Covid impact: After a sales dip, deodorant market is betting on revenue surge as people start stepping out

Mr Burberry is ritzy. The sharp, muscular look catches the attention first, then drifts in the smoky and woody notes that are titillating and refuse to abandon the olfactory senses. But what makes it most attractive is that it seems to be recession-proof.Mr Burberry comes with a hefty price tag of Rs 1,950 — over 10 times more expensive than the average Indian deodorant. Despite that, this luxury deodorant and others like this seem to be flying