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The maze challenge: how AI is helping e-commerce firms find the way to customers’ homes.
![The maze challenge: how AI is helping e-commerce firms find the way to customers’ homes.](https://img.etimg.com/thumb/msid-107268883,width-1015,height-761,imgsize-44604,resizemode-8/prime/economy-and-policy/the-maze-challenge-how-ai-is-helping-e-commerce-firms-find-the-way-to-customers-homes-.jpg)
![The maze challenge: how AI is helping e-commerce firms find the way to customers’ homes.](https://img.etimg.com/thumb/msid-107268883,width-1015,height-761,imgsize-44604,resizemode-8/prime/economy-and-policy/the-maze-challenge-how-ai-is-helping-e-commerce-firms-find-the-way-to-customers-homes-.jpg)
Synopsis
Incorrect, incomplete, or ambiguous addresses are a huge drain on the country’s fast-growing e-commerce industry. While last-mile logistics companies have been using address-correction tools of some kind, the advent of generative AI can be a game-changer since it can reduce errors to a great extent.
Harry Smith 112, My Street, Bigtown BG23 4YZ, England The chances of getting the above address wrong are almost nil. But in many emerging economies including India, it’s a problem that needs to be quickly ‘addressed’. The maze challenge posed by incorrect, incomplete, and ambiguous addresses are proving to be a huge drain on the country’s fast-growing e-commerce industry, which according to RedSeer Strategy Consultants is forecast to register a
( Originally published on Jan 31, 2024 )
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