Niche products, tech, and speed: behind investors’ new-found love for beauty and personal care

Synopsis
Since the onset of the pandemic, the beauty and personal-care segments have attracted substantial capital from early investors. These segments, among the most fragmented in terms of choice of brands and their availability, are undergoing a transformation with the entry of new-age, digital-first players.

In a crowded fast-moving consumer goods (FMCG) market like India, where per capita spending on grooming is one of the lowest in the world, garnering a meaningful share of the wallet is a herculean task. For a country with a population of more than 1.3 billion, India’s beauty and personal-care market has remained relatively tiny. For most Indians, beauty and grooming had been limited to talcum powder and the customary kajal for a long time. But

( Originally published on Oct 04, 2021 )