1 2024 U.S. State of Viewership Report 📊 is LIVE and features fascinating insights from more than 45 billion hours of linear and streaming. As our industry gears up for a massive election season, we’re reflecting back on the changes and advancements we’ve seen so far in 2024, including AI disrupting the TV data industry 🔥, OTT viewership hitting a record high 📈, women’s sports reaching new heights 🏀, and streamers optimizing release schedules to fight against churn 🗓️. "The rise of ad-supported streaming and the decline of linear TV illustrate a pivotal shift in how audiences consume content. Smart marketers are capitalizing on these changes, leveraging advanced targeting capabilities to reach consumers across screens with incrementality. This is an exciting time for advertisers to explore the full potential of omniscreen engagement and story-telling, driving both impact and innovation." - Samba TV CEO and Co-founder Ashwin Navin Download now 👉 : https://hubs.ly/Q02KvFmJ0 #CTV #Linear #CTVAdvertising #TVMeasurement #TVTargeting #AdStrategy #TVViewership
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The 2024 election season is in full swing, and political advertisers are leveraging Samba’s comprehensive data and measurement solutions for their national and local campaigns. Timing is critical for these campaigns, and Samba’s near real-time political segments enable political advertisers to target audiences quickly to maximize their reach and mobilize voters! Samba offers standard political segments that can be implemented in minutes, and can create custom audience segments for targeting audiences that have seen a TV political ad or program as soon as the day after viewing. We implement these custom audience segments through our direct integration partners, including OpenX who is a premier political SSP partner. Learn more about our solutions for political advertisers 👉https://lnkd.in/gxgciAqT #PoliticalAdvertising #2024ElectionAdvertising #TVData #Measurement
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Want to go beyond traditional ratings to optimize ad buying for TV and digital? Samba TV's comprehensive TV data is now helping power the Havas Meaningful Rating Point (MRP) product for cross-platform planning and measurement. The MRP provides a real-time analysis of an audience’s reach and engagement, while GRP and other traditional ratings only quantify reach after viewing has occurred. “We’re excited to expand our partnership with Samba TV and build customized solutions that enable us to perform advanced analytics and data science where we need it,” said Mike Bregman, Chief Activation Officer for Havas Media Network North America. “Through this partnership, we will leverage Samba TV data in our cloud environment for custom model development, personalization and activation in a truly meaningful way for clients in the US. Samba’s granular, real-time data is an ideal complement to Nielsen and Comscore data that we leverage in the MRP and across Converged to plan, activate, and measure for campaign optimization.” “Havas Media has always been an innovator with data and we are proud to see what our collaboration with Samba’s TV data unlocks for advertisers across the US,” said Ashwin Navin, Chief Executive Officer at Samba TV. “Being independent of any media platform, our viewership data can be deployed to measure and optimize digital walled gardens, the open web, as well traditional media, so Havas Media advertisers can feel confident that they are getting efficient reach and tools to reduce excess frequency across platforms.” Read more 👉 https://lnkd.in/g-a-AKrF #TVData #TVMeasurement #MRP #GRP #Advertising
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The results are in, and Samba TV data clearly shows that Snap Inc. campaigns have a significant impact in driving audiences to watch new shows and stream movies 📺 🔥 . Newly released research leveraging Samba TV’s Causal Attribution and Snap’s Intent to Treat control methodologies showed an average lift of 84% in tune-in rate among audiences exposed to an advertisement on Snapchat across a robust variety of studies. “Snapchat is the preferred platform for younger generations to stay connected, and the Samba TV studies prove that entertainment advertisers make a significant impact by tapping into our large and highly engaged audience to find new viewers for TV shows and movies.” - Elana Sulzer, U.S. head of entertainment at Snap. "Our research provides actionable insights for entertainment marketers, demonstrating Snap's emergence as an essential partner in marketers' media strategy, increasing advertiser confidence in leveraging the platform to reach this unique demographic." -Ashwin Navin, Co-founder and CEO of Samba TV Read more 👉https://lnkd.in/geScb7mp #TVMeasurement #DataIntegration #TVData
NEW: Snapchat campaigns delivered an 84% lift in tune-in! 📺 Our research with Samba TV found that Snapchat can help streamers and networks drive audiences to watch TV shows and movies. Find out more in our blog post: https://lnkd.in/eXYQ7cs8
Snapchat Drives Audiences to Watch TV Shows and Movies | Snapchat for Business
forbusiness.snapchat.com
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Were you one of the 25.2M U.S. households that watched the first presidential debate of 2024 last night 🇺🇸 ? There’s a good chance the answer to that depends on your age. Older people comprised a high proportion of debate viewers, with households A65-74 and 75+ both over-indexing by double digits, while millennial and Gen Z households were more likely to skip the face-off between Biden and Trump. Overall, it was the most watched linear event of 2024 to date outside of the Super Bowl and a few NFL playoffs games, as Americans gear up for what promises to be a heated election 🔥. Looking at some key swing states, Michigan, Pennsylvania, and Wisconsin saw slight over-indexes in viewership compared to the U.S., while households in Georgia and Nevada were less likely to watch. From an advertising perspective, though Biden and Trump will both spend hundreds of millions on ads this year, Biden's campaign has ramped up to a greater degree. During 2024 to date, Biden’s campaign has served 5x the ad impressions as Trump’s. Will this trend continue 👀 ? We’ll be sharing additional advertising data as the candidates continue their ad blitzes. #SambaTVInsights #PresidentialDebate2024 #PresidentialDebate #BidenVsTrump #CNNDebate
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Cannes Lions this year was one for the history books for Samba TV! We introduced Samba AI to the global stage, with tremendous response from brands and agencies in the US, Europe, and Asia. Highlights included thought-provoking speaking engagements, interviews that we participated in, as well as many discussions with partners and clients leveraging Samba AI for contextual advertising and media measurement in new and fascinating ways. Many thanks to the CEO of The Female Quotient, Shelley Zalis, for inviting Christina Park from Samba TV to join Emily King, Brent Poer, and Kate Jhaveri on a panel that addressed various topics, such as a subject that Samba has been pushing to the forefront in our industry which is ethnic representation with entertainment content. Per our recently released State of Diversity report, only 39% of top-billed actors in the top 50 TV shows released this year were Hispanic, Black, Asian or another non-white ethnicity, highlighting how essential it is for our industry to engage in these important conversations. There was also an interesting discussion with The Female Quotient’s Amber Coleman-Mortley, focusing on the strategic imperative studios have to prioritize inclusivity and diverse representation. Mike Bregman from Havas took the stage with Ashwin Navin at the Coalition for Innovative Media Measurement (CIMM)'s #CIMMSummit to discuss how AI is already impacting measurement and the potential for future campaign optimization. Mike shared how Havas is using the industry’s best video datasets, including Samba TV, to power their Meaningful Rating Point (MRP) product for cross-platform planning and measurement. We were also honored to hear Havas Media announce the launch of their new group-wide operating system for the Converged platform, a tool that integrates Samba TV data. We are more excited than ever about the future of our industry and the new opportunities that AI presents for measurement, insights, and data. With Samba AI powering new innovations, we’re taking the learnings from a week on the Riviera and hitting the ground running. Reach out to our team to learn more!
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