Adidas x Rich Mnisi Pride 2023 Collection: Price, release date, where to get, campaign controversy

German sportswear brand Adidas and queer South African fashion designer Rich Mnisi recently launched a brand blitzkrieg to reveal their new apparel collection aimed at the LGBTQ community. The clothing collection, launched just ahead of the Pride month of June 2023, has a campaign that created some controversy because male models were used to showcase female swimsuits, in a more gender neutral world.

Here are more details of the Adidas x Rich Mnisi Pride 2023 Collection.

To celebrate the Pride Month from June 1-30, 2023, Adidas and Rich Mnisi are collaborating again for a new collection. Their partnership began on April 1, 2022, and continues through 2023. The Pride collection celebrates Rich Mnisi and his queer self and his love for the community, says a report.

Where to buy the Adidas x Rich Mnisi Pride Collection 2023?

The Adidas x Rich Mnisi Pride Collection 2023 was launched on May 15, 2023. It is available on the e-commerce website of Adidas, via the Confirmed mobile app, and through select retailers.

More about the Adidas x Rich Mnisi Pride 2023 collection

The Adidas x Rich Mnisi Pride Collection 2023, titled ‘Let Love Be Your Legacy’, will provide lifestyle and performance apparel and footwear. The range is inspired by Mnisi's love letter to his younger queer self. The German label partners - Jari Jones, Tom Daley and Athlete Ally - have also written "Love Letters" to the world for the campaign.

With its theme, the collection aims to promote allyship with the queer community, and freedom of expression in sport and culture.

Here is the price range (in dollars) of the Adidas and Rich Mnisi Pride 2023 Collection:

1) Pre-match jersey - US$60
2) Swimsuit - US$70
3) Dress - US$85
4) Nizza High XY22 Pride RM shoes - US$150
5) Socks - US$24.

Adidas and Rich Mnisi Pride 2023 Collection Swimsuit Campaign Controversy:

The ad campaign pictures and videos of the Adidas and Rich Mnisi Pride 2023 Collection went viral, when it got a lot of comments for employing what seem like biological men to model a women’s swimsuit. The swimming costume, identified as the Pride Swimsuit - Pink, comprises recycled and renewable materials, according to Adidas.

"We're all unique, but we're all connected by love," the social media caption read. "That's the message of this adidas swimsuit, designed in collaboration with Rich Mnisi. The exuberant print brings joyful energy to your day at the beach."

This campaign has not gone down well with some women, who have commented that no lady will look at these pictures and videos and think that she wants to wear that. There are also calls to boycott the campaign.

Adidas wants to go broke. https://t.co/pAsArpvJtS

— Dr. Anastasia Maria Loupis (@DrLoupis) May 17, 2023

FAQs:

Q1:Which country does Adidas belong to?
Germany.

Q2:When is Pride Month 2023?
The entire month of June 2023.