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Inside PVR's new playbook to grow in the middle of a pandemic
Synopsis
A top PVR official said that while it will continue to scout for the right properties and sign long-term leases with the developers for marquee real estate as per the current business model, the company has also had a serious relook at the business over the last two years and came up with an asset-light approach.
For the first time since its inception, multiplex industry leader PVR is looking at asset-light and franchise owned company operated (FOCO) models to expand screens across India.A top PVR official said that while it will continue to scout for the right properties and sign long-term leases with the developers for marquee real estate as per the current business model, the company has also had a serious relook at the business over the last two
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