Betty

From Betty to Betty, Quad thrives on the strength and talent of women. 💪 Betty Quadracci wasn't just our co-founder, but a force of a woman whose passion and values helped shape our company. That's why our creative agency bears her name. “What Betty stood for — tenacity, creativity, inclusion, building bridges and being a groundbreaker — are the ingredients to a great creative agency,” says Betty President Cari Bucci Hulings. As we celebrate Women's Equality Day, we honor Betty Quadracci's legacy and the path she paved for women. Her trailblazing spirit lives on through Betty, a Quad agency, and all the talented women propelling us forward. #WomensEqualityDay #WomensEquality

In Betty x Favorite Child’s latest packaging design work for Summit Brewing Company, we took cues from Sága Juicy IPA’s refreshing hop flavor to create a can worthy of the new brew’s “glorious juiciness.” Check out the new work, and designs for the full family of Sága IPAs, in Ads of the World: https://lnkd.in/gF8CszEy

Register for our upcoming EMARKETER webinar at https://lnkd.in/gSfP9Wje Betty President Cari Bucci Hulings and SVP Consumer Strategy Liz Grabek (she/her) will unpack how to: 🤝 Connect brand and demand generation throughout the funnel 🌉 Bridge the gap between creative and media to unlock potential ✅ Scale your efforts intelligently without sacrificing quality 🤖 Harness AI and innovative technologies to boost speed and efficiency

Betty VP of Business Development Meryl Burman was featured in The Drum this week, weighing in on what new business development specialists can do to help keep from getting ghosted during the pitch process. Check out the advice from Meryl and other industry leaders here: https://lnkd.in/ePB8fEEx

Our recent spot for Minnesota Lottery, created with Rodeo Show (Productions Inc.) and Esteban "Steve" Petersen, got some love in shots this week! Check it out to read about making a shoot in Minnesota winter look like a summer day at the beach. https://lnkd.in/gzd_x_XF

Take it from Betty's Head of Business and Brand Leadership Annette Fonte (She.Her.Ella), “it's amazingly tough to be a CPG brand today and break through.” 🌟 Increase your chances of #CPG success by uncovering more key strategies brands can leverage. https://lnkd.in/gj5bT39z Discover more at https://lnkd.in/gGHmNpWG

More, more, more good stuff in Betty’s recent brand video for Vivamor, made with CRASH+SUES! 🦜🍫 💕

We’re downright delighted to see our new “Delightfully Raw” campaign for Raw Sugar Living (and their first consumer-facing campaign ever!) helping build buzz around their cold press, clean, vegan and great-smelling personal care products. Thanks to ADWEEK, The MPLS Egotist and AdForum for sharing the work! https://lnkd.in/gE7AkAS5

Betty SVP of Consumer Strategy Liz Grabek (she/her) spent last week taking in the trends at Cannes Lions International Festival of Creativity. Her key takeaways? “Passion is the new purpose. Whether it’s pickleball, F1 or pets, the brand presence and stage are dominated by brands helping people explore, experience and pursue the things they love. Creativity is back in a big way. After years of brands leaning into tech to drive performance, they are leaning into tech to help amplify bold ideas and find more authentic ways to connect.” Find more top Cannes takes from industry leaders (including Quad CMO Josh Golden) in The Drum: https://lnkd.in/e2qMcbpv

Betty x Favorite Child work made the Communication Arts 2024 Design Competition shortlist! Congrats to the teams behind the Summit Brewing Company Twins Pils redesign in the packaging category and Heckova! in motion graphics for being selected as finalists. See the full shortlist here: https://lnkd.in/g_GVGmiY