B2C Sales Sample

FirstName LastName (Marketing)
PROFILE SUMMARY
§ 7.5 years of work experience in regional and national sales, distribution and marketing in the automobile industry
§ Experience in territory sales, digital marketing, brand management, dealer operations and sales training
PROFESSIONAL EXPERIENCE
Senior Manager, Toyota Kirloskar Jul 2012 – Dec 2019
§ Part of 4 roles involved in the sales and marketing of newly launched commercial and consumer vehicles
Territory Sales
§ Managed 4 dealer groups with 10 outlets across Goa and Southern Gujarat
§ Responsible for annual sales target achievement, enhancing market share, improving sales satisfaction index (SSI),
enhancing dealer and employee satisfaction, improving dealer operating standards & operational efficiencies
§ Accomplished Annual Sales Target - 104% through rigorous implementation of enquiry management processes
§ Enhanced Toyota’s market share by 19% through focus on sales of Etios in the fleet segment
§ Achieved highest SSI in 2 Territories - 1st in both through regular monitoring & improvement of action plan
§ Increased Dealer Employee Satisfaction Score by 15 base points through regular process KPI monitoring
§ Improved Operational Standards in Territory by 20 base points through process monitoring and feedback sharing
Digital Marketing
§ Promotion of Toyota products & corporate brand on digital media with social, search & display ads – PC & mobile
§ Initiated development of company's first enterprise wide Customer Loyalty Program in June J2013
§ Launched India’s 1st digital media campaign for awareness on Hybrid Technology in 2013 – Launch of Camry Hybrid
§ Launched first ever Digital media campaign for Toyota’s corporate brand in Junen 2012 – ‘Toyota = Waku Doki’
§ Responsible for marketing division’s annual marketing calendar development & budget control – saved 10% of
overall budget - rationalised spending on business focus areas & cost benefit analysis of all big ticket spends
Brand Management
§ Managed Corporate, Innova, Fortuner, Etios & Liva brands by increasing awareness & knowledge among TG
§ Project In-Charge for Toyota’s ATL campaign, Stall Branding and Merchandise – Delhi Auto Expo 2014
§ Developed ‘Toyota - Campaign Guidelines’ tool kit for India campaigns - for company and advertising agencies
§ Divisional in-charge for: CSR activity promotions & development of company’s Sustainability Report – 2012 & 13
§ Increased awareness for Corporate Brand by 2 percentage points through targeted campaigns in Tier 2 & 3 towns
§ Launched 2 product upgrades in 2 years – Fortuner: Oct 2012, Innova: Oct 2013
Dealer Operations & Sales Training
§ Sustained Dealer Operations by enhancing dealer productivity and customer service experience
§ Ensured consistent Knowledge and Coverage Index for Toyota Dealer Sales Force across India
§ Achieved desired Sales Force Knowledge & Coverage Index – 105% - through development of a systematic training
plan and monthly monitoring process for all Toyota dealerships across India
§ Maintain desired percentage of sales force All India - 92% - through in-house developed monthly monitoring tool
§ Developed online Training Management Tool for Dealer Sales Staff - launched Toyota Sales Society (T2S)
§ Launched Train The Trainer Program for dealer Sales Force - saving upto 60% from conventional methods
EDUCATION
COURSE INSTITUTION YEAR REMARKS
Post Graduate Program in Management BAC Institute of Management & Research, Mumbai 2020 Pursuing
Bachelors in Business Administration Prestige Institute of Management & Research, Indore 2007 66.00%
§ <Include all relevant certifications here>
FirstName LastName (Marketing)
ACADEMIC PROJECTS
§ <This is the space where you will add all your course work. A strong section here will show that you have used the
MBA well. It is also the most critical section to bring out your interest in a stream that is not directly aligned with
your work ex. Should include at least 3 project aligned to your area of >
EXTRA-CURRICULAR ACTIVITIES
§ <Include any clubs that you are a part of in MBA>
§ <Include B-School competitions you have won>
§ <Bring out the extra dimensions in your life here to add new flavours to your resume>

B2C Sales Sample

Uploaded by

Copyright:

Available Formats

B2C Sales Sample

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

B2C Sales Sample

Uploaded by

Copyright:

Available Formats

FirstName LastName (Marketing)

You might also like