Latest Press Releases

Sojern Now Available on Oracle Cloud MarketplaceMan and women in swimming pool overlooking New York City at sunset
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Sojern Now Available on Oracle Cloud Marketplace

Sojern is now available on Oracle Cloud Marketplace, enhancing travel marketing capabilities. Read our press release for more details.

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Visual Matrix Announces Integration Partnership with Sojern

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Sojern Expands its Guest Experience Solutions to Europe

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Sojern Elevates Guest Experience with HotelKey

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Sojern Introduces New Members to Destinations Advisory Board in New York City

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Hotelinking and Sojern partner to help hoteliers enhance direct guest communications and digital campaigns

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France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics–with Americans Leading the Charge

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HSMAI Honor Sojern With A Bronze Adrian Award For Outstanding Travel Marketing

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US Media and Sojern Join Forces in Central and South America

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Sojern Named Finalist in the Hotel Digital Marketing Category in the 2024 HotelTechAwards

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Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’

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Sojern Unveils Exciting Travel Surge to South Africa: Spotlight on Growing Saudi Market, up 177% Year-on-Year, and Inclusive Tourism

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Optii Integrates With Sojern to Streamline Operations from Guest Requests to Fulfillment

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End of Year Holidays 2023: Sojern Unveils French Christmas Travel Trends

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México, uno de los destinos preferidos de los Estadounidenses para las fiestas decembrinas

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Sojern at TTG: A Positive Summer, But Not Reaching Pre-Pandemic Results

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Flight Bookings to Singapore Ahead of Grand Prix Reveal a 63% Year-On-Year Surge

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Sojern and Profitroom Join Forces to Drive Direct Hotel Bookings

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Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry

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Sojern Announces Platform Enhancements to AI-Powered Audiences

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Estadounidenses y Canadienses eligen México como destino para vacacionar en verano

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Summer Holidays: France and Europe more attractive than ever for travellers from the United States

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‍Sojern’s Data Reveals South African Tourism Industry on Path to Recovery

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Italy second top European country for global travellers this coming summer 

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Sojern and Xcaliber Collaborate To Drive Direct Bookings and Increase Revenue for Asia-Pacific Hotels

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Semana Santa 2023: Aumenta el número de viajeros nacionales y extranjeros para disfrutar de las playas en México

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Sojern Announces 2023 Additions to Tourism Advisory Board

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France, a Very Popular Destination This Year According to Data Analyzed by Sojern

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Latest Sojern Data Sees Middle East Sustaining World Cup Travel Intent

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Sojern Expands Leadership Team With Strategic New Hires

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Sojern and PUSHTech™ Collaborate To Better Support Partners First-Party Data Strategies

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Flight Bookings to Asia-Pacific Up 250% Ahead of Chinese New Year Despite Inflation Highs

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Tourism and Holidays, a Return to Normal Travel Despite Inflation

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81 Percent of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy is Implemented

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At BTO to talk about inspiring travelers through advertising on digital TV

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International Flight Bookings to the UK Up 105 Percent This Christmas Despite Inflation High

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Sojern and GauVendi Partner To Support Accommodation Operators Drive Direct Bookings and Revenue

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Sojern at Rimini for TTG: All the new trends in tourism marketing

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Sojern Celebrates 15 Years Supporting Travel, Expands Platform Capabilities to Better Serve Travel Marketers

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Singapore Flight Bookings Up 305% Ahead of Grand Prix

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Summer 2022, an incredible rise for Italy

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Thailand Showing Strong Signs of Travel Recovery

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Sojern Brings Digital Travel Marketing Technology to South Africa In Latest Expansion

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México, el principal destino internacional para los estadounidenses para la festividad del 4 de julio

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UK Summer Travel Intent On The Rise

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Sojern Raises $23,000 to Support Global Nonprofits with Executives Matching Employee Gifts

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Transformación digital: Pieza clave para continuar impulsando el turismo en México

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Travel Intentions in Italy: It Could Be a Good Summer

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Quarantine-Free Travel Sparks a Flurry of APAC Travel Intent

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Incrementan las búsquedas de vuelos internacionales hacia México un 26% vs 2021

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HSMAI To Honor Sojern With Silver Adrian Award For Outstanding Travel Marketing

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Sojern and Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue

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10 Veteran Destination Marketers Join Sojern's Inaugural Tourism Advisory Board

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Sojern Shares Travel Trends and Insights for Autumn in Italy

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Sojern and Roiback Partner to Help Hoteliers Increase Direct Bookings and Profitability

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New Sojern Report Shows Travel Marketers’ 2021 Plans For Digital Advertising

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Italian Tourism Rebounds: Top European Travel Trends of the Summer

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The Department of Culture and Tourism – Abu Dhabi Boosts Tourism Recovery with Sojern’s Co-Op Marketing Solution

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With less than 5 years in the French market, Sojern proves its dynamism in Europe and is poised to drive demand for hotels, attractions, airlines and destinations as France prepares for travel recovery

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Sojern and FareHarbor Work Together to Help Attractions Drive Online Sales

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Sojern and Mews Partner to Help the Hospitality Industry Accelerate COVID-19 Recovery

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Paraty Tech and Sojern Partner to Drive Direct Bookings for Hotels

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Sojern and Travlrr Partner to Help Destinations with Sustainable Video Production

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Sojern Expands Leadership With Nancy Koshiyama As New Chief People Officer

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Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product

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Sojern Honored By Goldman Sachs For Entrepreneurship

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Sojern and Convious Partner to Help Leisure and Attractions Reach and Convert More Customers

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Sojern’s Co-Op Marketing Program Expands to Europe, Middle East and Asia-Pacific

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Technology Finance Veteran Aman Kothari Joins Sojern as Chief Financial Officer

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Data Appeal Partners With Sojern to Extract Deeper Insights On Visitor Behaviors and Travel Trends

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The Hotels Network Partners With Sojern to Supercharge Direct Bookings for Hotels

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Sojern Launches New Interactive COVID-19 Travel Insights Dashboard

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Sojern and Xola Partner to Drive Online Sales For Attractions

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Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World

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The Department of Culture and Tourism - Abu Dhabi Partners with Sojern and Spark Foundry to drive tourism into the Emirate

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2020 Global Travel Marketing Trends Unveiled in New Sojern Report

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Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription

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Veteran Travel Executive Noreen Henry Joins Sojern as Chief Revenue Officer

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Sojern’s New Digital Co-Op Program Boosts Local Tourism Growth with Comprehensive Advertising and Analytics Package

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As Demand For Travel Advertising Expertise Soars, Sojern Continues European Expansion into the DACH Region

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Adphorus Expands to Asia-Pacific Driven By Facebook Marketing Demand

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Sojern Continues Its Expansion With A Focus On Mexico

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Leading Travel Tech Company Sojern Continues Its Expansion With A Focus on France

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Former Criteo Exec and CEO of BuzzFeed Japan Joins Sojern to Lead Asia-Pacific Expansion

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Sojern Releases Findings from Largest-Ever Survey of Global Travel Marketers

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Sojern Named to Deloitte’s 2018 Technology Fast 500™ List for the Sixth Year in a Row

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Travel Tech Company Sojern Announces Financing Round Led By TCV

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Omaha’s Top Travel Tech Company Expands its Local Presence with Room to Grow Employee Count by 70 Percent

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Sojern Data Shows Desktop Travel Search Remains Dominant

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Sojern Grows Asia-Pacific Presence With Expanded Office in Singapore

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Sojern Data Shows Latest Travel Trends in New Global Travel Insights Report

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Sojern and Google Reveal Latest Australia and New Zealand Travel Trends

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Sojern, IDA Ireland Announce Expansion of Dublin Team

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Sojern Acquires Adphorus to Accelerate Facebook Adoption for the Travel Industry

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Sojern’s Latest Report Debunks the Myth of the ‘Average’ Traveler

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Sojern and FASTBOOKING Reveal Complex Travel Path to Purchase Can Encompass Up to 735 Touchpoints

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Sojern’ Report: This Summer, UK & French Travellers Favour Sri Lanka and Senegal While the United States, Cuba and Iceland Show a Downward Trend

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Sojern Appoints New VP of Data Science to Expand Predictive Analytics Capabilities and Optimization Strategies

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Sojern Report: This Spring, Early Planners in North America and Europe Favor Local Destinations

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Sojern Creates a European Hub for RevDirectTM, a Multichannel Direct Booking Offering for Independent Hotels

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Sojern Strengthens Global Leadership Position with New Presence Serving Australia and New Zealand

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Latest Press Highlights

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Top Technologies: The tools marketers need today to turn consumers into loyal customers

Innovative Solutions to Convert Consumers into Loyal Customers

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THE ULTIMATE CHECKLIST: HOW DESTINATIONS CAN OFFER ACCESSIBLE TRAVEL EXPERIENCES

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Curation is the answer to a cookieless world. Here’s why.

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How destination marketers should tackle overtourism

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MIT to CTO: Pioneering Tech Innovations in Ad Tech with Carl Livadas

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Everything You Need to Know About Planning a Trip to Paris This Summer

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Third-party cookies are crumbling - here’s how to prepare your advertising campaigns

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Curation in travel: A personalized, private replacement for third-party cookies

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Combating cookieless: Why opt-in, people-based marketing will replace third-party cookies

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Paris Olympics Opening Ceremony—326,000 Crowd Is Security Nightmare

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Going for gold: How travel marketers can capitalize on events to drive demand

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How Sojern Travel Marketing Platform Generated $10B In Bookings

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The Complete Guest Experience: Overcoming the Top Three Challenges Once They Walk Through the Door

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Sojern Expands into New Hotel Tech Via Acquisition. Here’s the Thinking

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Sojern Expands Travel Marketing Platform with Acquisition of VenueLytics

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The Rise of AI in Travel: What it means now and in the future

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First-Party Data & Context: How to Get Personalization and Privacy at Scale

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Strikes Impact Tourism, But France Still Wins, Even If Travelers Lose

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España está en la cima: ¿cómo pueden aprovechar los hoteleros la demanda de viajes de verano?

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Chinese travellers are back and demand for domestic stays remains high

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Driving Demand and Loyalty in a Permission-Based World

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TTG Conversations: Five Questions with Kurt Weinsheimer (AI + ChatGPT)

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Sojern's Romozzi: Invest in Big Data (AI + ChatGPT)

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Middle East Set to Be One of the Fastest-Growing Airline Markets

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Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report

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Tourisme en France : Sojern livre ses données analysées pour 2023

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Using First-Party Data to Find Success in a Cookieless World

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Un futuro brillante y sin cookies: los datos de origen que todo hotelero necesita para triunfar

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From AI to Google: 5 Truths for Travel Marketers in 2023

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How Hoteliers Should Prepare for a Cookieless World Using First-Party Data

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How Travel Brands Can Activate First Party Data

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What Will ChatGPT Mean for the Travel Industry

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Flight bookings to Asia-Pacific up 250% ahead of Chinese New Year: Sojern

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Destinations Tap Data to Lure Visitors Amid Travel Comeback

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How Destinations Can Help Travelers Live Their Values

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Travel Brands Laser in on Mobile Experience in India

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Five Traveler Trends Shaping the Future of Accommodations

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UK Summer Travel Intent is On the Rise

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How Marketers Can Do More With Travel's Key Datasets to Navigate a Cookieless World

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Inbound Travel Demand 'Closing Gap' With Pre-pandemic Levels

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A Tactical Approach to a Cookieless Travel Campaign

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How To Increase Bookings In A Cookieless World

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The Third-Party Cookie Is Crumbling - Now What?

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Sojern and Oaky partner to help hoteliers drive direct bookings and revenue

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Sojern & Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue

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What Is Metasearch and Why It’s Important for Travel Marketers

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SG residents searching for outbound travel up 4.4x during CNY: Sojern

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How "Always On" Strategies Enable Travel Marketers to Beat Seasonality Blues

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Eurozone economic recovery is surviving Omicron wave

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Strategies & Tactics to Expand Your Upper Funnel in Cookieless World

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Video: Sojern on Diversity, Sustainability and Startups

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Travel Marketers Must Focus on the New Customer-First Experience

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What is Booking Holdings up to with its big 2021 spending spree?

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Jump in Covid infections pounds eurozone consumer activity

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Predictions 2022: TV, CTV, and Video

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The great recovery: How travel marketers can create dynamic, timely campaigns to drive bookings

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Spike in flight searches signals first step in airline recovery: Sojern

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New Sojern, FareHarbor partnership to help attractions drive online sales

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Breaking the mold: Why destination marketing requires more than a one-size-fits-all approach, by Sojern’s Chris Gregory-Pasha

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Sojern inks deal with Roiback to drive direct sales to hotel partners

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Sojern and Roiback partner to help hoteliers increase profitability

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How Travel Marketers are Tackling Digital Advertising in 2021

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45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

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Chart of the Day: 878% increase in travel plans to Germany from Singapore

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VIDEO: Digital marketing to the rescue? Reevaluating best practices in travel

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The sustainable DMO: Building a future for destinations of all sizes

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TTG Conversations: Five Questions with Lina Ang, Sojern

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Sojern Proves its Dynamism in Europe, and is Poised to Drive Travel Demand for France

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Travel Trends — Maldives, Phuket, Bali

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Abu Dhabi Extends Partnership with Sojern After Successful Pilot Campaign

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New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

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Abu Dhabi boosts tourism recovery with Sojern's marketing solution

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How domestic tourism can score high with the right messaging

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The Great Refresh: Eight tips for designing impactful travel ads for a Covid-19 recovery

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The Week That U.S. Travel Started Its Recovery, by the Numbers

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Will air travel bubbles take off or burst? Don't pack your bags yet, experts say

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Sojern and Mews Partner to Help the Hospitality Industry Accelerate COVID-19 Recovery

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Cover Story: Is the worst over for the battered tourism industry?

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Opinion: How Asia marketers can benefit from digital co-ops

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The Band is Back Together: Why co-op strategies will save destination marketing

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Guest Post: Building a sustainable future for European travel

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Upcoming school holidays mean more staycations; hope for travel bubbles to allow June travel

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Sojern and Travlrr Partner to Help Destinations with Sustainable Video Production

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What to know about the new customer travel planning, shopping and booking journey

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What to know about the new customer travel planning, shopping and booking journey

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Covid-19: insights on travel impact, Middle East and Africa – January, by Sojern’s Suzy Ley

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Time is running out to avoid largescale company failures, Sojern webinar told

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Domestic travel dominates Singaporeans' holiday vacation searches

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Florida to Hawaii: Top trending US destinations for 2021

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A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

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Hotel Marketers Prepare for the Death of Tracking Cookies

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The travel industry is going local

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Digital marketing in the age of coronavirus - what travel brands need to know

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Travel Marketers Frustrated by the Loss of Third-Party Cookies

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Sojern Highlights Changing Face of Travel Marketing

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Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

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Sojern expands in APAC with sales director hire

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Consumers are tuning out ads more than ever. Big brands are betting AI can help them break through with better targeting and personalization.

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Rise in Mobile Bookings in Middle East Creates New Online Travel Competition

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Why travel marketers must be always on and multichannel

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Where Are Ad Budgets in the Asia Pacific Travel Industry Heading To?

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