Meet ME: Responsible AI Adoption for Company Growth
In a recent interview with ME +ai : A Marketing Education Community, Liz Oke interviewed Andrew Bartle, a seasoned professional in the marketing and education space. Andrew shared his insights on the rapidly evolving world of artificial intelligence (AI) and its impact on businesses.
As the founder of an AI agency that provides digital adoption services, AIgility, Andrew's perspective is particularly valuable for organizations looking to harness the power of AI responsibly.
You can view the full interview recording on the ME +ai platform, but here are some key takeaways from our conversation.
The State of AI Adoption:
Andrew pointed out that AI adoption varies significantly across industries and geographies. Marketing agencies, for example, are at the forefront of this technological shift. However, he emphasized that data security, privacy, and employee usage of AI pose significant risks that businesses need to mitigate proactively.
Leveraging AI in Daily Operations:
When asked about his own AI usage, Andrew mentioned that he relies on AI daily for ideation, research, marketing tasks, and building custom GPT models. He expressed a preference for Perplexity for research purposes and ChatGPT for most other tasks. This underscores the importance of familiarizing oneself with the various AI tools available and understanding their strengths and limitations.
Hopes and Fears Surrounding AI:
Like many of us, Andrew harbors both hopes and fears about the future of AI. On one hand, he is optimistic about AI's potential to solve significant global problems, such as climate change. On the other hand, he worries about the lack of guardrails and the impact on jobs. Interestingly, he noted that junior employees with AI skills might be valued more highly than senior employees without them. However, he believes that the gradual pace of adoption will allow people time to upskill and adapt.
The Misconception of AI as a Magic Bullet:
One of the most important points Andrew made was that AI is often seen as a "magic bullet" or a panacea for all business problems. In reality, AI is just one of many automation tools available, and its effectiveness depends on proper implementation and integration with existing systems. Custom training, he stressed, is crucial for businesses looking to make the most of AI.
As we navigate the AI revolution, insights from experienced professionals like Andrew Bartle can help guide us in the right direction. By understanding the risks and opportunities associated with AI, investing in employee upskilling, and approaching AI as a tool rather than a solution in itself, businesses can position themselves to thrive in this new era.
GenAI Business Adoption Advisor | Responsible AI, Custom GPTs
3moI enjoyed talking with you Liz Oke and appreciate all the work you, Stephen Ghigliotty, and others are doing to help promote AI education.