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Digital OG. Mamba of Marketing. Building brands online since Al Gore invented the…
Articles by Michael
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Sprout Social + Tagger Media: The Acquisition That No One Talked About
Sprout Social + Tagger Media: The Acquisition That No One Talked About
By Michael Brito
Contributions
Activity
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15 Years Ago Today... 15 years ago today, I walked into a meeting with one of the leading telecommunication companies in the Middle East. I was…
15 Years Ago Today... 15 years ago today, I walked into a meeting with one of the leading telecommunication companies in the Middle East. I was…
Liked by Michael Brito
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My favorite part of remote work… Ditching the daily commute. Friends who still work in an office always ask me about my remote work…
My favorite part of remote work… Ditching the daily commute. Friends who still work in an office always ask me about my remote work…
Liked by Michael Brito
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Volunteer Experience
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Head BasketBall Coach
YMCA of Silicon Valley
Children
Coached 9 - 10 yrs old boys/girls basketball team. Someone else named us the Celtics, unfortunately.
Publications
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How Social Data is Transforming Public Relations
Audiense
Social interactions between those potential micro-influencers, brands and organisations generate valuable insights which, together with other available public data, will define businesses’ decision-making processes. We live in an area of organisations focused on audiences!
How should a Public Relations professional position himself/herself in the vanguard of the sector? How can he/she make the most of all the knowledge generated from social data for the benefit of a brand? -
Participation Marketing: Unleashing Employees to "Participate" and be Brand Storytellers
Kogan Page
Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention…
Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.
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Your Brand: The Next Media Company
Pearson Education
There is a content surplus and an attention deficit in the minds of consumers today. They are highly influential and aiding others down the purchase funnel using organic conversations about the products they care about and the ones they don't. In order to reach these consumers, brands must create recent, relevant and value add content in order to break through the clutter and successfully change their behavior.
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Today’s Social Business [infographic]
Social Media Explorer
What is Social Business and how can brands succeed in today's digital era? Details here.
Other authorsSee publication -
Smart Business, Social Business: A Playbook For Social Media In The Organization
Pearson Education
Smart Business, Social Business is meant to help enterprise professionals operationalize social media internally and build a more collaborative work environment.
Projects
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Evolve: Marketing (^as we know it) is Doomed
Contributed a small portion about social listening to Daniel and Hessie's book "Evolve: Marketing (^as we know it) is Doomed."
Other creatorsSee project -
Social Shake Up Advisory Panel
- Present
Member of the advisory panel for the Social Shake Up, hosted by Social Media Today.
For two days in Atlanta - this September - the Social Shake Up brings together the best thinkers in social media to start conversations about new ways to connect with people--customers, employees, managers, and leaders--while keeping it human in the digital age. #SocialShakeUpOther creatorsSee project
Honors & Awards
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PRovoke Innovator 25
PRovoke Media
PRovoke Media's Americas Innovator 25 recognizes individuals who are reshaping the marketing and communications world. Read more here: https://brito.cc/provoke
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ARF David Ogilvy Award (Western Digital)
The Advertising Research Foundation
Silver Award for Western Digital - "#KeepitPersonal: Some Things Shouldn't Be Shared Online." Best campaign using data to reach new audiences.
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The Holmes Report In2 Sabre Award (Tejava)
The Holmes Report
The Tejava campaign was also awarded The Holmes Report In2 Sabre Award for best use of social media or analytics for audience insights or influencer targeting.
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The 25 Most Influential Ad Execs On Twitter
Business Insider
http://www.businessinsider.com/most-influential-ad-execs-on-twitter-2013-6?op=1#ixzz3N55rAfi4
Languages
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Englisch
Full professional proficiency
Recommendations received
109 people have recommended Michael
Join now to viewMore activity by Michael
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Shocking ChatGPT model o1 use cases and prompts that will blow your mind! They cover; → Product Development Planning → Scientific Research → Code…
Shocking ChatGPT model o1 use cases and prompts that will blow your mind! They cover; → Product Development Planning → Scientific Research → Code…
Liked by Michael Brito
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