StyleCracker boss takes fashion cues from travellers at airports

Dhimaan Shah shares his grooming and styling mantras as well as the people who inspire him to look his best.

Dhimaan Shah, Founder of StyleCracker at the ET Panache dialogue's roundtable shared who he feels are style icons. "I think India is Bollywood and cricket crazy so Virat Kohli. In the older generation Amitabh Bachchan, all the Bollywood stars, cricketers especially of this generation."

When it comes to being well-groomed, the fashion-tech startup boss feels people can still manage without stylists or outfitters. "But I think for it to actually take off at scale, you will need the help of stylists and grooming experts," he added.

Shah's own style and grooming inspiration comes from many different places. "It is more from real people rather than blogs or Instagram, just real people. Honestly, it’s something I see someone wearing something at the airport, I pick it up. Someone in my family or friend or anyone, I just keep picking up little things from here and there. I don’t really have one source of inspiration," he said.