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Are your safety protocols grounded in reality or based on imagination? Time for a reality check. One big challenge in communication is the gap between frontline workers & decision-makers. Typically, those creating safety messages are not the ones actually doing the work. That means they have to rely on assumptions, creating safety protocols based on what they imagine the tasks to be. But the reality on the frontline is often quite different. For example, bulky gloves & visors might make tasks harder to perform & slower to achieve. This can lead to workers taking shortcuts, making the job less safe & leading to more accidents. So, how can we fix this? We need a better understanding of the real work environment. Local managers should have the autonomy to craft messages - they see the work as it is done, not as imagined. Managers know the real challenges & can create messages that resonate, resulting in a safer & more efficient workplace. Who creates your health & safety messaging? #ScreensThatCommunicate #SafetyFirst