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Product recall: Primark baby plate found to contain unsafe amounts of lead and formaldehyde

Toxic materials found in Primark's Winnie the Pooh, Bear, Bunny and Rainbow Wood Baby Plates exceed permitted safe levels

A Primark baby plate shaped like Winnie the Pooh's head is being recalled because it contains unsafe amounts of lead and formaldehyde.

Update:

27 September 2022 - Primark is recalling a further three baby plates. These are the Primark Bunny Character Wooden Plate, Bear Character Wood Plate and Rainbow Wood Plate. As with the Winnie The Pooh Plate in the original recall, all three were found to contain too much lead and formaldehyde. 

The most recent recall update from Primark also states a different on sale date for its Winnie The Pooh Plate. In the original recall the date was listed as 13 January 2022, but in this new recall the date is listed as 29 May 2022.

End of update.

Despite only being found in trace amounts, the levels of lead and formaldehyde exceeded those permitted by EU regulations and may pose a safety risk if ingested.

Read on for the full details on which baby plate is being recalled, and how to return it.


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Which products are being recalled?

Primark Winnie the Pooh Plate

Primark Winnie the Pooh plate - brown wooden plate in the shape of Winnie the Pooh's head
  • Kimball/product number: 6041901
  • On sale date: (original recall) from 13 January 2022. (September 2022 recall) 29 May 2022

Primark Rainbow Wood Plate

Primark Wooden rainbow baby bowl. Wood bowl in the shape of a rainbow with two clouds underneath
  • Kimball/product number: 7981401
  • On sale date: from 29 May 2022

Primark Bear Character Wood Plate

  • Kimball/product number: 8096002
  • On sale date: from 07 October 2021

Primark Bunny Character Wood Plate


  • Kimball/product number: 8096001
  • On sale date: from 07 October 2021

Why are the Primark plates being recalled?

Primark has issued a voluntary recall of its plates due to the amount of lead and formaldehyde in the product.

The amount in the plate exceeded the amount deemed safe by EU regulations and, if ingested, these substances can cause harm. 

What should I do if I'm affected?

If you own any of these plates, stop using them immediately and return them to your local Primark for a full refund.

How long you've used the product for is irrelevant. The fact it's being recalled means you are entitled to a refund. You won't need the receipt either.

You can use this webform to contact Primark with any questions or call your local store directly. There's also a chat window on Primark's website you can use.

What does Primark say?

In its recall notice, Primark states the plate 'does not meet the Primark usual high standards for safety'.

'With the safety of our customers at the forefront of our minds, we are conducting a voluntary recall and invite you to return this product to any Primark store for a full refund.'


Our guide explains more about your rights under the Consumer Rights Act when there's a product recall.