How soon can Ankur Jain take Bira to the promised land of profits?
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Synopsis
B9 Beverages, the parent company of Bira91 beers, has been busy the whole of last year. Apart from acquiring Beer Café, and launching new product categories, the company has raised funds again. When will profits follow?
“There has been no supply of Bira for nearly six months now.” Jibin PV, CEO of a Bengaluru-based premium alco-bev retail chain says matter-of-factly when one asks about the missing stock of the popular beer brand. A little bit of prodding and more details flow in. “We don’t know what the issue is. At the beginning of last year, the company promised, say, 500 cases approximately for the year for one outlet, but fulfilled only about 30% of their
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