Subset is an essential innerwear brand that is sustainable from the start, on a mission to make organic cotton your daily default. Offering certified organic cotton underwear, lounge apparel, maternity and accessories, the brand’s base layers for men and women are designed to enhance your everyday life. Dedicated to protecting both the planet and its people, Subset is committed to sustainable practices from farm to factory, with certifications including GOTS, Oeko-Tex, Fair Trade Certified, and FSC. Subset maintains that all products are free from heavy metals, carcinogens, PFAs, and VOCs, ensuring the utmost safety for the body and the planet. Taking responsibility for the full lifecycle of its products, the brand created the world's first intimates Recycling Program to divert textile waste from landfill. Having recycled over one million items since its inception, Subset has downcycled used bras, undergarments, socks and hosiery into secondary uses like furniture batting and carpet pads. With sustainability at the forefront of the brand’s strategy, Subset is thrilled to introduce fiber-to-fiber outcomes for its returned inventory for a fully circular supply chain.
External link for Subset
New York, NY 10016, US
Subset reposted this
The future of fashion is circularity. Here are 15 ethical clothing brands that are leading the way in style and circular design. https://lnkd.in/gPZi39an with Nudie Jeans, Thousand Fell, tentree, Toad&Co, Patagonia, MUD Jeans, Subset, Wolven, Girlfriend Collective #circularity #circulardesign #circularfashion #sustainablefashion
Subset reposted this
I am beyond pumped to be headed to San Diego next week to attend my first Sustainable Brands conference! If you'll be there, let's connect! If you're ready to lower the carbon footprint of your products and then talk about it with your customers, join me at the session "The What, Why and How of Product-Level Impact Measurement and Carbon Labeling" on Wednesday at 4pm. I'm moderating a discussion with Aileen Lerch from Allbirds, Tiffany Beers from Logitech, and Julie Kunen from Oatly and I don't really have words to express how great this convo will be! (https://lnkd.in/gnnyX_9g) If you're interested in how folks are turning textile recycling into a reality, join me on the Expo Stage on Tuesday at 2:30 with SuperCircle and Subset for a fabulous discussion on turning a magic idea into action! #SB23SanDiego
Glamour : The Best Cotton Underwear for Women That We’ve Tried & Endorse Cool and comfy? Check, check. Andrea Navarro Brigitt Hauck Earley Cayla O'Connell Davis https://lnkd.in/g8_MbUhX
"Subset is the re-branding initiative of Knickey, a label known for its organic cotton basics, and this new chapter signifies growth and a commitment to expanding product categories and size offerings." cc Cayla O'Connell Davis Lauren Sagadore https://lnkd.in/gsBCWWJm
We had an awesome trip out to San Diego with the SuperCircle team to speak about textile Recycling and Reverse Logistics with Ren DeCherney at Sustainable Brands this week. Thanks for having us! Chloe Marie Songer Stuart Ahlum Olivia Morgan
I am beyond pumped to be headed to San Diego next week to attend my first Sustainable Brands conference! If you'll be there, let's connect! If you're ready to lower the carbon footprint of your products and then talk about it with your customers, join me at the session "The What, Why and How of Product-Level Impact Measurement and Carbon Labeling" on Wednesday at 4pm. I'm moderating a discussion with Aileen Lerch from Allbirds, Tiffany Beers from Logitech, and Julie Kunen from Oatly and I don't really have words to express how great this convo will be! (https://lnkd.in/gnnyX_9g) If you're interested in how folks are turning textile recycling into a reality, join me on the Expo Stage on Tuesday at 2:30 with SuperCircle and Subset for a fabulous discussion on turning a magic idea into action! #SB23SanDiego
We're thrilled to share that now through our new partnership with SuperCircle, we are able to achieve circularity through our returns feedstock that gets aggregated for fiber-to-fiber recycling outcomes. A long-awaited update to our Recycling Program as we can finally close the loop on our own product assortment!
The future of fashion is circularity. Here are 15 ethical clothing brands that are leading the way in style and circular design. https://lnkd.in/gPZi39an with Nudie Jeans, Thousand Fell, tentree, Toad&Co, Patagonia, MUD Jeans, Subset, Wolven, Girlfriend Collective #circularity #circulardesign #circularfashion #sustainablefashion
Subset reposted this
Knickey, a DTC sustainable underwear startup founded in 2018, is rebranding itself as Subset as it expands into new categories and looks to woo new customers. In this piece by Julia Waldow, we speak to Cayla O'Connell Davis, and Gabriella Santaniello of A. Line Capital Partners.
Subset reposted this
Exclusive: DTC underwear startup Knickey is rebranding today as Subset as it begins offering men's, adds more loungewear and expands its size range. Really enjoyed chatting with CEO Cayla O'Connell Davis about the company's plans for growth, and thanks so much to Gabriella Santaniello for her insight into apparel relaunches! Read at Modern Retail 👇
We're so thrilled to level-up our Recycling outcomes for returned inventory and close the loop on our product lifecycle with SuperCircle!
Subset (previously Knickey) has launched a full takeback program powered by SuperCircle. Subset has been leading the way with undergarment take back since inception, and we are excited to further enable their full circularity and recycling goals for their entire product line. A big thanks to all of the leaders at Subset, and SuperCircle that worked hard to make this partnership a reality! Cayla O'Connell Davis Lauren Sagadore Olivia Morgan Chloe Marie Songer Stuart Ahlum Mary Frances Chiam Vishal Duvvuru Nadya Maffei #circularity #textilerecycling #textilewaste #circularfashion #recycling #wearsubset #fibertofiber #supercircle #sustainablefashion