The Digital Dept. is a leading full-service influencer marketing and talent management firm providing brand strategy and creator representation. Born from a merger between the two top influencer companies, Be Social and Socialyte, The Digital Dept. is your source for all things influencer. The Digital Dept. represents 200+ exclusively-managed creators with a social footprint of 200 million across a number of verticals. From traditional celebrity talent to digital-first creators, the company facilitates brand partnerships and creative strategy to build influencer businesses on and offline. The Digital Dept. provides influencer marketing strategy for brands through the concept ideation, casting, and execution of influencer marketing campaigns. Through live experiences, such as captivating events and creative mailers, we effectively harness the power of social influence. Led by Ali Grant and Sarah Boyd, The Digital Dept. is the go-to for all things influencer. The company has offices in Los Angeles, New York, Nashville, and Miami. Learn more at TheDigitalDept.com or at @thedigitaldpt.
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Meet the latest influencers to join our roster of talent! Need creators for your next influencer marketing campaign? With over 200 digital creators on our roster, The Digital Dept. can match you up with the perfect talent for your marketing needs. #influencermanagement #influencermarketing
Say hello to the newest influencers to join our roster of digital talent. From TikTok creators like Cas Jerome to #LoveIsBlind star Stacy Snyder, we've welcomed talent across a number of content categories! Meet the newest ones below, and visit our site to view our full talent roster: https://lnkd.in/gVgxyEdm #influencermarketing #influencermanagement #contentcreator
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What if you only had 30 seconds to interview for a job, and those 30 seconds decided if you got the position or not? How would you present yourself? What information would you put forward to make sure you stood out? How would you showcase you’re the right fit in such a short time? If you’re a content creator, business owner, or using social media to build your personal or professional brand in any way, that’s how you should be looking at your social media profiles. Those 150 characters, those first few posts…if a brand representative or a customer looked at your profile for 30 seconds, would they have all the information they need to know to invest in you? An optimized profile can make the difference between getting hired for a paid partnership or not, or gaining a new customer for your business. Your profile is essentially your social media resume, so make it count. A strong social media profile should have: 👤YOUR NAME: This sounds obvious but you’d be surprised how many creators just go by a blog name! It’s best to have a consistent name across all your channels so you are easily searchable. If you’re optimizing your profile for your business, make sure your business name is consistent across the web. 😁AN SEO-FRIENDLY TITLE: A great way to improve searchability is by adding a title to your display name, ex. “Content Creator”, “Style Expert”, “Marketing Professional” etc. Think of keywords that people may use to search up when finding profiles in a specific niche or product category. 📍YOUR LOCATION: For content creators, brands often search creators who are located in specific key markets, so let them know where to find you! This is also essential for receiving event opportunities. If someone is building an invite list and can’t find out where you’re located, you’re not getting that invite! And of course, customers are often using social media to search for local businesses in their area. 🖊YOUR TAGLINE: Use those 150 characters to succinctly describe the main categories you speak to on your page, or a tagline that quickly and memorably describes your business. “Fashion, Beauty, Travel”, “On-Trend Clothes for the Stylish Mom” or “Tips for living a glamorous life at any age” are examples of bios that are short, sweet, and to the point, just the way we like it! 📩CONTACT INFO: Your email should be IN YOUR BIO, not just as a button on Instagram. Why? A lot of people use the desktop version of Instagram to search for new brands, creators, and people to follow, and the buttons don’t show up on the desktop version of Instagram. Make it as easy as possible for them to reach out to you. And there you go. You have your optimized profile and are ready to be discoverable for brands—and followers, too! Followed all these steps? Comment below with a link to your Instagram profile so everyone can see these tips in action! The Digital Dept. #socialmedia #influencermarketing #contentcreator #instagram #instagramtips
When's the last time you gave your social Instagram profile a refresh? A good bio and optimized profile can make all the difference when it comes to getting the attention of brand partners and new followers, so follow our 5 tips to make sure your Instagram profile is in tip-top shape. #Instagram #InfluencerMarketing #SocialMediaTips #SocialMediaMarketing
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Our #BRANDEdit influencer showroom is expanding! Join us in New York during NYFW and Miami during Art Basel to connect one on one with 150+ influencers in a cost-effective way. Avoid costly standalone productions and get involved in cultural events. Finalizing NYFW sponsors in the next two weeks. For more info, check out: https://lnkd.in/eM-3KKra #influencer #NYFW #events #influencerevents The Digital Dept.
What does it take to manage an influencer marketing business? How can one find success as a creator in 2024? What is it like balancing running a business with parenthood? Our Co-CEO Sarah Boyd discusses all of this and more in the latest episode of the "Bright Side Up Podcast"! Take a listen here: https://lnkd.in/gpy78TmX #podcast #podcastinterview
We're excited to announce that our marketing director Lindsey Cook has been selected to moderate a panel—"Tackling Misinformation on Its Own Turf: Responsibility on Social Media"— that has been submitted to the #SXSW Panel Picker! The lineup of speakers, including Deja Foxx, Kylo Freeman, and Cynthia Plotch, will share their insights and experiences on social responsibility for both brands and individuals, providing attendees with actionable takeaways and fresh perspectives. Now we need you to vote for the panel! Click here to vote: https://lnkd.in/gVwf8VmJ #SXSW #PanelPicker
Meet some of the newest influencers to join The Digital Dept.'s ever-growing roster of creators. From #SellingSunset breakout star Christine Quinn to the popular family account The Beyerle Bunch, our talent management team has signed new creators across a number of content categories so no matter what type of creator your brand is searching for, TDD has the perfect partner for you. Meet them and the rest of our creator roster at https://lnkd.in/gVgxyEdm #influencermarketing #influencermanagement #talentroster
Whether you are embracing brat summer or going all-in on Olympics coverage, creating content around trending pop culture moments is a great way for brands and creators alike to drive social media engagement and show off how you are participating in the larger cultural conversation. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For our tips on how and why your marketing strategy should include activating around relevant pop culture moments, head to our blog: https://lnkd.in/guiRwJ82 #socialmediamarketing #digitalmarketing
Event alert! Our very own CEOs Sarah Boyd and Ali Grant will be speaking at Create & Cultivate's Six Figure Founder Retreat in Miami Beach this September! Ali & Sarah will be leading a conversation and workshop around launching and growing a business. Get your tickets here: https://lnkd.in/eWy_3iCu #workshop #buildingabusiness #createandcultivate