Assam: Purabi Dairy cooperative targets sale of 4 tons of local honey

Guwahati: On the occasion of World Bee Day on May 20, Assam’s largest dairy cooperative, Purabi Dairy, has announced that it is targeting sale of more than 4 tons of locally-produced honey this financial year.

West Assam Milk Producers’ Cooperative Union Ltd (WAMUL), last year in May introduced honey under its brand ‘Purabi’ sourced from the local beekeepers of Assam. Natural Honey produced by Naba Milon Beekeepers and Producers Cooperative Society Ltd., Hajo (Kamrup), developed under NDDBs initiative to boost honey production through honey cooperatives in Assam, to encourage sustainable beekeeping and honey production techniques.

The honey produced is sourced by WAMUL and marketed under the brand name of Purabi Honey.

In the first 10 months, Purabi Dairy sold more than 1.2 tons of Purabi Honey, highlighting the people’s choice for natural and locally-produced honey.

“WAMUL imparted training on beekeeping to our farmers thus creating a new source of livelihood for the milk producers along with the existing dairy value chain. The training programme and the subsequent launch of Purabi Honey enabled us to provide top quality locally-produced natural honey to our customers besides helping us increase farmers’ income. This is a win-win ecosystem for everyone,” said S K Parida, General Manager, WAMUL.

“Our customers have consistently shared positive feedback, praising the rich, authentic taste and the purity of Purabi Honey. Initially, they tried the product by purchasing smaller packs, but now there has been greater demand for larger packs, which is why we introduced the half-kilogram pack,” said S M Hussain, Marketing, WAMUL.