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A Feasibility Study Kangkong Snack1.1
A Feasibility Study Kangkong Snack1.1
SNACKS
Concept
Healthy living is now the trend. The future is unknown for we are battling
The public now prefer foods that are organic and nutritious. Since crackers and
chips is one of the famous snack of all time for all ages the consumers tend to
search for a healthy go-to snack but the market does not offer a lot of them and
sometimes this organic snacks are much more expensive compared to those
unhealthy chips are cracker. With that, the researchers came up to create an
alternative snack in the market that is more healthier and nutritious crackers best
for snacks anytime of the day and everyone can enjoy because it is 100%
organic ingredients and 100% no additives added using the healthy leaf
consumers can eat it without worrying about their calorie intake. Hence, it is the
Creating a word mark product name with a green background so that the
customers can easily identify the product that is healthy and nutritious crackers.
The logo also features a simple font that will be written in black, green and yellow
so the consumers can read it easily and recognize it at first glance. Since the
main goal of the logo is to make an impression to the public, the researchers
The cracker will be made from kangkong leaves. It will have the same
crunch as the common chips and crackers available in the market but it will be
the great option to because it has less calorie, less saturated fat and low in
cholesterol, also it is made with 100% organic ingredients and 100% no additives
added with (2) two flavors namely original flavor and sweet and spicy flavor.
Standort
located at Talisay st. Barangay Lagao, General Santos City to lessen the rental
fee and since the researchers are selling online, it will not affect the target market
Research Methodology
research paper. The research will conduct an online questionnaire and gather
data from respondents. The goal of this study is to determine the customer’s
profiles and preferences. This will also allow the researchers to critically evaluate
the overall validity and reliability of our proposal and to give insights about the
Technical Feasibility
Management Feasibility
(number of members) or employees, each one will fulfill their assigned positions.
(pila ka buok inyong bet) will be the manager/cashier, (#) will serve as the kitchen
personnel, (#) will be assigned in packing the products and (#) will be in charge
of the deliveries. To ensure that the products and service is of high quality, we
Chapter I
from flour (usually tapioca flour), powdered prawns or fish, various spices, and
According to British chef Will Meyrick (2021), krupuk crackers that uses
prawn appeared in Malay Peninsula in the 16th century. Legend states that the
leftover of crushed prawn heads from a feast were used to make prawn crackers.
Around the 19th century, kropek (crackers) was mentioned in a Malay script
Prawn crackers began to be favored in foreign countries since the colonial era of
the Dutch East Indies around 19th to early 20th century and are considered as
to consume food with prawn crackers, was brought by Dutch colonials to the
Ready-to-eat snack food commonly high in oil and flavored with salty
flavorings with additives added. In line with that, the researchers create an
cracker is healthier variety of snack that the researchers want to introduce. The
product itself would like to linger the interest of the buyers and the consumer to
Kangkong is famous as viand, salad, and as side dish and for being rich in
people suffering from hypertension and diabetes and the production of kangkong
important for the health of bone and teeth. Kangkong contains 21% of your daily
calcium and 18% of your daily magnesium per 100 grams. These are just a few
In today’s time the consumers prefer to live a healthier lifestyle but failed
to do so because they find it hard to give up their old ways of living, especially in
their food intake, they find it hard to give up eating snacks like chips and crackers
because they are widely circulating in the market with an affordable price and it is
easy to make. Young people today are growing fonder of fast food and junk food
and getting less familiar with vegetable that is why the researcher conducted a
study that will help the public grow fonder of healthy foods.
as water spinach. Kangkong is known for being a great provider of vitamins and
minerals. Kangkong is a great source for vitamin-A which is essential for the
health of skin, hair, and vision. Another vitamin that has a large presence in
kangkong is Vitamin-C. Vitamin-C is great for protecting the body from various
diseases. Vitamin-C is also known to be great for skin and hair repair. Apart from
The researcher’s main motivation for this study is the interest of common
plant that can be used uncommonly by the public. This research study aims to
raise the awareness of vegetable Kangkong and its contribution to the society in
terms of food, particularly in snacks category. Not only they are delicious, but it is
also nutritional and healthy. The goal of this study is to provide the public of
Research Objectives
research:
1. What is the customer profile of the market target, such as population
3. Who are the competitors of the proposed business and how are they
doing?
4. Will the proposed store be able to gain profit with the proposed pricing,
operation hours, the estimated online store turnover rate and estimated
Research method
Chapter II
Market Study
This chapter provides quantitative information that will reflect the status of
the market in the area of the projected business. This includes the products
offered, target market, competition, SWOT analysis and the marketing strategies
basis for the formulation of strategies that will make the proposed business.
Product Offered:
leaves, garlic powder, salt and pepper, honey and chili powder.
Marketing Analysis
Total 697,315
miles. Its population as determined by the 2020 Census was 697,315. This
(philatlas.cm, 2022)
15 to 64 454,253
Total 697,315
According to the 2015 Census, the age group with the highest population
in General Santos is 15 to 19, with 61,928 individuals. Conversely, the age group
Target Market
The target market of the proposed business Kangkong Crackers are the
individuals who are residing in the City of General Santos. Specifically, the ages
enjoys eating snacks. These are the potential customers who will buy the offered
Market Trend
Analyzing the demand thoroughly will give the projection of the total
number of quantities of each product that we are going to produce daily, weekly,
Consumers are shifting towards natural and organic food products, which are
Market segmentation
Geographic
Location: Talisay st. Barangay Lagao
Region: 12
treats; they’re big business. While Europe and North America make up the
globally. There are varying and diverse reasons why consumers snack. For
very important that snacks include ingredients that are organic and 40% prefer
The researchers try to evaluate of what really is on trend and more healthy
food using organic ingredients that can be a source of income here in General
Santos City. The researchers tend that all or most of the resident will patronize
everywhere. Even product that were mainstays for years are modifying their
vitamin A, c, and D, Protein and others. Foods that naturally contain these types
protein, for example, contains all nine essential amino acids to enhance immune
Supplier
The raw materials to use are in local supermarket and public market. It is
KCC
SM
GMALL
Competition
business, despite the fact that it was not yet settled in the region, some are being
worked here in the Philippines particularly in Luzon and they are considered as
General Santos City where therewill be no rival in region. The proposed business
will be considered as monopoly. The Kangkong snack has indirect competitors in
General Santos City yet these competitors offer different types of snack.
Direct competitors:
Non existing
Indirect competitors:
Potato corner
Potato giant
Fristag snack
Snackers Gensan
Production strategy
ingredient that is not commonly used in every snack. It is very affordable snack
business offer two (2) variety of flavor, original kangkong crackers, and sweet
Promotion Strategy
Sales promotion is important as it does not only helps to boost sales but it
also helps business to draw new customers while at the same time retaining the
older ones. Customer retention will be a major goal of the proposed business to
that build a sustainable, loyal and regular customer. Most business use some
form of promotion to stimulate action and become more profitable in the business
The business will use the following varieties of sales promotional strategies that
Facebook since nowadays most of the target market are using social media
platforms.
2. Product giveaway and samples. For retaining customers, the business will
product.
places like malls, park and school campuses within the locality. The fliers include
number and email address. It will also include the nutritional information of the
said product.
4. Deliveries. In any transactions, the business will offer deliveries to reach the
potential customers.
Pricing strategy
total 50.00
SWOT Analysis
analysis and separate it into internal (strength and weakness) and external
issues (opportunities and threats). It determines what may assist the firm in
an alternative snack that is more way healthier than those offered in the market.
The business is planning to open its first location in the city of General Santos.
Strengths
Standort
Uniqueness
Weaknesses
No reputation yet
Opportunities
Threats
Competition: Business that sells similar food category and has loyal customer
CHAPTER III
TECHNICAL STUDY
This chapter includes the operation process, food preparation, tool and
equipment used in production, and structure are all presented for the purpose of
Product preparation
INGREDIENTS PREPARATION
cool.
using sunheat.
INGREDIENTS PREPARATION
cool.
using sunheat.
in.
or hilt
Packaging Process
Kraft pouch paper is strong, extremely durable. It has a resistance to punctures and
tears. The porous, natural texture of Kraft paper makes it ideal for labeling and hand
stamping. Kraft Pouch that has the ability to stand on its own. The original stand up
pouch design was actually patented in 1968. However, it wasn’t until the patent expired
did the stand-up pouch revolution begin. The stand-up pouch design and construction
have evolved over the years to include innovative design features like the enclosable
zipper, convenient tear notches for easy opening, and some styles have a window for
easy viewing. Today, the stand-up bag is the go-to packaging choice for many well-
known brands. Companies are using these airtight bags for candy packaging, coffee
packaging, tea packaging, pet packaging, beauty product packaging, and more.
(COPIOUSBAGS, 2022)
Production Process
Kangkong Crackers Facebook Page will have product displays and opens
at 8:00am to 10:00pm.
Online Shop:
Figure 10 shows the Online Shop Business Process. Customers can visit
our Facebook page and send us a message with their orders together with their
other information, then the admin will verify their orders and prepare them for
delivery, the deliveryman will deliver their orders to express delivery and receive
the payment, the deliveryman will then turn over the payment to the cashier and
will record the sales
BIR
SEC
Articles of partnership
FDA
There is a lot to consider when you are selling online, but one of the things
you might overlook is the laws for online sellers. As ecommerce grows, more and
more rules and regulations are being brought in for online sellers, so it’s
important not to get caught out over something simple. We have outlined all the
laws that will affect you as an online seller, and what you need to do to comply
with them.
sense, but it is worth double checking you have followed all of them.
The price, including all taxes (if you sell a subscription without a definitive
upfront cost then be clear how the cost will be calculated – total cost per
subscription)
Delivery arrangements, costs and how long goods will take to arrive.
You are also required to provide an order summary page just before the
customer completes their order which needs to include the description of goods
or services, the price including taxes, a clear breakdown of delivery charges and
If the customer is responsible for paying the return costs you must make this
manner only with the words ‘order with obligation to pay’ or a corresponding
unambiguous formulation indicating that placing the order entails an obligation to
If you are a registered company then you also need to state the place of
There are some additional requirements you need to follow as an online seller:
away.
State the name of the service provider if it is different from your trading
name.
Once a customer has purchased from your online shop, you’re required to get
in touch with them in writing (i.e. send an email) and tell them:
Delivery arrangements
the contract
How and when they can cancel an order, and who pays for returning
goods
Any helpline call charges that are more than calling a 01, 02, or 03
Mapping
PREPARATION &
PRODUCTION
AREA
SINK
PANTRY REF
Cooking Equipments
Cost
Burner crackers
TOTAL xx
Kitchen utensil
Description QTY Unit Cost Total Cost
Iron wok
Measuring cup/
spoon
Wire whisk
Kitchen knife
Spoon
Mixing bowl/
stainless utility bow
Chopping board
Spatula
CHAPTER IV
MANAGEMENT STUDY
the vision and mission, the core values, capitalization, organizational chart,
management study. This aspect includes a study of the key personnel, basic
salaries
e. To illustrate and clearly discuss the flow of authority and the policies that
nutritious snacks by using kangkong leaf as the main ingredients. The name of
the business is formulated to ensure the customers that the product is organic.
Form of Business
with the intension of dividing the profits among themselves. (Art. 1767)
Department of Trade and Industry (DTI), Business Permit and Licensing Office of
Vision
Mission
Core Values
Capitalization
TOTAL CAPITAL xx
Organizatinal chart
Shainalene Angcog
Richard Clyde
Semillano
Lourdios Edullantes
(PARTNERS)
Manager
Cook
Cashier
Delivery man
The figure above shows the different position in the organization. It also entails
that if something is wrong in the business they would know whom are they going
to approach.
Manpower resources
Manager 1
Cook 1
Cashier 1
Delivery man 1
• Cook- they are responsible for the overall operations for the back of house
and kitchen area of the business. They also purchase for the product and stock,
payments and receipts in a store, bank, or other business also ensure current
businesses in a safe, timely manner. Reviewing orders before and after delivery
to ensure that orders are complete, the charges are correct, and the customer is
Manpower Requirements
Manpower is defined as the total of number of individuals who are
capacity or capabilities of the employees to fit in the business flow and to have a
clear duty and responsibility. Having standard qualification in hiring and selecting,
the employee will establish efficient business operations. (Acabo.A.J,et al, 2010)
The proposed business will recruit and employ manpower based on the
Manager
They should have the power to hire, fire, discipline, do performance appraisals,
Ensures the quality of products and all the food standards are met.
Legal Requirements
Business Permit
- DTI
- SEC
Articles of partnership
- FDA
Recruitment policy
On the recruitment policy the potential employee must meet the requirements of
Manager 1 xx xx
Cashier 1 xx xx xx
Salesperson 1 xx xx xx
Delivery Personnel 1 xx xx xx
TOTAL xx xx
The manager and other employees shall receive salary and wages as
provided in the contracts of employment every 15 th and last day of the month.