As Jio sweeps HBO behind the paywall, pure-play AVOD monetisation may take a back seat

Succession, an HBO series, revolves around a family feud for control of a global media and entertainment powerhouse following uncertainties about its patriarch’s health. When ‘Succession’ went off the air in India, viewers felt dejected. But, in an uncanny similarity with the web series’ plot, it triggered a protracted strife for a bigger pie of the video streaming and OTT market, with top-rung players, including JioCinema, jostling to maximise