Social commerce emerges as the new driver of online shopping in Indian Internet users’ survey
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Social media beauty and lifestyle influencer Debasree Banerjee does her make-up while going live on her YouTube channel on March 16, 2023 in Mumbai, India.
Synopsis
The country has 395 million people who are doing online transactions via the Internet, ranging from bill payments and food ordering to cab booking and online shopping. But the highlight is that at least 77 million are shopping online through social commerce, a surge of 51% in one year.
Did you think the new breed of Internet users hop online just to make reels and shorts? Well, you couldn’t be more wrong. Even though Internet penetration continues to be dominated by entertainment and communication, social commerce is also trying to flap its wings in a big way in India now. According to the Internet in India 2022 report by the Internet and Mobile Association of India and analytics firm Kantar, e-commerce or online buying is
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