Search
+
    The Economic Times daily newspaper is available online now.

    Kohler's new campaign celebrates Indian monsoon with a million shades of luxury

    Synopsis

    The campaign brings alive the story behind the three colours — Peacock, Truffle and Thunder Grey.

    Kohler Agencies
    Kohler has launched a three-part digital campaign, with Twinkle Khanna as brand ambassador, to introduce its new range of colours.
    Kohler has launched a three-part digital campaign, with Twinkle Khanna as brand ambassador, to introduce its new range of colours.

    Establishing an innovative assembly of earthy Indian colours, Kohler, the global lifestyle brand, has introduced a new range of colours that encapsulates the vibrancy and grandeur of India’s diversity.

    As part of its campaign, Colours by Kohler: The India Palette, the brand marked the launch with a digital-first, three-part film starring its brand ambassador, Twinkle Khanna.

    This is yet another creative offering from Kohler, which is driven by its philosophy of innovation and excellence. The company aims to make bathrooms the centrepiece of the home. The campaign brings alive the story behind the three colours — Peacock, Truffle and Thunder Grey. The version of Peacock is rendered as a shade of teal, evoking an ethnic feel to give a vibrant look of the Indian iconic bird. Truffle is an ode to the Thar Desert, while Thunder Grey is a celebration of the Indian monsoon.

    The films establish the same mood by creating a dreamy world, where colours put up a magical show while transforming the mundane white vessel into something inspirational. The warm hues of Truffle exuberate a sense of luxury while lending a calmness to your bath-space. “Kohler’s India Palette of Colours enables our customers to express themselves with colours that are rooted in Indian sensibilities yet are uniquely global. Our endeavour is to make the bathroom the centrepiece of the home, and the India Palette of Colours by Kohler is all about re-inventing the bath space,” said Salil Sadanandan, president, Kohler K&B India, Middle East, and Sub Saharan Africa.

    SalilAgencies
    Salil Sadanandan stressed on the importance of making the bathroom the centrepiece of home.


    “The digital first campaign featuring Twinkle Khanna showcases the magical inspiration behind each colour. With this new meticulously researched range of colours for India, our customers can personalise their bath space to reflect their own unique style.” Capturing the essence of the new range, Khanna said, “Colours play an important role in my life, especially when it comes to home décor.

    I am excited to be a part of Kohler’s new campaign, which comprises globally trending palettes that draw its inspiration from India — be it the Peacock teal of our national bird, Truf f le from the Thar Desert, or Thunder Grey from the Indian monsoon. While all three have their own charisma, Peacock is my favourite because it expresses my personality better. I am confident that these vessels inspired by the Indian Palette will transform the powder room into a centrepiece of the house in a unique way.”


    (Catch all the Business News, Breaking News, Budget 2024 Events and Latest News Updates on The Economic Times.)

    Subscribe to The Economic Times Prime and read the ET ePaper online.

    ...more

    (Catch all the Business News, Breaking News, Budget 2024 Events and Latest News Updates on The Economic Times.)

    Subscribe to The Economic Times Prime and read the ET ePaper online.

    ...more
    The Economic Times

    Stories you might be interested in