SPCSHP

Take a peek into Kaylynn's day as an illustrator at SPCSHP! Our illustrators, Kaylynn Kim and Chelsea Low, take our concepts to the next level and clients love them. After all, seeing is believing. 👀  

SPCSHP debuts new Impact and Creators divisions with Apryl Gordy and Dana Robinson at the helm! Gordy focuses on DE&I and sustainability, while Robinson drives their social media strategy. They also welcome new vice presidents Raphaël Bouquillon and Abby Cañeda. 🌟🚀 #SPCSHP #Impact #Creator #Marketing

We’re excited to officially welcome Apryl Gordy, who will be heading up Impact, and Dana Robinson, who will be leading our Social and Creator offerings, to our incredible team! The article in SHOOT also highlights Raphaël Bouquillon and Abby Cañeda, who have recently joined us as VP, Account. Check out the full article for all the details. https://lnkd.in/eF96PXy6

Social listening has taken on new life…IRL. Yes, it’s still important for marketers and social media managers to be among their communities, derive sentiment, and implement strategies based on learnings. But we’re witnessing the dawn of a new era in which, when done effectively, social listening and the understanding of how people think, act, and speak are being tapped to drive change—for example, what’s happening in the current presidential campaign. Vice President Kamala Harris has leaned into social media and is talking to Gen Z in a way we’ve never seen before. The Harris-Walz campaign has set their aim on younger voters and is striving to appeal to them through popular memes, trends, rumors, and inside jokes. They’ve even invited creators and influencers to physically join the campaign trail. Instead of unleashing a strategy and building a social campaign around their key messaging, Harris and Walz are using social listening to inform and build their strategy in real time. Historically we’ve seen social listening come to life in social posts where the copy speaks reactively to a common thread or popular trend. And while there’s value in creating social-first content in a voice familiar to the platform and the audience, rarely do these social listening tactics impact larger social or even holistic marketing strategies. Having your finger on the pulse of what’s happening on social is key, and how your brand harnesses that and puts it into practice could actually proactively strike the cultural zeitgeist and propel your message to an even broader audience. #sociallistening #socialmedia #culturalimpact

The Drum recently asked me how the team at SPCSHP stays ahead of the curve when it comes to the latest marketing trends and information. As far as I'm concerned, it starts with hiring the right people: "We build teams of people who are chronically online; being tapped into culture is our ethos." But there's so much more to it! Check out what else I had to say and get lots more valuable insights from other thought leaders here: https://lnkd.in/gmi95S9D

SPCSHP Strategist Darias played a quick round of 'This or That' to reveal his favorite social apps. What are your must-have apps? 👀📱 #SocialStrategy #ThisOrThat

In a summertime state of mind. This season, we went all in on water for the launch of the Summer-Berry Refreshers and leaned into quintessential summer moments made cooler with an ice-cold Starbucks. #client

No matter where you turn, the Olympics are everywhere. Whether it's the victories, the memes, or Snoop's commentary, we're all tuned in. We asked our Gen Z Reveal panel for their thoughts on the Olympics, and a clear theme emerged. 

It's the events at the Olympics that initially draw us in, but it's the stories and the fandom that keep us hooked. From the iconic wins, to the heartwarming interviews with parents, and the bonds formed among teammates – these moments are what truly resonate with us and keep us rooting for our favorite teams. The excitement and appeal of the Olympics isn't just in the competition; you begin to feel a community of fans that come together from around the world. Fandom generates excitement, bringing an unmatched energy that we are seeing brands tap into. The fans passion for their favorite sport or team creates a space in which brands can leverage to connect on a deeper level while engaging and building long lasting relationships. Fandom through sports as we are seeing in the Olympics creates an unforgettable experience. We celebrate and are excited to continue to see all the events, stories, and wins. 🏆❤️ #Olympics2024 #SportsMarketing #Fandom

New Partner Alert 🥁 We are excited to announce that SPCSHP is now the Creative Agency of Record for Dairy Queen! 🍦 🍔 🍟 We are thrilled to be joining forces with one of the most beloved brands in the world. Can’t wait to show you what we’ve been cooking up! Read the full Ad Age article: https://lnkd.in/ec5aUpCv #SPCSHPxDQ #CreativePartnership