Seer Interactive

We’re thrilled to share that our very own Brittany Sager will be speaking at Hero Conf this November! 🚀 She’ll be diving into how she’s shifting the focus from keyword targeting to audience targeting. Will you be in San Diego for Hero Conf? Drop an emoji below if you’re joining us! 🙂

💡 The answer: Audience research. It’s the key to unlocking empathy, identifying pain points, and ensuring your designs truly meet customer’s needs. By aligning with your audience's values, you can boost satisfaction and make informed decisions that lead to better outcomes. We’re leaning into AI to make the most of our audience research. Claire Cargill is sharing what has been working for our product team: https://lnkd.in/gMartugM

The real SEO challenge? ❌ Not getting caught up in the hype. Before putting all your attention on Google’s AI Overviews, do what we as marketers do best: 🔎 Analyze the data ⚡️Optimize the content to solve users' problems 📈 Identify the workflows by which your team can get more done ➡️ Focus on what truly drives results Explore Alisa Scharf's initial performance insights about Google’s AI Overviews: https://lnkd.in/gNKFJ74i #SEO #DigitalMarketing #AI

❓ Are you tapping into AI to truly understand your audience? Our product team is not just integrating AI into our research—we’re enhancing our audience insights to shape and refine product development, design, and our overall strategy. Claire Cargill, Seer Product Manager, is sharing exactly how you can make the most of your audience’s feedback in her latest guide. Get ready to level up: https://lnkd.in/gMartugM

Is all AI-driven traffic worth chasing? We’ve seen massive spikes in traffic from AI-driven queries, especially in healthcare. But does that traffic convert? It’s not always that simple. Some queries drive thousands of visits, while others deliver nothing. The key takeaway? There’s no one-size-fits-all approach to AI overviews. It’s all about nuance and understanding the unique opportunity at the query level. Got questions? Alisa Scharf, who leads our AI Council, will be answering them in the comments!

How much of your brand's traffic is coming from AI-driven search? 📈 At Seer, we’re focusing on tracking. While discussing client wins with SearchTides, our VP of SEO, Alisa Scharf, shared how integrating AI tracking into our monthly reports, gave us the ability to monitor shifts in AI-driven traffic from Google. Have you started tracking your brand's search traffic from Google’s AI overviews yet?

Is TikTok the 'new Google'? Not so fast… Alisa Scharf sat down with SearchTides and shared her thoughts on why brands continue to look to Google for its attribution even though more customers are spending time on TikTok.

Unfortunately, There is an active scam that misuses Seer Interactive's name, brand, images, and general likeness. The scam includes emails, texts, calls, interviews, and websites that misuse Seer's intellectual property. If anyone contacts you, claiming to represent Seer Interactive and asks for an initial investment or startup payment for a job opportunity, it's a fake offer, and they are not associated with Seer Interactive. If you suspect that you have been contacted as part of this scam, please send details to [email protected] so that we may include your experience in our investigation. Want to join our dynamic team? Make sure to check out all of our open roles on our Careers Page.

Is TikTok the 'new Google'? Not so fast… Alisa Scharf our VP of SEO & Generative AI shares her thoughts on why brands continue to look to Google for its attribution even though more customers are spending time on TikTok.

Did you hear? OpenAI has stopped sending over referral data. So how can you measure your brand's performance against competitors in AI-generated responses? 🎯 You can't hit a target you can't see. That’s why we created a tool to monitor and analyze your brand's presence in AI-generated responses across various large language models (LLMs) and chatbots. We’re leading the way with ChatGPT Tracking. Our new tool is currently being rolled out to current Seer clients at no additional cost. Search is changing. Are you changing with it? If you’re searching for an agency partner, we’d love to chat and see how we can help.