Circana

There are important differences between receipt panel providers and receipt panel partners. Choosing the right one can have major implications on your business. It’s important to know the right questions to ask when renewing or exploring opportunities with current or new partners so you can make critical business decisions with confidence. https://lnkd.in/e4jEM_nZ

Today we announced that we have entered into definitive agreements to acquire NCSolutions, the joint venture between Nielsen and Catalina that improves advertising effectiveness, and Nielsen’s Marketing Mix Modeling (MMM) business. With these two acquisitions, Circana will expand its media measurement capabilities while also increasing its marketing mix modeling and unified measurement solutions and footprint. As a result, clients of all three businesses will gain broader access to audience targeting, media measurement, in-flight optimization, and clean room solutions. Additionally, this combination will increase efficiency and offer better products and services to fuel clients’ growth via more targeted and impactful advertising. Learn more: https://lnkd.in/gBaDZeTA

Today is the International Day for the Remembrance of the Slave Trade and its Abolition. This day serves as a solemn reminder of the horrors of the transatlantic slave trade and honors the resilience of those who fought for freedom and justice. The 2022 Global Estimates of Modern Slavery report published by the International Labour Organization, International Organization for Migration, and the international human rights group, Walk Free, revealed that 50 million people were living in modern slavery in 2021. Of these people, 28 million were in forced labor, and 22 million were trapped in forced marriage. This is a reminder for us to diligently combat the dehumanization and trade of people in all the forms it takes today. Learn more about the significance of this day and how we can work toward a more equitable future: https://lnkd.in/e5fjPWct Global Estimates of Modern Slavery Report: https://lnkd.in/dPu-39N2 #HumanRights

Are you team "too early" or "just in time"? 🎃☕ Pumpkin spice season is officially back and this fall favorite has more fans than ever, with 2023 topping the charts for pumpkin-spiced everything. From lattes to desserts, the pumpkin-spiced craze kicks off in August, hits its peak in September, and falls slightly in October before giving way to holiday flavors like peppermint. #PumpkinSpice #ConsumerInsights #FoodTrends

nobody will remember: - your salary - how "busy" you were - how many hours you worked people will remember: - that perfect birthday gift because of your knowledge of consumer insights - the incredible ROI you delivered using purchase-based targeting - how your brand consistently innovated and stayed ahead of market trends

August is #BlackBusinessMonth, there’s no better time to acknowledge and support Black entrepreneurs. #BuyBlack Check out The Buy Black Guide, a directory for discovering and supporting Black-owned businesses: https://lnkd.in/gcijYnBB

No matter what the future holds for third-party cookies, it’s important for U.S. marketers to diversify their audience targeting strategies. 🍪 Wondering what strategy is a must-have for your media audience targeting? Read our blog to find out: https://lnkd.in/efAGytA3

Well-being trends are making waves globally! 🌎🧘 Our latest report reveals how consumers are now embracing 55+ ways to prioritize their health, from boosting physical and mental wellness to a rise in alternative therapies and positive social engagement.   Learn more about the global well-being movement: https://lnkd.in/d2rja9Qh   #HealthandWellness #ConsumerInsights

🔥 Fire up those BBQ’s…well not everywhere 🍗 While the South has been basking in a heatwave (sorry, North!), the BBQ season has been an interesting mix for demand in the UK. Circana’s Purchase based ProScores reveals juicy opportunities in BBQ essentials like condiments, dips, rolls, sausages, and fresh meat. 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗔𝘄𝗮𝗶𝘁𝘀: Even with the unpredictable weather, some areas are heating up with potential. Our "Opportunity" zones (in purple) have shown a 1% growth compared to the national average. Meanwhile, the "Exclude" zones (in pink) are cooling down with a -2% performance. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗦𝗶𝘇𝘇𝗹𝗲: Target your campaigns wisely by excluding those pink postcodes—like the South West coast—to boost efficiency instantly. Integrating these geo-level insights with weather data can pinpoint the perfect spots for your dynamic creative optimization (DCO) campaigns. 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗼 𝗵𝗼𝗽𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗻 𝗜𝗻𝗱𝗶𝗮𝗻 𝘀𝘂𝗺𝗺𝗲𝗿 𝗳𝗼𝗿 𝗮𝗹𝗹 𝘁𝗼 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝗳𝗶𝗿𝗲 𝘂𝗽 𝘁𝗵𝗼𝘀𝗲 𝗕𝗕𝗤𝘀! 🌞🍔 Speak to Gordon Eldrett, Milan Jotangia or Paul Goodwin if you want to know more! #purchasebased #audiences #mediaplanning #activationplanning #media

Are you ready for the ultimate influencers on retail, shopping and consumerism? Meet Gen Z - they’re poised to be the most influential generation who see their responsibility to use this for good. They are shrewd, savvy and highly visual shoppers who seek like-minded brands with a conscience, purpose and a commitment to action. They are also omni-channel shoppers who thrive on experiences, whether online or offline. If you want to connect with them, you need to keep up with their changing nature and communicate authentically in a way they're most comfortable. What's your outlook on Gen Z? https://lnkd.in/gpWGNDnU