AI: The Ultimate Marketing Assistant - Tessa Ohlendorf of Fabric Folk Weighs In
In a recent Meet ME interview, I spoke with Tessa Ohlendorf, founder of Fabric Folk and an industry veteran in the media, advertising, and MarTech space. Tessa shared valuable insights on how AI is transforming the marketing landscape and offered some practical tips for professionals looking to leverage this technology.
One of Tessa's key recommendations is using AI-powered notetakers to capture and analyze meeting content. This simple yet powerful tool can help teams track client conversations, development plans, and project ideas more effectively. Tessa emphasizes that this approach can significantly improve productivity and decision-making processes.
Through Fabric Folk, Tessa is on a mission to help agencies and brands integrate AI into their workflows as seamlessly as possible. She believes that while change is inevitable, it can also be exciting and lead to tremendous growth opportunities. Tessa's work focuses on education, change management, and implementation at scale, addressing the varying levels of AI adoption across organizations.
Contrary to fears about AI replacing creative jobs, Tessa sees AI as a catalyst for a creative renaissance. She envisions a future where AI empowers individuals to bring their ideas to life, regardless of their background or formal training. This democratization of creativity could lead to innovations across various fields, from art to engineering and business.
Tessa also touched on the potential of AI in healthcare, discussing how it could revolutionize personal health management and medical research. She envisions a future where individuals can take greater control of their health through AI-powered insights and personalized recommendations.
To learn more about Tessa's insights on AI in marketing, including her thoughts on potential challenges and exciting opportunities, check out the full interview on ME +ai, a free community for marketers discussing the impact of AI on our industry. Join us and tune in!